Compelling Your Website Visitors to Take Action by jbc789
Compelling Your Website Visitors to Take Action
You have built your website - everything is perfect - so you think.
The visitors start coming, more and more, a month goes by and yet
they did not click on your ads, or signup to your newsletter, or buy
your product. What the heck is going on with your "perfect" website?
A common problem that many people have is that before they even start
designing or building a website they need to decide specifically what
the goal of the website is. What is the website about? What are you
trying to accomplish with your website? Are you trying to sell a product?
Are you using the website to generate ad revenue with Adsense or similar
programs? Is it a squeeze or name capture page? Is the site built
for profit or is just an informational site? These questions need to
be answered for the website as a whole - And then also with each individual
page.
With each page of a website there needs to be a single action that they
want the visitor to perform. Once you have decided what you want the
visitor to do, then design the layout to lead the visitor to exactly that action.
The hot zone of any website is above the fold and specially the top left.
Over 76% of clicks occur above the fold - thus if you want a visitor to click
on an ad this is where you want to place the ad.
In order to get the visitor to click on the ad you need to draw Attention to the ad.
"Catch the visitor's eye" - certainly online, the most effective way to do this
is with images. (An Ad Delivery Service that Specializes in this is http://www.imgads.com/?win=109).
If the images is of a person, our subconscious mind will more time then not,
also associate an emotional value with that image. Ask any salesperson, and they
will tell you emotion is what sells. That is why text ads associated with images
often achieve a 10% higher click thru rate the bare text ads.
Headlines will either generate interest or bore your visitors. Carefully written
headlines that specifically address the visitors problem will also increase your
click thru rates. Ads that state -click here- or other command statements will also
increase visitor click thru rates. If this is your objective with that specific
page of your site, make it obvious and easy to recognize to the visitor that by
clicking on a link - the answer to their problems will be revealed.
One of the Ad Delivery Services that uses this technique to increase you visitors
click thru rates by using images, emotional, and psychological triggers is http://www.imgads.com/?win=109.
A common misperception is that you should blend ads in so they do not look like ads.
While in certain cases this may be true - the bottom line is you need to grab the
visitors eye, immediate relate an emotional tie to it, and pique their interest
further with an enticing headline, and then make it painfully obvious where they
need to click. If you "blend" your ad in too much, none of these four things
will occur, and you have failed to compel the visitor to follow your course of
action.
1-Instead of bare text ads Img Ads delivers images
related to the text ad. The image catches the eye, and
as with most images we develop an emotion level to it.
So most importantly the ad gets read.
2-You pre select either by selecting from one of over 100
categories, or you pre select the keyword related to that ad.
So in effect making it a non contextual ad - thus is compatible
when using with Adsense sites.
3-By category and/or keyword selection you provide your targeted
visitor with targeted solutions - and when the visitor buys - the
website owner gets paid, typically $20 - $50.
4-http://www.imgads.com/?win=109 also uses psychological trigger of the -click here-
command as an integral part of their ads.
5-When a visitor click on a link - the link opens in a new window.
This is a definite advantage as it keeps your website window still
open on the visitors computer.
6-Setup is simple - A simple copy and paste procedure
7-Cost - Depends on membership level - from Free to $16/mo - a bargain
in terms of ROI. Just a few visitor purchases and its then pure profit.
8-Members can tweak ads to improve click thru rates
9-Provides visitors with immediate solution - that pays the website owner
a great deal more then a ppc would.
10-With over 10,000 products http://www.imgads.com/?win=109 does cover a lot of topics, but there
are some topics where thy do not have a product for, thus it is not
a perfect match for all websites.
11-Most products are delivered by ClickBank - thus payment is every 2 weeks.
All things considered, I like what I see and am incorporating on my websites.
Would appear http://www.imgads.com/?win=109 has several advantages over similiar ad delivery systems.
http://www.imgads.com/?win=109
|
Keeping Up With Online Business Reading by Soni Pitts
Keeping Up With Online Business Reading
Soni Pitts
It can be a major source of frustration trying to keep up with all of the business-related information, newsletters, updates, offers and so on that land in your email box. And although there may be no perfect way to ensure that you can read everything you want to and need to in order to stay current, while at the same time preserving enough time to do the work you need to do to keep your business functioning., I have found a way that cuts down on the worst of the time wasters and streamlines the remaining reading. Its a three-step process that works for me, and may work for you.
1. Weed it out. Anytime I find that I am not getting full value for my time from a newsletter, ezine or other informational email source, even though I may be getting some good stuff, out it goes. Chances are that I am either getting or can get the same info through another, more ROI-positive source.
2. Save it for a specific time. I used to waste hours a day reading business-related newsletters and ezines. Now, I put aside one day to read it all. This day is set aside solely for reading informational business mail not client mail and for a few other business activities that need focused attention. I dont schedule other business on this day, unless it is unavoidable. This way, I can get caught up and handle all necessary responses without feeling like Im neglecting my "real" work.
3. Scan, cram and scram. This is the biggie for saving time. Learn to read for overall content and not for word-by-word absorption. This isnt deathless prose, folks, so theres no need to suck it in like some unearthed lost work of Hemingway. Scan any headings or sub-titles, ignoring completely what you dont need to know, and then scan-read the content of what you do need quickly to get the gist of the message. Only spend time on intense focused reading if the concept/content is difficult yet vital or supremely interesting and important. If its just interesting, but not important, you can always read it some other time when you have a few minutes free. Once youve gotten what you need, save only the emails that you absolutely need for reference in an email folder and delete all the rest.
A secondary aspect of this step is to copy, paste and save content that you know you will need eventually, but just not right now, instead of giving it a thorough read right this second. Such information includes things like a link/resource list for later reference or a great idea that you know youll need next month when you begin that new marketing campaign - or just general interest stuff that doesnt need immediate attention but would be helpful, useful or just plain enjoyable to read at some point. Paste this copy into a Word document dont forget to leave the attribution and copyright info in case you ever need to cite the work for any reason, or want to see more stuff by the same author and put it into the appropriate folder on your hard drive. I have several folders in my business files for things such as marketing, client-related info, industry-related info, and so on. Every so often, on a slow day or when I have to wait around in the office for a client or some such reason, I go through them to read whats there and weed out what I no longer need.
Using this 3-step process, I find that I can whip through the average newsletter/ezine in about 5-10 minutes or less, depending on the amount of content and that contents importance/interest to me. Since I am able to keep my ezine load down to a manageable number and my list is constantly tweaked for the greatest value-to-time ratio, I get well-read in a reasonable period of time without feeling like I am eating up valuable work time that should have been spent doing other activities.
About The Author
c 2000-2004 Soni Pitts
Soni Pitts is the Chief Visionary Butt-Kicker of Soni Pitts Visionary Life Coaching/Restless Spirits, www.sonipitts.com. She specializes in creating global change through personal evolution - helping others create the lives God always intended them to live, so that they in turn can pass that change on to the world around them.
She is the creator of the e-book "50 Ways To Reach Your Goals" and many other products, services and resources designed to assist others in this process of change, growth and enrichment.
|
Online Business Broker: Stress Free Help Selling Your Business by Jeff Smith
Online Business Broker: Stress Free Help Selling Your Business
Jeff Smith
Youve spent several months, perhaps years, putting everything you have into building a thriving, high-demand online business and now you have decided to sell your baby.
Thousands of businesses change hands everyday, oddly enough the channels you can use to get maximum price and exposure for your online business are extremely limited.
You have a few options:
Ebay. Its perhaps the biggest venue for listing and finding new businesses forsale, but you have to be concerned over the quality of sites listed on eBay. For every quality site listed there are at least 100 crappy, low-priced, cookie-cutter sites that can put the wrong impression in the minds of your prospects.
Classified pay-per-listing sites. The leading online business listing site is http://www.buysellwebsites.com run by experienced professional Nelson Bates. This is a super service for sites under $50,000 with proven results and proven demand. A great technique for lower-priced sites, but perhaps not the right option for the site you want to get maximum exposure and price for.
Experienced and Focused Business Broker. Youve invested heavily in your online business. A professional can help you through the sometimes complex tasks of placing a price on your business, getting it in front of the "right" buyers, helping to separate the tire kickers from serious buyers and take your deal to an optimal close.
Online business brokers can...
Get more money for your site
Get your site exposed to buyers with money
Reduce your stress by only putting you in touch with serious buyers
Handling the paperwork and forms associated with securely selling your high-value online business
Handling the uncomfortable "selling" role for you - you just decide which deal to accept
Let you move on to other things, confident that your online business is being represented by the best
Help you through an emotional process - they will be your rock through the entire process
Give you the benefit of experience closing many deals, something most sellers do not have
Open up new markets and opportunities you may not have even thought of yet
Help you wade through legal, tax and regulatory issues that can be quite intimidating.
What To Look For In An Online Business Broker
Finding a great business broker can make a massive difference to the success of selling your online business, getting the value you deserve.
Here are 4 characteristics to watch out for:
Experience with selling businesses. This one tops the list. Skillful business brokers have spent years mastering the art of negotiation and undersatnding the market. If you are selling an online business, then it is even more important that you find a specialized online business broker, someone who understands getting maximum price for internet-based businesses.
Proven Reputation. You want someone who has a rock-solid reputation with years of experience helping sell businesses. The ideal online business broker will have sold hundreds of online businesses already and can point out some specific examples.
Great Communicator. Selling your business can be a lengthy and detailed process, in order to get the most out of your online business broker, they need to be a great communicator - its absolutely necessary.
Must Ensure Your Confidentiality. You cant afford to have your customers, partners and competitors know that you are about to sell your business. Look for a broker that guarantees confidentiality using appropriate protection forms every step of the way.
Specialize. Focus on a business broker that understands your type of business. Just as you wouldnt go to foot specialist about your stomach problem, you want to make sure you find a broker that specializes in online business.
Finally, you can take the stress out of selling your online business by using an experienced, professional online business broker. Dont leave the sale of your business to chance, consider consulting your very own online business broker today.
About The Author
Jeff Smith
Thinking About Selling Your Online Business Take the Stress Out of Reaching 1000s of Online Buyers. Find Out What You May NOT Know About Selling Your Business Right Here: http://www.webrokerwebsites.com
|
The Secret To Having A Successful Online Business by Alan Cheng
The Secret To Having A Successful Online Business
Alan Cheng
For three years in Internet Marketing, I’ve tried to find what the secret was to having a successful online business. During the first 9 months it was pure money-loss. I’ve lost count the number of downline clubs, retire early opportunities and other get rich stuff on the web which I’ve joined. I thought I was robbed in broad daylight in the cyber world. The phrase “Why me” started to come out.
In the following year, I studied home business on the internet with real products. I studied people selling ebooks, membership sites and other software. I was looking about in all sorts of forums and was generally gob-smacked by hearing how others so easily make their dough on the internet. I was still looking for that secret.
During this period of discovery, I have bought a lot of information products. Ebooks which describe how to effectively write emails, copywriting, self-help books and the best systems to generate email leads etc... Software were also a part of my arsenal of tools which include autoresponders, customer service tools, copywriting software, audio generation software and so on.
I was an affiliate of a lot products and membership sites and I even created several websites of my own. The amount of money I’ve spent was starting to hurt me. It all added up to a lot of money. Not even the expensive courses I ordered helped me. I was in the situation where I was spending a lot on information but the result did not show it.
I’ve bought a lot of ebooks, courses and software and some are really good and some are as awful as rotten eggs. For a list of the ones I personally recommend you can send an email to my autoresponder at mailto:secretstpw@onlinemoneymachine.com
The question I was keep asking myself was “What am I missing from this puzzle”. From all the books and audio courses I’ve been through, I should be kicking butt by now.
It took me quite some time but I finally cracked it. I finally found the missing piece of the jigsaw. The secret was “There is no secret”.
I realized what I was doing wrong all this time. I was trying to find that one single magical solution that would crack the code so that the money will coming pouring through. I did not know that I already had the knowledge to make my living on the internet but I was still searching for the holy grail.
But don’t worry. I’ve done all the hard work and now I’m telling what I’ve learned here. If you’ve been reading books on successful marketers, visited their websites, read through forums and have actually started to advertise as an affiliate, you’ve already got a lot of the skills and knowledge to succeed.
If you are in the same situation as I was then please stop what you are doing and listen up. Don’t expect to learn a big secret on succeeding on the internet. All you have to do now is to have a target, have a plan and then take action on your plan.
Don’t fall in the same trap I did in searching for the magical pill that will open the floodgates of money. I think one of the reasons is that both you and me think that the others who are successful, are doing it easily. Therefore we should not struggle to make our riches. There must be a secret that they know but we don’t.
If you insist in thinking that there’s a definite secret to an online home business then it will have to be work hard, persistence and planning. Have a goal and never go off-target in your actions.
When we read how other people are making their living on the internet and how much they have earned compared to their dead-end job, we don’t see the hard work behind their success. The successful online business owners only tell how successful they are and how much money they have. But rarely do they tell us the hard work and planning they have put through to make them the way they are today.
Take a pop star for instance. We see them perform on stage and release albums after albums and also act in films. But do you realize the effort and hard work that they have put through No. We only see the glamour. We don’t see the exercises, training, working late nights, slimming etc.. which nearly all successful entertainers do.
So has it finally hit you in the head yet Don’t wait for a secret to come. Start right now and do some planning. Plan what to do, what to achieve and plan the schedule of your actions. Work hard and improve your income weekly. Don’t expect to be rich over night or a few months. Work on your business consistently and increase your income every week. Your riches will come but gradually. We are building a business and not buying a lottery ticket.
About The Author
Alan Cheng, is the owner of http://www.onlinemoneymachine.com the membership site with everything to help beginners setup a profitable online business. You can contact Alan at mailto:alan@onlinemoneymachine.com.
|
How To Survive With Your Online Business by Jordan Williams
How To Survive With Your Online Business
Jordan Williams
So you decide to start your own Internet business with some really great products. You have a great looking site and everything is set up, so youre now ready to jump into the online shark pool and dominate the Net right
I know that youre saying "shark pool" Yes, that’s right its truly a shark pool out there. You didnt think it would be that easy did you We all have to prepare ourselves for some big changes that will be happening on the Net.
I have already started seeing the prices for leads, banner impressions, and other forms of advertising going up as well as the hundreds of thousands of web pages being added daily to the search engines. All of this points to one thing. That we all have more competition on the Internet than ever before and it will just get worse. So the question is: How can a small business or even an individual compete on the Internet Just because you have a great looking web site or a great product doesnt mean that you can dominate your market without some help. What you need is a competitive advantage. So that is just what Im going to give you. Just follow some simple tips in this article and you will soon be running circles around your competitors.
1 Use ALL Forms Of Marketing
I know that this might sound obvious but most people on the Internet are only using one or two methods of marketing their website.
For example some people might just focus on search engine marketing by spending all their time trying to be listed #1 in a search engine. Then after they spent countless hours on this, the search engine changes their algorithm and they can no longer be found. What a waste of time! I am not saying that you shouldn’t be concerned about search engine marketing, but that you shouldn’t put all your eggs into one basket. If you use all avenues of Internet marketing then you can feel safe that you are getting traffic from several places and are not relying on just one source. If you would like to learn more about the different types of internet marketing you can sign up for eBiz Updates at:
http://www.webcashlink.com/home.html
It’s also important that you stay current and up to date about any new forms of Internet marketing. The Internet is constantly changing and there are always new methods of advertising available. In fact one of the more recent discoveries in advertising is RSS. RSS is a great marketing tool to use to get more traffic to your website and more prospects. If you haven’t got a chance to read about RSS then you can read all about it here:
http://www.webcashlink.com/rssanswers
2 Add More Value To Your Product or Service
There are so many websites offering the same thing in the same cookie cutter fashion that you really need to set yourself apart from the crowd and be unique. Just go the extra mile and increase the value of your product or service. It really doesn’t even have to be that hard. Just take some extra time to offer something that your competitors aren’t willing to offer.
For example if you sell ebooks, why not offer your customers the option of receiving it as a physical product. Such as in a DVD, CD, CD-R, or even Audio Format. By making your ebook a physical product you will drastically improve the value and you can also charge more for it. This idea is not just for people who sell ebooks though. You can add value to just about any product or service that you have. For example, why not make some joint ventures and offer a huge discount for a service or product that compliments what your offering. I’m sure that if you put some thought into it, you can think of something yourself.
3 Maximize Your Web Sites Profit Potential
Most people are so focused on making money with their own product that they often forget about other income streams that they can profit from on their website. For example, have you thought about publishing ads on your site I’m sure that you have noticed that all the big websites on the Net publish ads, but even small websites can easily increase their revenue by 20 or 30 percent by publishing ads on their site. It’s not hard to implement either. Usually you just copy and paste a code to your website and you can start delivering targeted ads to your visitors within a few minutes.
How about exit strategies Are you making any money from the people leaving your site Its just a fact of life that eventually everyone leaves your website. Why not add an exit popup to your site that directs them to an affiliate program or even better a web page where they can opt in to your email list. Also a lot of people just want to find what they’re looking for quickly without any hassles. So why not add a search box to your site where people can instantly find what they’re looking for by typing in a word. There are several sites that you can earn money by placing a search box on your site.
I know that these suggestions might seem obvious but if you actually utilize everything I talked about here you will be ahead of 90% of the websites out there.
© 2005 Jordan Williams
About The Author
Jordan Williams, Owner of www.WebCashLink.com. Giving you the resources, software, and tools to maximize your online profits.
|
Are You In The Right Online Business by F. Terrence Markle
Are You In The Right Online Business
F. Terrence Markle
Did you select the right online business to pursue People that are struggling find it difficult to admit they are possibly in the wrong business. Fortunately for everyone, many bad decisions can be corrected if recognized early enough. This article is intended to help you understand the available opportunities and hopefully improve your chances for future success.
Supply And Demand!
Everyone knows that the Internet is huge. Commerce “buying and selling” on the Internet is growing by leaps and bounds. It is controlled by the actions of the buyers and sellers. There is no traffic cop that makes decisions for each buyer and seller. The buyers and sellers are fr*ee to make their own decisions and pursue their own self-interests.
The Internet market is held in check by the economic principle of “supply and demand.” Buyers behave demand in a way to make buying decisions that will maximize their satisfaction. Sellers behave supply in a way that will maximize their profits. In a completely fr*ee market economy, buyers and sellers interact to determine the price of the product being exchanged.
Why Do People Buy On The Internet
In order to understand the actions of buyers and sellers on the Internet, the following question needs to be answered: “Why do people buy on the Internet” Simply stated, People buy on the Internet because of the ease, efficiency, availability, price and fun of purchasing the product or service online.
What Internet Opportunities Exist
There are many types of profitable business opportunities to consider on the Internet. The major opportunities considered in this article are:
Join and promote an affiliate program.
Write and sell your own electronic book “ebook”.
Start an electronic newsletter “ezine”.
Open an online store.
What Is Included In Each Internet Opportunity
The following is a summary level review of each opportunity:
1. Join and Promote an Affiliate Program:
In this business, you establish a relationship with the owner of an existing online product or service for sale. You become an affiliate of the owner. As the affiliate, you are allowed to promote and sell the product or service for a commission on the sale. This can be an easy business to start. It is a good choice if you do not have your own product to sell. The owner is happy to pay the commission because your sale is revenue they probably would not receive without your help.
2. Write and Sell Your Own eBook:
In this business, you sell the ebook that you wrote. Most people believe they do not have the ability to develop a topic and write an ebook. This is an incorrect belief. You have the ability if you can think, speak and read. The basic requirements to write a successful ebook are:
Need an objective.
Need to identify a niche market.
Need a killer topic.
Need the desire to write your thoughts.
If you do not have the appropriate knowledge, you can develop an ebook by using the help of an “expert.” The “expert” provides you with content for the ebook and you write the ebook.
3. Start an Electronic Newsletter:
In this business, you become the publisher and editor of an electronic newsletter “ezine”. The newsletter can be published as often as you like whether it’s daily, weekly or monthly. The frequency depends on how often you can deliver content of value to your subscribers. Distribution of the newsletter through email is generally based on an “opt-in” list of subscribers. The typical newsletter will contain: editorial by the publisher, tips and recommendations, featured article, advertisements, and links to specific affiliations.
4. Open an Online Store:
In this business, you either setup your own website store or rent a storefront site in an established Internet mall. The Internet store requires a website, products to sell, a shopping cart and the ability to accept customer payments. It is possible to have built-in traffic if you are part of an Internet mall.
Conclusion!
Each business has a definite set of activities to be performed in order to be successful.
Your success in a specific business is dependent on how well you perform these activities.
You should select an online business to pursue based on your:
Interests
Motivation
Time
Energy
Commitment
Make a complete evaluation of the opportunities available before you make a decision.
Do not expect great results if you do not get excited about your business and put the necessary time and energy into your online business!
Low interest, low motivation or low commitment will lead to bad or less than acceptable results!
Examine closely what you want to achieve out of your online experience.
Take the extra time now and it may make a big difference in your future success.
Make the right decision and you have a very good chance to succeed!
Make the wrong decision and you probably will fail like so many others!
Get my FR*EE 8-day “Internet Business Mini-Course” for a close-up look at each business opportunity discussed in this article.
Best wishes in your future online business success.
Copyright © 2003 F. Terrence Markle – All Rights Reserved
FR*EE 8-Day “Internet Business Mini-Course” at http://www.QuikSystems.com/BMC/FreeBizCourse.htm
About The Author
F. Terrence Markle has worked for over 20 years with public and private companies. He has an MBA in marketing and finance. He has been involved with Internet-related businesses for over 3 years. His primary focus is the marketing of affiliate programs.
tmarkle@quiksystems.com
|
PROVEN Online Business Success In 3 Easy Steps by Mal Keenan
PROVEN Online Business Success In 3 Easy Steps
Mal Keenan
Some marketing experts would have you believe that the key to a successful home business is limited to a select few and that this chosen bunch have tapped into vast secrets where riches are to be found in abundance.
Others will push forward the idea that their product or service is all you need to make a monthly residual income a reality.
Statistically only 5% of budding entrepreneurs will make it online.
To be perfectly honest I dont know which if any of these ideas are true but I do know what has worked for me and I believe it can work for anyone who is willing to take a risk, invest the little cash it takes and make a consistent effort for the next year or two to build their own work at home business. Note I am not saying that this will work overnight, Im not even saying 6 months. Yes I did indeed say a year or two.
Having worked online for over five years now I believe I have finally found a PROVEN system for building a successful home business which will continue to grow year after year and, because it is MY business, it can be passed on to my children and childrens children.
This is not a new idea but it took me a long time to realise it and just as long proving to myself that it works.
How do we know it works Mal and youre not just spurting us a load of old cobblers
Well the proof IS in the pudding and the fact is that the five websites that I own all have a Google rank of PR6 and feature in the top pages of all the top search engines icluding Google, Yahoo and Altavista for many popular "home business"/"work at home" search terms and it is all down to my strategy.
Just do a search for the term HOME BUSINESS on Yahoo or Google and you will see my site http://www.freeadvertz.com at number 3At the time of writing out of over 17 million sites.
Try doing a search for WORK AT HOME BUSINESS in the same search engines, see my site http://www.workfromhomebiz.biz at number 6At the time of writing and climbing.
How about BUSINESS TIPS or BUSINESS NEWSLETTER, and again my site http://www.home-business-tips-newsletter.com is number ONEAt the time of writing for both terms. We are numer 21 in Google for the term NEWSLETTER out of 71,000,000 sites.
These results are repeated across all the major search engines.
Have you seen enough Do you need any more evidence that this works These are only a few of the terms that we rank highly under. We are actually in the top rankings for scores of other "home business" search terms.
I could easily put this evidence and info into e-book form and sell it but I neither have the time nor know-how to do soIf you can help me out in this area then get in touch. So Ive chosen to write this article and tell you exactly how you can build your own business to great success in three easy steps.
You have the proof now here is the plan:
In a nutshell the best way to build any online business, and the least expensive, is through a twin track approach of website search engine optimisation and reciprocal link building. As I mentioned above this is not a new idea but you now that you have proof that it works, do you have the conviction to follow through
Here it is in 3 easy steps:
1. Register and host your own domain name: http://www.workathomebiz.info/hosting.html Put some home business keywords in your domain name, ie workathomebusinesssuccess.com
Or:
Get a FREE website with hosting here: http://www.workathomebiz.info/pluginprofitsite.html
Please dont settle for a FREE domain name as this will NEVER be your own and can be taken away from you at any time or if the company goes bust you have lost all your hard work in building your web presence. Register your own business name.
2. Download webposition gold, optimise your site for your keywords and submit your website to all the major search engines: http://www.workathomebiz.info/webposition.html You can download a free trial from this site. You will need a full version to work this strategy.
3. Start building those reciprocal links using linksmanager: http://www.workathomebiz.info/linksmanager.html Put your keyword terms in your linking text when exchanging links
I currently get around twenty reciprocal link requests per day, and this will increase with time. At the beginning I barely got two daily. It may be slow at the beginning but as your business gathers momentum after a few months it will be like a steam train at full throttle, absolutely unstoppable.
I am a 31 year old father of two from Ireland who started from scratch, so if I can do it anyone can.
Believe me people it doesnt come any more simpler than this.
So if you are serious about really building a successful online enterprise then DO IT NOW and tell me about your success in the coming months.
One more thing before closing. If you are going to give up on this strategy when you dont see immediate results then please dont even beign. The key to building success is PERSISTENCE PERSISTENCE PERSISTENCE.
About The Author
Mal Keenan -- Publisher of Home Business Tips Newsletter:
http://www.home-business-tips-newsletter.com
publisher@home-business-tips-newsletter.com
|
Choosing the Right Strategy for your Online Business: Pay for Inclusion vs Pay per Click by Richard Zwicky
Choosing the Right Strategy for your Online Business: Pay for Inclusion vs Pay per Click
Richard Zwicky
Back in the old days of the Internet - in 1993, - there were 284 locations on the entire World Wide Web. According to Bill Clinton, only 8 of them ended in .com or .net when he was sworn into office. As of January 1, 2003, there were 171,000,000 domain hosts in use. In 1995, the largest search engine database was Altavista, and it had most of the Internet categorized. Today Google and FASTsearch own the largest databases. Yet neither one of them has even 10% of the Internet covered. Its estimated that more than 8,000,000 web pages are added to the Internet every day. None of the search engines are able to keep up to that pace. So how will your website stand out How will it acquire the traffic it needs to succeed There are many ways to approach the issue of marketing an online business, but for the sake of this article, well concern ourselves solely with online tools, and ways to expedite success. In that vein, well concern ourselves with Pay for Inclusion and Pay for Placement or Pay per Click advertising.
Some engines, such as AltaVista, Inktomi, Looksmart and FAST, use a pay for inclusion model. What this means is that to be guaranteed to be found within that specific search engine index, the website operator must pay a fee to be listed. Its similar to the fee a business pays for a Yellow Pages listing. These fees vary from monthly to annual. Looksmart charges a listing fee, plus a fee of $0.15 per clickthrough.
Engaging a Pay-for-Inclusion service does not come with any placement guarantees. If your website is not properly optimized, but you paid an inclusion fee, it is guaranteed to be indexed and listed somewhere within that search engine. If you want to ensure success with a Pay-for-Inclusion search engine, then your website must still be optimized. Without proper optimization, which includes an analysis from the perspective of all the factors that the search engines look for, a pay for inclusion service will not deliver the desired benefits to the website operator.
When properly matched with a comprehensive Search Engine Optimization regimen, a Pay for Inclusion program will result in powerful results: Qualified Traffic, Customers, and Relevant Traffic.
Pay per Click advertising is the process by which a web site operator can arrange for a website to be placed in a pre-defined position within certain search engines, such as Overture.
Search Engine Placement is always a Pay-Per-Click solution. While advertising websites are only permitted to buy advertising in search queries that are relevant to their content, they are not sorted by relevance but rather purely based on bid value.
Pay per click services allow advertisers to bid for each visitor directed through to their web site, based upon the number of clicks the ad receives. Pay per Click search engine placement should be realistically viewed for what it is - an online auction. Advertisers bid against each other for a fixed position within a list of search results. The advertiser who bids the most is given the top spot in the list. Each advertiser bids according to their budget, and has to know his or her Return On Investment ROI to determine how much money should be spent on acquiring new customers.
How Do I Know Which Strategy Is Right For My Website
For those advertisers where the ROI is sensible or worthwhile, pay per click search engines are valuable customer acquisition tools. But is it right for you While it can be expensive, heres a way for you to easily determine the ROI for your online business, and determine if it is the right choice for you. Take out a sheet of paper, and at the top of the sheet mark down the average price of the goods you sell - well use $100.00 for the purpose of the example. From that number, make some simple and basic calculations, outlined here:
$100.00 Sale Amount
-$ 50.00 Cost of Goods
-$ 5.00 Transaction Cost bank charges, credit card
-$ 8.50 Shipping Fees This assumes youre delivering a product, it needs a box, label, and has a delivery cost.
-$ 10.00 Customer support costs - time on phone, email, etc... supporting and processing the transaction. Whats 1 hour of your time worth
$ 26.50 = Margin
Assuming this margin is correct for your website, is a Pay per Click campaign right for you Youll need to look at your stats to judge this properly. You need to determine how many of your visitors are converting into buyers. IF your website has a 4% conversion rate, and your category is moderately competitive, you will probably need to budget at least $1.00 per click to get spot #3. Spot #3 is important because more often than not its the top 3 spots per page of search engine results that are reserved for Pay per Click advertisers.
Assuming your website gets into the top three spots, heres how the math works if you get 100 clicks in a month. Since its all percentage based, the same holds true if you get 25 clicks or 10,000 clicks.
100 clicks @ $1.00 per click = $100.00 cost 4% conversion = 4 sales = 4x $26.50 margin on sale = $106.00 Profit = $ 6.00
So, if the above were true, and IF the pay per click advertisement sent you 100 visitors per month, you would make only $6.00. Would you make much less having spot #4 instead of spot #3 If it meant one less sale a month, that would be worth it. You would make $70.00 more by selling less! Does spot #3 get much more traffic than relevant results in spots 4 through 10 Not at all for spot # 4, 5, 6, and only a little bit more for spot #s 7-10. Remember, people usually look at the title or site description to see if it is relevant. Pay per Click is worth the money if your website is not found under any relevant queries in the top 20, but its value drops quickly if a website is found easily in the free listings within the search engines.
Is Pay for Inclusion Less Expensive
If we use the same calculation as above, and your website had 4 sales from a pay for inclusion engine where you paid $39.00 per year, or $3.25 / month, your profit would have been $103.25.
What About The Cost Of Search Engine Optimization
Search engine optimization does not have to be expensive. You can do the work yourself, but you need to ensure that it makes sense to do so. By this I mean, is doing it yourself a cost efficient, business proposition Any time that you as an individual put into search engine optimization is time that you take away from business fundamentals and essentials. Its time away from customer support, content creation, service, administration, product research, other marketing, etc... What is that time worth Its got to be part of the ROI calculation too. More and more people are choosing to outsource this work. Its estimated that 70% of online businesses will outsource non-core operations this year. It only makes sense. Its smart business to focus on what you know and do well and to hire others to support you in the other areas. Not many smart businessmen write their own contracts - they get their lawyer to do it. They want to ensure its done right. Doing it right in the first place saves money in the long run. Outsourcing means getting someone else to do the work for you, properly. It does not mean getting someone to tell you what to do, or how to do things.
Whats Right For Your Website
In the long run, a website operator that has a well optimized website will beat out a non-optimized website that concentrates on Pay per Click advertising for customer acquisition every day of the year. He may make fewer sales in a year, but he will make more profit from each sale. If the website is properly optimized, it will enjoy better placement in more search engines. This means it will survive, and prosper in the long run.
About The Author
Richard Zwicky is a founder and the CEO of Metamend Software, a Victoria B.C. based firm whose cutting edge Search Engine Optimization software has been recognized around the world as a leader in its field. Employing a staff of 10, the firms business comes from around the world, with clients from every continent. Most recently the company was recognized for their geo-locational, or GIS technology, which correlates online businesses with their physical locations.
articles@metamend.com
|
There Are Many Free Web Hosting Options On The Web, But Do Some Research Before You Use One For Your Online Business by Syd Johnson
There Are Many Free Web Hosting Options On The Web, But Do Some Research Before You Use One For Your Online Business
Syd Johnson
Where can I find free web hosting
There are hundreds of free web hosting services on the web. You can type “free web hosting” into any major search engine and get an expanded list. However, when you sign up for free hosting account, you are basically signing an expanded advertising agreement.
What exactly is free hosting
In exchange for free hosting, the company can place ads your website. The ads can be placed on the top of the main page, the top of every page, or on the sides. The ads are usually not targeted. It is possible that they won’t match the demographics of your web visitors. In addition, they are not customized to match the content on your web page.
This is a very expensive exchange program if your goal is to build up an online business. The area above the fold, everything that is visible without scrolling, is the most effective advertising area on the entire site. This is the area you should use for your affiliate links, Google Adsense, paid links and expanded site navigation.
Some free web hosting contracts go a step further and ask for your participation in their email marketing campaigns. You will receive emails that require a click through to a merchant site, and/or fill out endless surveys. This can be very time consuming and annoying.
Before you sign any free hosting contract ask to see sample sites. You want to get a feel for the types of ads that are being shown on other website. What do you want to look for
Do you see pop-up ads What about banners
How large are the ads
Are they just off topic or are they inappropriate
Where are the ads Are they on every single page or on selected pages
Even if the ads are not on every page, watch out. It could mean that the hosting service has figured out which pages bring in the most revenue and they can afford to ignore everything else. Guess what If it brings in lots of revenue for them, it could probably bring in lots of revenue for you.
There’s free and then there’s FREE
If the space is free, what about the domain name
If your new site will look like http://yoursite.freewebhost.com you’re getting a subdomain for your site. It’s not really your unique domain name. They are simply loaning you a space for your stuff.
This is not a unique domain name that you can use to brand your business. You can’t use it anywhere except with this particular web hosting company. Ditto if the new domain names is http://www.freewebhost.com/yoursite/.
So what if they offer a truly unique domain name
How long will it take before you actually own the domain name Even the cheap web hosting services will require that you stay with the company for thirty to sixty days before you can keep a free domain name.
What happens if you want to switch to another company before the period is up Sometimes there’s a charge to keep the domain name or to transfer it. This should be clearly stated in their FAQs or in the text of the hosting contract before you agree to use their service.
Do you have enough bandwidth
Many free web hosting services are providing their services in such a way that you will need to upgrade your hosting package if your site has any degree of minor success. The tipping point is usually bandwidth. That is a measure of how much text, pictures, ftps etc. you can send to your web customers every month.
The Bandwidth in your contract is measured on a monthly basis. Check the contract to see if there are any fees for going over your monthly amount, or if you will lose your free hosting privileges.
Free host today, no host tomorrow
There is a very high turnover for free web hosting services that heavily depend on advertising revenue. Even the most successful web companies will find that their advertising revenue varies on a monthly basis. Will the company suddenly go out business if they hit a three month slump
There should be a written policy on what happens to your content if they site suddenly goes out of business. Can you still access your files Is there an alternative URL or login site with your information How much time do you have
You are only as reliable as your hosting service
Check out the statistics on the uptime for their servers. This applies to any hosting service, whether you are paying or not. If their uptime is in the low 90’s and below, then try to find another hosting provider.
You are taking a big risk if you use a free web hosting services for your business site. The inability to control your advertising, high turnover rates among the free hosting providers, and variable contracts usually spells disaster for e-commerce sites.
To run a successful online venture, 24-hour live customer service, high uptimes ratios and control of your advertising space is a must. These features are also the major weaknesses of the average free hosting provider.
A better option for you company would be to sign up for an affordable or cheap web hosting provider. You will have many service options in this category and can usually avoid the limitations of the free hosting companies.
About The Author
Syd Johnson is the Executive Editor of RapidLingo.com, Financial Solutions Website. You can see more articles at http://www.rapidlingo.com.
This article may be freely distributed as long as the authors bio is included with an active link to http://www.rapidlingo.com.
|
Simple Ideas On Link Exchange That Could Mean Millions For Your Online Business by Anti Spam League
Simple Ideas On Link Exchange That Could Mean Millions For Your Online Business
Anti Spam League
There is no other alternative to initiating a link exchange process in order to garner maximum mileage for your web site. There are plenty of benefits you can reap out of an effective link exchange program. It is applicable to any company who spends money on online advertising in any industry.
Link popularity is the ultimate parameter in achieving supreme exposure on the web for your web site. Link popularity is measured by the number and quality of the inbound links to your site. Inbound links help to attain high search engine rankings for your web site, while producing an invaluable traffic stream from visitors clicking through on the links themselves. But your goal will remain unrealized unless you implement an intelligent link exchange strategy.
At the same time you should not go overboard in the quest of getting more and more links. Quality should not be sacrificed at the cost of quantity. You should utilize your link exchange process so that it can win high quality links which are links from websites that are complementary to your business and have high page ranks for your web site, not abundant unproductive links.
Considering inbound links to your web site are a decisive factor for improved search engine ranking, you have to make sure that your incoming links are of similar theme. The companies that you link to should offer a product or service that is complementary to yours, however not in competition. Irrelevant links will not fulfil your objective.
Increased and Targeted Traffic
Effective link exchange can attract larger, quality and targeted traffic to your web site. The link exchange process helps you establish innumerable fruitful partners with other relevant web sites. Thus, you can win more quality and targeted visitors from your link partners. According to a June 2003 Forrester Research survey report, 59% of Internet consumers find web sites through links from another site.
Enhanced Visibility
Targeted traffic and supreme search engine positioning strengthen the visibility of your web site. An efficient link exchange process can create awareness among web visitors about your web site. A strong web presence is the key for survival on the internet, especially when the cost and competition on popular pay per click platforms such as Google Adwords and Overture are continuously rising, and only represent a fraction of potential customers.
The more you increase the link popularity of your web site, the prospect of staying at higher search engine position for a longer period of time becomes more likely. Your web site will be listed in the search engine results if a keyword or phrase related to your web site theme is submitted.
Cost-effective Promotion
If you want to promote your web site on a limited budget, link exchange is the best option. Link exchange can save a lot of money that you otherwise would have spent on other means of on and offline advertising.
Link exchange is a very effective and inexpensive approach of gaining popularity and prosperity on the web. It represents an incremental step in the formation of a lasting web presence for your business, allowing you to build an infrastructure to generate ongoing traffic at a low cost. As more of your competitors enter the market on the internet increasing the cost for ad space, this process becomes an increasingly important part of the business model for acquiring customers over the internet.
Responsible Marketing
In today’s ultra competitive world of online marketing, it is increasing harder to reach your target audience at a relative low cost, while staying within the guidelines of the present laws. This is why organizations such as the Anti Spam League promote responsible ways of marketing like link exchange. The Anti Spam League has been created to fight abuse on the internet, but also to educate website owners on the responsible aspects of online marketing. To learn more visit www.Anti-Spam-League.org.
About The Author
The purpose of the Anti SPAM League is to help consumers and business owners reduce the amount of SPAM they receive. In addition, our Anti SPAM organization believes that educating site owners in the area of SPAM prevention and ways to successfully and responsibly market their sites, is key in making a difference.
www.Anti-Spam-League.org
mike@anti-spam-league.org
|
The Key Points of Successful Online Business by James Berg
The Key Points of Successful Online Business
James Berg
Starting an online business is not a simple thing, though there is the 3U rule bearing the following three simple points, which should be obeyed to make your online business successful: Unique Offer, Unique Service, and Unique Design. As you can see, Design is not the first, as Offer and Service go before it.
Make a Unique Offer
After researching your competitors, you may feel rather confused, as there are so many of them and each one states that he is the best in the field. Don’t despair. The information you gather is necessary only to help you build your offer. You should not use it to build a case against yourself! Simply, you need all the information you can get. A competitor’s website is not the only source of information. Try to find out what his customers think about him. Do not trust testimonials; try some posts on forums, where you will get real testimonials! Find your competitor’s weaknesses and try your best to avoid them. His weaknesses should become your strong points. Your offer, however, is not the only thing to make your customers return. Your service should be unique as well.
Provide a Unique Service
The key point of Unique Service is constant feedback. Find out who your clients are and what they like or dislike about your service. This is the information for improving your service.
Do a little research on how your competitors work. Competitor monitoring is the best way to be up on what’s new on the market. You shouldn’t miss anything about them: who their customers are and why they stay with your competitor, details about their affiliate programs, who their partners are, where they get traffic, etc. – any kind of information that may be useful.
However, competitors are not the only source of ideas for improving your services. Try to study how hosting companies work. They have been in the business from the very beginning, so their experience will be of great use to any newbie to online business.
Create a Unique Design
One of the problems which rise before a newbie is the creation of a front office or website, which is almost the same thing as a front office on the Web. This is not a big problem.
Online business is not limited to website design. While having a unique website design is good, it will not make your brand unique. The real question is how can you make your brand unique
There are several ways to solve this problem. But first you must understand that as the process of site development is rather complicated, it usually requires a team consisting of a project manager, designer, coder, and programmer. And you need only go to any one of them to begin your project. The only thing that may hamper you is the budget, as it usually costs $1000-$3000 to develop a really good website.
Very often money becomes a real problem for newbies to online business, as their budgets are not equal to the cost of website development. They should pay for not only hosting but also domain registration, an advertising campaign, etc. But this not a dead-end situation; there’s a solution that a newbie can afford – website templates. A ready-made design is the only thing you need. Simply convert it into your website by filling in the content. Though you may assume that using a website template will dilute your brand to nothing, as you won’t be the only one with this template, it is not the case. The number of downloads, which is usually displayed on a website templates provider’s site, is not the real number of the sites which have been built on the template.
How can it be so Do website templates providers knowingly lower the number of downloads to stimulate purchases The answer is no, as reliable providers regularly update databases with new templates. The problem is, the moment you put your site online is the moment it can be ripped off by anybody! Besides, the largest templates providers, such as Template Monster, Cool Home Pages, OSWD and others, constantly suffer from piracy.
Therefore, unique design is virtually impossible because anything can be copied or stolen and used with slight alterations. Even custom web design is not safe from intellectual parasitism and predation.
Which is preferable Should you choose a Web Design Company or use ready-made templates It’s up to you to decide, though using templates is not as frightful as it is considered to be. It greatly saves your money. Remember that Unique Design is not the synonym for Unique Brand.
To stand out from your competitors, you should obey the 3U rule, which will deliver you the best and cheapest advertising – word of mouth advertising.
About The Author
James Berg
www.TemplateMonster.com
james@templatemonster.com
|
Ideas to Create Own Work At Home Online Business Product by Arthur
Ideas to Create Own Work At Home Online Business Product
Arthur
The voice you heard by the majority of people in the Net is true, the real true money generating machine is to offer your own product or service where you can keep 100% of the profits.
Before you even start creating or introduce your own product or service, you should do some research to check the target market size, competitors and the available pricing methods available for the type of product or service that you intend to offer.
The most common product that people develop are ebook or what is commonly known as info product. It is based on the experience that you have accumulated over the years either through your jobs or hobbies and convert them into writings.
Everyone of us have a special skills and things that we do better than the rest. You can further expand your knowledge database via further education or self-education in order to create the business.
Many new business are created not by developing new products or services but by improving something that already exists. The initial innovators of products might received lots of recognition for their innovation might not know how to make the product appeal to the mass consumers and sell like hot cakes. Subsequent bright businessmen or women succeeded in relaunching the same product after some improvement as they are able to saw the mistakes that have been made and was able to capitalized on it.
The movies industry is the best example, many movies are just about repackaging to appeal to the movies consumers. Why develop new super heroes when you can make good money from old familiar heroes like Spiderman. Many movies goers grows up watching Spiderman cartoon and although they maybe adults now, they still enjoy it like when they was young. It is so familiar with them.
Therefore, time spend trying to find brand new idea should instead be spend on improving existing idea. The most important criteria is to try and find a NEED which you can filled.
For improving your business success rate, try not to go into a hot industries that are already overcrowded with suppliers unless you can offer something cheaper and better than them and still make a profit. Finding a niche market is a better strategy as an unique product or service will increase your chances of success.
Starting a Work At Home Online Business means that you should look for product or service that can be sold online and delivered to people living around the world. It should be cheaper or more convenience to order online rather than offline.
The most famous successful niche finder is Amazon.com. The books they sold already exist offline and by bringing it online and pricing its books competitively, they slowly build up their niche market and have now become the world largest online books sellers.
Therefore, open your eyes wide and start looking at things around you and think of ways to improve them.
By © Arthur
About The Author
Copyright © Arthur
"Opportunity are often shy, you just have to keep looking for them." Learning and putting what you learn into Action is the key to success in operating a successful Work At Home Online Business.
Visit: http://www.sap-basis-abap.com/homebusiness/
|
The Art of Online Business Marketing by Arthur
The Art of Online Business Marketing
Arthur
Marketing is a mind game where the advertiser seek to grad your attention with their advertisement.
Traditional advertising are via Television, Cinemas, Newspaper, Popular Magazines, Posters, Radios, Buses, Taxis etc.
Online Marketing via the Internet are Banners display, Text links, E-mail, FFA, Classified Ads, Search Engine, Pay Per Click Search Engine etc.
In order to understand more about the creature Marketing, it is best for you to start paying attention to the various form of advertisement that surrounds you wherever you are. Keep a little marketing note book with you and write down what attract your attention, why it attract you, how it influence your purchasing decision etc.
The concept of Marketing whether Traditional or Online is the same.
The challenge of all Online Marketer is to attract as many traffics to their sites as possible via the various means of Online Marketing Method.
There are no straight answer to successful marketing and you just have to keep learning and trying until you find a method that is suitable for you.
Many says that Banners are lousy and attract little clicks through but why does it still exists today. There are people who are successful in using Banners and those who are unsuccessful. A lots depend on the design of the banners. It is just like posters advertisement where you make used of colors, famous movies star, funny or interesting quote to attract attention.
For others, it may be Pay Per Click Search Engine. Pay Per Click Search Engine like Google Ads word provides you a constant flow of traffics if you make used of it wisely. You can start playing with it with an initial registration fees of 5.00. There are smart PPC expert who bids for certain keywords for 10 cents or lower while others bid it for 50 cents or higher. They do it by researching and bidding for less competitive keywords. They bring a constant flow of relevant traffics and sales by studying and researching on how people search. With PPC Search Engine, you dont have to worry about the ever changing Search Engine Ranking algorithm anymore.
For example, Assuming you are selling Power Ranger related products, instead of the competitive expensive keywords Power Ranger, you can try different combination of less expensive keywords such as:
power ranger sports
power ranger song
free game power ranger
blue power ranger
power ranger white
As you can see, different people can be good at different Marketing method. There are no one size fit all method. It is all about trail and errors no matter which method you used.
Wishing you success in your Online Business Marketing.
By © Arthur, The Online Biz Home
About The Author
Copyright © Arthur
http://www.sap-basis-abap.com/homebusiness/
Grow Rich by Operating a Successful Work At Home Online Business.
|
About To Start An Online Business Read This First. by Steve Shaw
About To Start An Online Business Read This First.
Steve Shaw
I recently received an interesting question from a visitor to one of my web sites: "If there is any advice that you wish you would have gotten before you started a business online, what would it be". Rather than write an extensive email on this subject, I figured my answer would be of use to many people out there about to embark on what for many could be a life-changing experience.
===========================================================
It takes a lot more work than much of the hype suggests.
===========================================================
If you think you can put in a couple hours when you feel like it and achieve any level of success, you have been seriously misled. You need to be prepared to put in some very long hours, and to go through a steep learning curve as you find your way.
Establishing an online business is the same as setting up any other sort of business - it takes a lot of hard work and a lot of commitment over a long period of time, with many trials and tribulations along the way. Dont expect instant results, nor to sit on the beach after a couple of weeks while the money flows in - it doesnt happen.
The current success stories on the Internet have got there through months, more likely years, of hard work. You should be prepared to do the same, and to make whatever sacrifices you may need to make in your current life to do so.
===========================================================
Dont fear failure - just get started now.
===========================================================
Many people do not start something because they are afraid of failure. They are afraid of looking a fool, afraid of their nearest and dearest saying I told you so, afraid of wasting time, effort and expense on something that may not work out.
In fact, the very nature of the question in my opening paragraph above is based on a fear of failure. It is a vain search for that gold nugget of information that will prevent them screwing up.
The truth is that failure should be celebrated, it is a simple milestone on the way to success. It is only through failure that you can truly find the path to any sort of success, right from when you first learned to walk as a small child. Failure teaches you important lessons that make you wiser and will make your business stronger and far more likely to succeed.
Instead of just giving up when something has failed or not worked out like you expected, there is a really simple question you can ask instead that can lead to great success - "What can I learn from this experience".
Everyone who has ever achieved success has gone through failure first. The difference is that the success stories picked themselves up, learned from the experience, and persisted anyway.
For many people, just getting started is often the hardest part. They will think about it, think some more, and then think again. Often rather than thinking in a focused way, they will end up procrastinating, and never get off the starting line.
The important part is just to get started. Yes, you may be initially doing completely the wrong thing, such as selling the wrong product in the wrong market, but failure is the only way you will learn, and the only way you will reach success. If you dont fail, you cant succeed.
And simply by starting, you have succeeded already, succeeded in getting way beyond the point that most people reach, which is usually just saying, One day I will. Make today that one day - why wait until tomorrow, when tomorrow never comes
===========================================================
Focus, focus, focus.
===========================================================
It is important to maintain your focus on what you actually want to achieve. Are you aiming for an additional income to supplement an existing wage; or are you looking to make an Internet business a full-time occupation
Whatever your focus is, it is important that you continually work towards it until you achieve it, whatever knockbacks or challenges you receive along the way.
===========================================================
Be careful what you read - beware of information overload.
===========================================================
There is so much information out there about how to do business online, much of it contradictory, that it is often difficult to separate fact from fiction.
Rather than read everything and anything you can get your hands on, it is best to find just a few people who you trust, who have a good reputation, and who are actually qualified to give the advice they give, and listen to them.
A little high-quality information can be worth a great deal.
It is also useful to watch what they actually do, and compare that to what they say - sometimes the two are very different, and following what they do is far more useful.
===========================================================
Dont aim for perfection before you launch.
===========================================================
No web site is ever perfect, and if you try to reach a high level of perfection before you launch or make your site live, you will lose more than you can achieve. Plus your version of perfection may differ a great deal to what actually works with your market.
Once your site is functional and of a reasonable quality, start promoting it immediately. Start to build up your mailing list by requesting the email addresses of your visitors. Test what works with your visitors and what does not, and alter your site accordingly.
===========================================================
Listen to your visitors and customers.
===========================================================
When you have started and got a web site up and running, it is important to listen to your visitors and customers, and to treat them with great respect. Not only will you learn a great deal from them about what the market is actually looking for, you can also earn lifelong customers and friends.
Positive comments from customers can be used with their permission as testimonials on your web site, which will strengthen your online credibility and profit potential.
Be prepared to continually adjust your web site to meet the market demands. A web site is never finished, a successful web site must evolve over time on a continual path of improvement.
===========================================================
But most importantly...
===========================================================
Decide to succeed - right now.
Copyright 2004 Steve Shaw
About The Author
Steve Shaw of takanomi.com develops software and systems for effective e-marketing. His PopUpMaster Pro software at http://popupmaster.com creates popups that beat the popup blockers and which you can use with Google Adwords.
|
My Own Online Business After A Divorce and Almost Bankruptcy by Maria Estarellas
My Own Online Business After A Divorce and Almost Bankruptcy
Maria Estarellas
When I got divorced, I didnt know how I was going to be able to cope with my financial responsibilities which included mortgage, car, my kidss private school plus all the other expenses related to having a family without a husbands salary.
I had recently lost my full-time job, had managed to find a part-time job, and wasnt receiving any child support because we had joined custody.
With all this happening at once, I was desperate to find some kind of work that I could do from home so I could pay the bills.
Thats when I decided to look on the Internet. I looked for information on how to start an online business, web design, how to find products to sell and everything related to having a home based business. But guess what, most of the free information available talked about getting a product, promoting it and making money but they actually didnt say how and where to find products, where or how to promote your web site and I was so frustrated that for a moment I thought about forgetting the whole thing and look for a full-time job somewhere else.
At this point I knew that I only had one last chance at it so I decided to spend one more day looking for step-by-step information on how to set up your own home business. Luckily, I came across a very impressive step-by-step manual that taught me how to start my business online.
If you plan to start your own online business, keep in mind that you have to invest a little money. But hey, the investment is a lot less than starting any other business.
My initial investment after having spent previously around $250 in information that wasnt worth a penny was $296.90. This included the step-by-step manual, autoresponder, domain, web hosting and search engines.
The basic steps to start your own business are:
1. What to look for first...A Niche Market
Some people think that they should look for a product first and then look for customers but in reality, its the other way around.
One of the tools that I use for this is http://www.content.overture.com/d/USm/ac/index.jhtml and look in the "Search Term Suggestion Tool".
All you have to do is type a keyword and it will give you a list of related keywords that people have looked for during the previous month.
You may be asking, how do I know what keywords to type Well, I recommend you start by writing on a piece of paper the answer to these questions.
What are my hobbies
What are my interests
What talents do I have
Dont leave anything out. Why things youre interested in Because having a home based business is not only about making money but also about having fun in the process. If youre passionate about what you do, you will suceed.
Once you have your keywords, then you go to Google and start writing each keyword in "search". You will notice numbers underneath the "search" box.
Just to give you an example, if you type the word "home based business" you will see "Results 1-10 of about 13,900,000". To see if you found a niche market, all you have to do is do the following calculation.
Supply/Demand = Supply/Demand Ratio
In other words:
Google Results/Overture Count = Supply/Demand Ratio
Lets say that when you looked for "home based business" in Overture the count was 415461 so the result is:
13,900,000/415461 = 33.45681063
The lower the Supply/Demand Ratio number is, the better because it tells you that there is more demand than supply and you will make more money with this niche market.
2. Looking for a Product
Once you identify your niche market, its time to look for a product.
In my case, since I dont want to get involved in shipping products, I look for companies that once I sell the product, they will ship it to the customer allowing me to save on shipping charges and time.
Nowadays, people are looking for information on various topics. Most of internet sales are on info products that the customer can download immediately, once they pay for it with a credit card. It doesnt involve any shipping charge and the customer doesnt have to wait 2-3 weeks to receive it.
There are suppliers that have over 10,000 digital products on every topic and the best thing is that they deliver the products, and pay you commission. They issue checks twice a month.
3. Building a Web Site
Once you have your niche market and products, you need to build a web site. Since I didnt know any HTML and didnt have money, I looked for companies that would allow you to build your own web site at a very low price and that included some type of HTML program so all I had to do was type the information and the system would convert it to HTML.
In terms of the design of your web site, make it as simple as possible. Make sure the navigation is easy for your customers and dont use too many pictures. Less is more. The background should be white with black letters to make it easier to read.
Dont have too many pages. Dont give your customer an excuse to leave your web site because it is too long or have too many pages.
Have a "subscribe form" built in your web site. Its very important that you collect as many email addresses as you can because those will be your customers. Provide a free newsletter every month with useful information to your customers.
4. Writing your Sales Letter
When I read about writing a sales letter, I wasnt sure I could write anything. To tell you the truth, Im not a good writer. What I learned was that if your going to write something for your web site, write as if you were writing to a friend of yours.
Be honest, write the pros and cons of your products. That way you establish credibility and your customers will be more inclined to buy from you.
5. Choosing a Web Hosting Company
Look for a company that gives you enough bandwidth, email accounts, and support. Look for their reliability because you dont want to choose one that have frequent problems with their system.
6. Autoresponder
You need to set up an autoresponder because if youre going to send information to your costumers, you dont want to spend time writing every month and sending it to them. With an autoresponder, you can type or even copy and paste articles in advance that will be automatically sent to your customers every week or every month.
This may take you 1-2 hours to do but once you do it, you can forget about it for a whole year.
7. Promote Your Web Site
Ive found that the most difficult thing to do is this, promoting. Know why Because there are lots of companies that supposedly "guarantee" that youre going to get lots of hits for a fee. Most are scams. I personally dont spend a cent buying "guaranteed leads".
Another thing that doesnt work for me is "free ads". Most of the time, people dont read them and because they are free, these ads are not sent to anyone.
The only ads that have worked for me are the one in Google Adwords. These are based on a "pay-per-click" basis. You have to make sure that if your are going to use this method of advertising, that you set up the parameters. What I mean by this is, establish the amount of money you will spend on a daily basis so you dont spend more than you can afford to.
During my first month doing business on the Internet, I generated $532.16 working only 2 hours a week.
The feeling of checking my account every day and discovering that I had made money was so great that I decided to look for other ways to make a bigger income.
Ill be honest with you, it hasnt been easy and Im not going to tell you that I became a millionaire in 6 months because I would be lying, but every day I search for more information and ways to make money and it feels great to be able to pay my bills and still have money to do whatever I want.
Final Thought
Dont let anyone tell you that you cant make it. Believe in yourself.
The advantages of having an online business is that the expenses a very low, you get to have the flexibility of working the hours you want and the days you want, allowing you more time with your family and friends.
One important thing is to keep up to date on everything related to having a home based business. The Internet is changing every day and if youre serious about having an online business, make sure you read and educate yourself.
About The Author
Maria Estarellas is a former airline manager and mother of two teenage sons. Her website was created with the modern family in mind. She provides a variety of information and fun things to do for the whole family in just one place. Upon request, she also helps people find information when they dont have time to do it themselves. http://www.meg2.citymaker.com
meg2@aweber.com
|
5 Lesser-Known Online Business Ideas by Dirk Wagner
5 Lesser-Known Online Business Ideas
Dirk Wagner
1. Ask people to find a hidden link in your ad copy. If they find the hidden link tell them they will get a prize or freebie by clicking on it. This will increase the chance that they will buy your product or service because they will read your whole ad copy.
2. Start a members only web site. Tell visitors whats in your members only site and what it costs to get access. Offer them a free membership, if, in exchange they link to your web site, post your banner on their home page or agree to advertise your web site in their e-zine for a set period of time. Usually they will agree to the free advertising to save money. This is a powerful way to get free advertising.
3. Want a popular discussion board This technique is based on the number of postings made by any one person. You could give away a free product or service to any person that posts ten or more messages on your discussion in a month. It could be a free e-book, report, e-mail consulting etc. Just keep track of everyones postings each month. This could also work for e-mail discussion lists.
4. Give your visitors an instant article directory. Tell your visitors they can instantly add a free article directory to their web site by linking to yours. Just place your ad or banner ad on top of the article directory for your main product or service. All those links can add up to a large amount of traffic for your web site.
5. There a millions of web sites on the internet. Instead of marketing your web site as a web site. Market it as a free web book. Design your web site with a title page, table of contents, chapters, etc. Just place your ad or banner for your product or service on the top of each web page.
Copyright 2004 Dirk Wagner
About The Author
Dirk Wagner is CEO and owner of http://www.team4success.biz and the free, easy to install #1 home business toolbar with automated updates.A website dedicated to helping the home-based business entrepreneur start and succeed with their very own home-based business by publishing his free online course for successful Home Business.
|
How To Effectively Use Offline Advertising To Build Your Online Business by Jeff Schuman
How To Effectively Use Offline Advertising To Build Your Online Business
Jeff Schuman
First of all let me say that having spent the past 20 years working closely with small businesses I know exactly what works when it comes to offline advertising.
What I have found today is that online businesses have a built in advantage when it comes to promoting their business offline. You already have a website and autoresponder in place to lead your prospect to. When you combine that fact along with the traditional capture methods of telephone and snail mail there is no reason any online business cant use offline methods to build their businesses and sell their products and services.
A lot of online based businesses forget about offline advertising. I know I have. It is important to combine offline and online advertising together in your marketing campaign. This will give you to a more well rounded approach to promoting as well as attract potential prospects and customers you might not otherwise get.
In all your offline advertising you want to include your web site address, e-mail or autoresponder addresses, and your phone number and mailing address. This gives you the appearance of a real bonafide business.
Another thing is to start selling products for manufacturers who offer co-op advertising for promoting their products. You can read a little more about this technique in an article I wrote titled "Why Are You Wasting Free Advertising Money"
http://sites-plus.com/articles/article2.html
Finally you need to view offline marketing as a long term committment. Ive seen businesses over and over run and ad not get the response they were looking for and quit.
This will not work offline. Or online for that matter. You need to establish a budget and stick to it. That doesnt mean that you cant change the ad copy if your response is marginal. It just means if you are going to run classified ads for example that you run them for a period of time and allow them to do their job.
Here are 10 offline marketing ideas. Use as many of these as possible to move your business forward.
Classified Newspaper Ads- Place classified ads in newspapers. Local newspapers often have great advertising rates that you can take advantage of to promote your business. Heres a great source for running classified ads.
http://www.nationwideadvertising.com
Put up flyers. They could be in computer stores, libraries, restaurants, car windshields, or anywhere you shop that allows flyers.
Direct mail. A nice direct mail piece when done consistently over a period of time can bring tremendous exposure for your business. The biggest benefit of direct mail is it allows you to reach thousands of people at a bulk mail rate. You could not do this if you had to mail each piece individually.
Buy time on local cable T.V. It is surprisingly affordable and if you commit to a block of advertising you can develop Top Of Mind Awareness. TOMA is being there when they want or need you. If you are an affiliate or in an MLM consider doing group advertising and spreading the cost out over several of you. You can have leads routed into one phone number and divied out to all advertisers or have each ad display a different phone number.
Pass out your CD-ROM or diskette business cards at special events. It could be at trade shows, seminars, fairs, etc.
Get 250 free business cards here and leave them everywhere you go.
http://www.vistaprint.com
Hold a free offline class and teach people how to use their computer or how to use the internet. You could have your web site on display as an example.
Give away promotional items such as free mouse pads. Put your advertising on the mouse pads and give them away at computer or internet events.
Advertise in card decks. The card deck you advertise in should be targeted toward internet users.
You would also want to target your offline advertising to groups of people that will actually be interested in your product or service. If youre selling business books, you will want to market to business owners.
In conclusion, if you have a business thats only based online using offline advertising to make money online is a great idea because so many people today go online to get information about products and services they are interested in.
Copyright 2004 Jeff Schuman
About The Author
Jeff Schuman is a 20 year veteran of sales and marketing and has made over $35 million dollars in sales in that time. His Team-Schuman.Com website contains the Top 5 work at home websites, make money fast websites, make money articles, a free classified ad service and more. Visit it here today: http://www.Team-Schuman.com
|
Selling Your Online Business - Something To Think About..... by Richard Grady
Selling Your Online Business - Something To Think About.....
Richard Grady
I was fortunate enough to spend a weekend in Monte Carlo recently and being surrounded by the luxury yachts and other symbols of extreme wealth got me thinking about retirement :-
Ok, I know, I am far too young to retire but one day I may well have had enough of working online or indeed working! and may want to sell my website businesses and of course, this is the case for any other business owner.
Which brings me to the subject of this article - the ideal time to think about selling your business and this applies to an online business as well as offline is long before you actually want to sell it. Preparing a business for sale is not as straight-forward as you may first think, especially if you want to get the best price possible. A business that has been set up in a formal and structured way, with specific operating procedures etc in place is always going to be more attractive to a potential buyer than one which is run on a more informal basis.
Usually the easiest time to put these structures and procedures in place is when the business is first set up - of course, you can always add to them as the business develops and grows but a bit of time spent on this area in the beginning will pay huge dividends later on.
One of the biggest problems that I see with online businesses from the point of view of reselling them in the future is that they are often so personal. By this I mean that the website owner has built a business based around his/her own experiences and knowledge and this means that throughout the site there are numerous personal references. I am guilty myself and several of my own sites are built entirely on my experiences and this is reflected heavily in the website content.
Now, this is certainly not a bad thing because the content that I have been able to develop with my experience and knowledge is valuable and earns me a good living BUT what if I wanted to sell my websites It is unlikely that a buyer would want to purchase a site that had a reference to Richard Grady and his experiences on the majority of pages, which would mean that every reference to me on the site in question would have to be amended in some way. Because of the way that much of my content is written, this would, at best, involve a major revamp of the site and at worst might actually affect the sales of the business who knows if the new copy would sell as well as the original
It is a tough call. In an ideal world, I would have set my website businesses up to be a bit more corporate - this would mean that the websites gave the impression of having a company rather than an individual behind them. However, if I had done this in the beginning, would my sites be as successful as they are today My feeling is perhaps not - I know that many of my customers have bought from me because they can relate to the situations that I found myself in as they are going through a similar situation themselves. Had my sites represented a faceless corporation, then perhaps my customers would never have become customers in the first place
I am not sure I have the answer to which is a better approach - personal or corporate - there are advantages and disadvantages to both. However I can make a few suggestions as to simple things that you can do early on in your businesses life which will definitely help you when/if you eventually want to sell it:
Keep accurate financial records - one of the first things a prospective buyer is going to want to know is how much money a business is making. It is no good just telling the buyer a figure and expecting him/her to believe you - your claim will need to be supported with documentary evidence. Also, dont fall into the trap of thinking that you will start keeping records once the business is making a decent income - that could be a year away and if you wait until then, you will have effectively lost twelve months worth of your businesses history. A buyer will be far happier if they can see how a business has grown from day one rather than having accounts that start part-way into the game and show an immediate turnover of $100,000. The tax-man will also be far happier with complete records!
Open a business bank account - so many people start off by running their business finances through their own personal account. This means that it can be very difficult to see which transactions relate to the business and which relate to the weekly household shopping bill. A business bank account is key to the business history and for the same reason as you should keep financial records from as early as possible, you should have a separate business bank account.
Ensure that tax returns and other formal requirements are submitted on time - if you are keeping accurate records then there should be no reason why your business tax returns cannot be submitted and paid! on time. As well as saving you from being fined, it will also look good to a potential buyer - who wants to buy a business that has filed late returns every year and is regularly fined for late payments
Speak to a business broker at least one year before you want to sell - a business broker will handle the sale of your business for you but it is important to get them involved in the sale process as early as possible. Doing this at least a year before you plan to sell is a good idea because it will give you time to put in place any suggestions that they may have as to how your business can be made more attractive to potential buyers.
Of course, the one thing you shouldnt do is get hung up on making your business attractive to future buyers - the first priority is to get it earning you some money :-
Copyright 2004 Richard Grady
About The Author
Richard Grady has been helping people earn online since 1998. Find out more about Richard at: http://www.thetraderonline.com Free wholesale search engines: UK- http://www.wholesale118.co.uk and US http://www.thewholesaletrader.com.
|
Things To Do When You Feel Like Quitting Your Online Business by Tal Fighel
Things To Do When You Feel Like Quitting Your Online Business
Tal Fighel
There are many business skills that need to be learned during your online business venture, but there is one that needs to be mastered. That skill is the ability to not give up, despite many failures along the way.
Here are 9 things that you can do when you feel like quitting your online business. It has worked well for me and others. It can help you too.
1. When you do feel very stressed out, frustrated, angry, and about to quit, take some nice, deep cleansing breaths. This will relax your mind and body.
2. If you feel like quitting, step back and give yourself some breathing room. Don’t spend too much time online. Instead, spend shorter times going through your business 15 minutes each time.
3. Exercise is one of the best stress relievers that you should do on a daily basis. Walking, running, dancing, or whatever form of exercise you choose has many benefits for a stress free mind while building your online business. Do this on a regular basis.
4. Shut the computer down for the day and turn your attention to other things in your life that make you feel absolutely great. Anything that takes your mind off your business can and will help.
5. Tell yourself that you are a winner. Winners like you never quit, and quitters never win. You are not like them. You have to know that you are a winner no matter what.
6. Dont give up and quit when you feel like it. Success could be just around the corner. Desperation has a way of getting your mental juices flowing and there just may be a solution in that flow. Now, if you were just one step away from reaching your goal, would you take that step What a shame it would be to stop making the effort, when just a little bit more would make it all worthwhile. What a shame it would be to have taken all those steps, only to miss the very last one. The next step you take may very well be the one that makes all the others count. At some point success is just one step away. Keep going and youll be there.
7. Many successful people online today overcame many obstacles and road bumps along the way. Every time you feel like quitting, think about those people and know that they never quit when things were down for them.
8. Reading motivational books and listening to tapes can be a great way to stay motivated. It has great powers to inspire people. Everyone does it and you should too.
9. Giving up is NOT an option. Look for other ways to improve your business until you do find what works for you.
Copyright 2004 Tal Fighel
About The Author
Tal Fighel is the editor and publisher of Home Business Tips Newsletter: http://www.talfighel.com/. Complete Money Making Site Setup Free. http://www.talfighel.com/pluginprofit.htm.
|
Seven Basic Steps To Start Your Online Business by Maria Estarellas
Seven Basic Steps To Start Your Online Business
Maria Estarellas
1. What to look for first...A Niche Market
Some people think that they should look for a product first and then look for customers but in reality, its the other way around.
Make a list of keywords use the Overture Suggestion Tool and check the supply ratio for each keyword in Google.
Supply divided by Demand = Supply/Demand Ratio
In other words: Google Results divided by Overture Count = Supply/Demand Ratio
The lower the Supply/Demand Ratio number is, the better because it tells you that there is more demand than supply and you will make more money with this niche market.
2. Looking for a Product
Once you identify your niche market, its time to look for a product.
Look for companies that once you sell the product, they ship it to the customer.
Nowadays, people are looking for information on various topics. Most of internet sales are on info products that the customer can download immediately, once they pay for it with a credit card. It doesnt involve any shipping charge and the customer doesnt have to wait 2-3 weeks to receive it.
3. Building a Web Site
Once you have your niche market and products, you need to build a web site. There are companies that would allow you to build your own web site. You dont need to know any HTML because they include some type of HTML program so all you have to do is type the information and the system will convert it to HTML.
Your web site should be simple. Make sure the navigation is easy for your customers and dont use too many pictures. Less is more. The background should be white with black letters to make it easier to read.
Have a "subscribe form" built in your web site. Its very important that you collect as many email addresses as you can because those will be your customers. Provide a free newsletter every month with useful information to your customers.
4. Writing your Sales Letter
You dont have to be a good writer. All you have to do is write as if you were writing to a friend of yours.
Be honest, write the pros and cons of your products. That way you establish credibility and your customers will be more inclined to buy from you.
5. Choosing a Web Hosting Company
Look for a company that gives you enough bandwidth, email accounts, and support.
Look for their reliability because you dont want to choose one that have frequent problems with their system.
6. Autoresponder
You need to set up an autoresponder because if youre going to send information to your costumers, you dont want to spend time writing every month and sending it to them. With an autoresponder, you can type or even copy and paste articles in advance that will be automatically sent to your customers every week or every month. This may take you 1-2 hours to do but once you do it, you can forget about it for a whole year.
7. Promote Your Web Site
You can start by advertising in Google Adwords. These are based on a "pay-per-click" basis. You have to make sure that if your are going to use this method of advertising, that you set up the parameters. Establish the amount of money you will spend on a daily basis so you dont spend more than you can afford to.
Another way is to write and publish articles. This is a very efficient way to let yourself be known without the cost of advertising.
About The Author
Maria Estarellas is the webmaster for http://www.meg2.citymaker.com
"The Complete Website For The Whole Family".
Youll find fun things for each member of your family.
meg2@bspr.com
|
8 Benefits Of Helping An Online Business Newbie by Rudy Cline
8 Benefits Of Helping An Online Business Newbie
Rudy Cline
Do your remember when you first ventured out in the online business world You probably had questions and problems along the way. Wouldnt it have been easier if you had help When a newbie asks for your advice, educate them; answer their questions and help them solve their online business problems. If you do not have the knowledge to help them out, point them in the right direction.
Youll get many benefits from helping online business newbies. Below are eight possible benefits you could receive:
1. You will feel good knowing that you had a part in helping them build their business. You can sit back and say "I had a part in their success."
2. They may become one of your best friends. Most people can use new friends, even business owners. You may even become business partners and create a totally new business together.
3. You could end up being strategic business allies in the future. You could regularly do joint venture and cross promotion deals with each other.
4. They may help you out with your business. Maybe they will give you some testimonials or endorsements for your products or services.
5. You might gain some valuable referrals from them. They may also join your affiliate program and make sales for your business.
6. They might offer you some free advertising space on their web site or in their e-zine for your help. You could also exchange advertising with them.
7. You both could end up developing a new product or service together. The product or service could be a combination of your current ones.
8. They might purchase the products you sell and become one of your best customers. You could sell them many back end products or services in the future.
There are probably many other benefits you could get from helping a new online business owner. Always remember to help them out because its the nice thing to do and not just to benefit your own business.
Copyright 2004 Rudy Cline
About The Author
Rudy Cline publishes "Home Business Tips", a fresh and informative newsletter dedicated to supporting people like YOU! If you`re looking for the *best rated* home business opportunities from an honest friend in the business, come by and grab a F-R-E-E subscription today at: http://www.homeworkforyou.org
|
Should You Be Writing A Newsletter As Part Of Your Online Business by Richard Grady
Should You Be Writing A Newsletter As Part Of Your Online Business
Richard Grady
Lets start at the beginning - why do you need a newsletter
Well of course, you dont NEED a newsletter BUT they can be very beneficial to your online business. A regular newsletter will do a couple of things; firstly it will help to build trust and respect with your subscribers assuming you are writing about something that they are interested in and that you are knowledgeable about your subject matter. Secondly, it will remind your subscribers of who you are and what your website is about. If you get it right, this will mean that your subscribers are more likely to turn into customers....
Ok, so now you know why you might want a newsletter, how do you go about starting one
As with most things online, there are several ways to get started but most of these methods will fall into one of two categories:
1. A third-party hosted service
2. Your own service hosted on your web server
The difference between the two is simple. With a third-party hosted service, you host your newsletter list with a company that is specifically set up for this purpose. Whenever you want to send a newsletter, you just upload your newsletter to this company and they send it for you from their servers.
With the second option, you would need to install a script on your own hosting server and then your newsletter emails are sent via your own hosting account.
Pros and Cons of each option
With the third-party service you will normally have to pay a monthly fee to use the service and you probably wont have as much control over exactly when your newsletter is sent. However, this is usually much easier to set up and maintain than the second option and is an ideal way to start off.
With your own service you probably wont have to pay a monthly fee other than for your normal hosting BUT your hosting company is very likely to have a restriction on how many emails you can send at once. The reason for this is that sending emails uses server resources and a host is not going to want you taking over one of their servers to send tens of thousands of emails. The maximum number of emails you can send will vary from 30 upwards so you should check with your host before setting up a newsletter in this way. On the plus side, you will have total control over when the newsletters are sent, since you are the one in charge of the send button.
Whichever method you decide to use and I recommend the first for new publishers, you will normally be able to send either a text or HTML message by selecting the appropriate option in your newsletter control panel which you would access via your web browser. You will also be able to generate the necessary form code to put on your website so that you have a nice subscription form for new subscribers to complete.
Finally, both services will deal with unsubscriptions and bounced emails automatically which means you can concentrate on writing great content!
If you are new to publishing a newsletter, I strongly recommend a hosted service called Ezine Director http://www.thetraderonline.com/em.html . Ezine Director is very easy to use and is completely free of charge until you have more than 500 subscribers on your list. After that the prices are very reasonable.
Copyright 2004 Richard Grady
About The Author
Richard Grady has been helping ordinary people earn online since 1998. He writes a free newsletter which is published every two weeks. To subscribe and claim your free gifts, visit: http://www.thetraderonline.com/newsletter.html
|
Ezines Are Effective In Advertising Your Online Business by Alan Cheng
Ezines Are Effective In Advertising Your Online Business
Alan Cheng
Ezines are the most cost effective way to advertise your business opportunity. Im sure you’ve heard that phrase many times if you’ve been marketing on the internet for a while. But is that a myth or a fact
An Internet Marketer once advertised that he can guarantee $1,000 profit for the user within weeks if he used the techniques outlined in his ebook.
And the secret of the ebook - advertise in Ezines using $2,000 and you are guaranteed success unless your product is useless. Well I didnt try it at the time because I couldnt find $2,000 lying about in the house or in my bank account. However, it does show the belief people have with Ezines.
There are 3 types of ads in Ezines:
Classified Ads
These are small ads which you can find at the bottom of newsletters. There is limited space in these ads therefore your ads have to be eye-catching. Classified Ads in ezines are cheap and sometimes free due to its limited space and location which is at the end of the ezine.
Sponsor Ads
These ads are placed at the top of the newsletter and sometimes in the middle. Some ezines have more than one sponsor ads. Sponsor ads are more expensive than Classified ads and can contain more words so your ad can be more descriptive. Sponsor ads are more effective than Classified Ads as their position in the newsletter is better.
Solo Ads
Solo ads is the most effective way out of the three type of ads for generating response.
Solo ads fills up a whole email which only contains your advertisement. The newsletter is sent on your behalf to its subscribers. Thus your ad will have the biggest exposure. Solo ads are more expensive than Sponsor ads but more effective.
Great. Super. Fantastic. So whats your advice Alan My advice is advertising in Ezines do work. And they work very well. Some people dont think so because after placing some ads and seeing very little or no response they think they have proven that Ezine advertising is a lie used by Ezines Publishers.
Well I can tell you now that they are getting poor responses because they have not followed the rules for advertising successfully in Ezines.
Rules in Advertising in Ezines Successfully
1. If you can, save money and advertise using Solo ads. They have the best chances of being read by the subscribers and they have no other ads distracting or competing against.
2. Work on your subject line. Even with Solo Ads, people will not open your email if the subject is of no interest to them. Subjects which promises massive fortunes in a few days will get deleted with second thoughts.
3. Work on your Content. After the subscribers open your email, your next task is to try and get them to read the content. So make damn sure your content is interesting and enticing enough for them to take some action. Believe the saying “Content is King”.
4. When you’re advertising other peoples’ products using affiliate programs do not send the visitors to the product’s website. I think people are crazy when they do this. The reason is that you are sending traffic to other peoples websites and if they won’t buy you’ve lost that lead for good.
Therefore the aim of you ad is to capture their email address so that you can advertise to them again and again. If they don’t buy product A then you can advertise Product B to them. Now don’t you think that makes more sense
5. Advertise in well known Ezines and which are related to the topic you are advertising. Advertising stock recommendations to Golf enthusiasts will surely give you a terrible response rate.
6. For Classified ads, make sure you are advertising in large numbers such as 100,000. Not many people read Classified ads and you will be listed among other ads as well. However, you might get lucky if your headline is attractive enough.
To end this article I’m going to share a secret with you on what I think is the best and cheapest way to advertise in Ezines. That is to write your own articles and ask the Ezine Publishers if they are interested in sending out your articles in an issue of their newsletter.
Now let’s think about this for a moment. Your own article is published in ezines and placed on their websites. People who write articles are given more respect and are trusted more. Plus your articles will stay on some websites for years which also means that it will generate traffic for years. The traffic is generated with a resource box you can put at the bottom of your article. You can put your URL here and also write a little bit of background about yourself.
You are creating a name for yourself on the internet scene and you are also generating leads which you can email your recommendations to. There is no cost for you when Publishers decide to include your article so the only cost coming out of you is the time needed to write the article.
In my opinion, writing articles for ezines is the most effective way to advertise using ezines. Not to mention it’s cheap and will generate traffic even after many months.
If you want to know which ezines to advertise in, the cost, number of subscribers and what services are available that can help you in publish your articles, please send an email to my autoresponder at mailto:ezineart@onlinemoneymachine.com
About The Author
Alan Cheng, is the owner of http://www.onlinemoneymachine.com the membership site to help beginners setup a profit generating online business. With all the right tools to setup your website and advertise effectively. You can contact Alan at mailto:alan@onlinemoneymachine.com.
|
Pick A Passion To Intensify And Fuel Your Online Business by Benjamin Scott
Pick A Passion To Intensify And Fuel Your Online Business
Benjamin Scott
I remember watching the greatest player to ever play the game of basketball, six time NBA Champion Michael Jordan. On many different occasions Michael Jordan clearly stated that determination, focus, and persistence is what helped him reach his amazing accomplishments. There was one feeling in particular that gave Michael the strength, power, and desire to succeed as the greatest player to ever play the game. PASSION.
Websters dictionary defines the word passion as a powerful feeling or an outburst of strong feeling towards something. This powerful feeling towards something can motivate us to accomplish anything. Passion is also the same feeling that has allowed hundreds of individuals run a successful online business.
Think for a moment of the many different occasions that a friend, coworker, or family member has told you that you didnt have the ability to accomplish something. After they tell you that your plan will not work then they advise you to move on to something else. This is the first obstacle that anyone who wants to start an online business has to bypass.
Heres the big question. Are you going to pick a business that your peers recommend or are you going to pick an online business that you are passionate about There are two important questions that must be considered before you start an online business. Is the business or product marketable, and do you feel passion for it If you can answer yes to these questions, you can start building an online business.
Over 90% of individuals that start an online business fail. There is only one way to fail. You fail when you quit. Some of the responsibilities of starting an online business include:
Finding or creating a product
Finding a web host
Creating a web site
Finding a domain name, plus much more.
More than 70% of the time that you use to run your business should be spent marketing. In the beginning you will have to keep your regular job and run your online business part-time. You have to set up a strict schedule and you must follow it.
Education is another important aspect of running an online business. You want to stay up to date with your competition and new marketing techniques. During the first few months of your business you may not see any profits. Any profit that is earned during the early stages of your business should be reinvested in the business.
Working when you are tired is another obstacle that you must bypass. There will be many occasions that you will feel like sleeping after working a full eight hours on your regular job. Friends and family can be another obstacle. You have to include your friends and family in your schedule and at the same time reserve time exclusively for your business.
All of the factors that we just mentioned must be taken into consideration when starting an online business. It takes tremendous amount of energy to build a successful online business. Will you do it Only if you start with one thing. Pick a passion. Pick a business that you feel an outburst of strong feelings towards and you will fuel yourself with the intensity and power that only passion can supply.
Copyright 2004 Benjamin Scott
About The Author
Benjamin Scotts passion consist of affiliate marketing. He enjoys reading and writing articles that are internet related. His main focus consist of searching the world wide web to find genuine and quality programs that teach individuals how to profit online. For free marketing tips and resources visit his web site at http://www.1-marketingstrategies.com.
|
Online Business Start-Ups: The Agony & The Ecstasy by Michele Schermerhorn
Online Business Start-Ups: The Agony & The Ecstasy
Michele Schermerhorn
Any business start-up can be difficult but the online business start-up is more so. Both business owners have the same problems of financing, product selection and marketing. However, the “brick and mortar” business owner has one major advantage over the online business start-up. The conventional business owner can see their potential customers. Their potential customers walk by the windows every day. They may even walk into the store and ask questions. With an online business, other than some hard to decipher website statistics, the only time you know you have a potential customer is when they contact you or order from you. This creates many sleepless nights.
At 2:00 a.m., an online business owner wakes up in a cold sweat. Where are the customers Have I chosen the right online marketing strategy from the millions that are available How do I know Will a sale come in tomorrow or never There are literally hundreds of concerns made more difficult by the invisibility of the potential customer. The agony of the online business start-up is in full swing. Will there be any ecstasy at the end of the road What will it take
Ecstasy will occur once the owner knows the business is successful. The elements of success are actually the same for the “brick and mortar” business as they are for the online business. The difference resides in the feedback mechanisms. The online business owner can’t count on that face-to-face meeting with potential customers when they enter the store or that fleeting glimpse of a customer as they walk by the window. An online business owner must create feedback mechanisms on their website which encourage customers to interact and let him/her know they were there.
Wouldn’t it be nice if you could get your potential customers to leave you their email addresses Not only would this help you understand that people are actually visiting your site but it would also be helpful for future marketing efforts. As online business owners, how can we do this
First, add a simple guest book to your site. Some people will voluntarily sign your guest book, but many will not. So, let’s add a little incentive for the potential customer. How about associating their signature in your guest book with a free drawing for one of your products like www.sweet-vibrations.com, a one-of-a-kind jewelry site or a free newsletter on an interesting topic like www.aaronzwebworkz.com In this way, you offer something of value in exchange for their email address. And, it doesn’t have to cost you anything.
There are many free website guest books available online. We use a free guest book from www.htmlgear.com on our website www.obinstitute.com. Check it out!
Secondly, an online business owner can also add a refer-a-friend link on their website. Why not offer potential customers the ability to easily market for you They may know a friend who would really be interested in your product. That friend might buy something from you, or sign your guest book. The website mentioned above, www.htmlgear.com also offers a free refer-a-friend link for your website. And, again, you can check out an example at www.obinstitute.com. Is there anything else we can add to a website to make our potential customer more visible before a sale Yes, an online survey.
Thirdly, add an ongoing survey form regarding issues of importance to your potential customers Most of us find it’s interesting to cast a ballot on an issue and then see what position others are taking. Remember, you have two purposes in mind for this strategy. The first is to make the potential customer and their visits to your website more visible to you. This will help maintain your sanity until someone actually orders. But, secondly, you are developing a website that people will return to in the future. This will increase the potential for sales.
Each time the potential customer interacts with the website, using a guest book, a survey or a refer-a-friend link, the online business owner is building a relationship with that potential customer. The more they like using your site, the more likely they are to return. The more often they return to your site, or tell others, the better your chances of the sale.
About The Author
Michele Schermerhorn has over 30 years experience in the business world and over 12 years running her own successful online businesses. She is President of Online Business Institute Inc. www.obinstitute.com. Online Business Institute Inc. exists to “Create Successful Online Business Owners One Person At A Time”. Check out the FREE Online Seminar!
michele@obinstitute.com
|
How to NOT to Go Into Big Debt While Building Your Online Business! by Tal Fighel
How to NOT to Go Into Big Debt While Building Your Online Business!
Tal Fighel
Credit cards can be a great thing for the new online independent business owners who have just started their online venture. They are convenient, easy to use, and are very useful when it comes to taking those small baby steps that a newbie needs to start online.
Here are 5 basic and very important tools that any new person needs to start with:
Web hosting
Website name registration
Auto responder
Leads
Joining an affiliate program
Once everything is set up and completed, the excitement starts to build and they think about doing some advertising and making some money.
A few days pass. They reach for their credit card and start spending money on all those tempting juicy ads that promises them ‘sales soaring through the roof’ results, without having any idea what they are spending on. They have no plan in place. They never thought about setting a budget.
Once they max out 1 credit card, they are tempted to try other marketing things, which brings them to the point of applying for more cards or using their other cards that they posses.
How do I know this Well, my story began 2 years ago, when I first started my online business venture. I would listen to everyone on how I should promote my current website of http://www.talfighel.com and the affiliate programs that I was and still am in. I went out and spent lots of money without planning my endeavor.
Solo ads, pay per click, buying leads, membership to this and that. The list goes on.....
To make a long story short, I have maxed out a few credit cards because I was stupid enough to spend money on advertisements without planning my budget. My biggest mistake was that I had no plan in place. I made that mistake, and I am very happy about it because now I can teach you not to make the same heart breaking mistakes.
So, dont spend money that isnt really yours. It is important to spend money that is yours and is within your budget.
You need to plan a monthly budget so that you know what your plan is and you don’t go over it. Remember, if you don’t draw yourself a monthly game plan, you can get tempted to spend on many things which can cause you to go into a hugh and never ending debt.
The problem with overspending your credit card or cards is that once you get behind, it can take so long to catch up. Knowing that you spent lots of money and you got into more debts, this can be very scary, frustrating, and can make you feel like quitting very fast.
Many people set a budget and stick to it. But somehow others don’t because they find it hard to ignore those juicy advertising words that lets them think that it will bring their efforts excellent or any results.
Now, I am not saying that a credit card is bad for you. You MUST know how to use it the smart way. If you use it the wrong way as I described above, it can mean the difference between success and failure.
So here are 4 easy steps that you can use right now so that you do go in the right direction with your online business, and you don’t go into BIG debts.
Here is a quote I use on a daily basis. “If you fail to plan, you plan to fail”. In other words, you should plan what you will be doing and what you are planning to spend each month. If you don’t have a plan, then you can lose a lot of money.
Know when to just say ‘NO’. It is tempting and easy to grab a credit card, enter your card number, and click on the “Pay Here” button. I know all about it. So set a monthly budget and stick to it. Period.
If your plan of action in advertising does not bring you the results that you were expecting, then revise or change that plan, but stick to your budget.
And finally, give your business time to grow and never give up no matter what.
Copyright 2004 Tal Fighel
About The Author
Tal Fighel is the editor and publisher of Home Business Tips Newsletter: http://www.talfighel.com/. For more comprehensive and useful strategies to make money online, visit here: http://www.talfighel.com/30daystosuccess.exe
|
How to Determine Good Online Business by Mira Marsellia
How to Determine Good Online Business
Mira Marsellia
Many people would like to start an online business, but sometimes get confused by so many offering letter which contained with hoax and seemed like scam things.
If you like to determine whether an online business is reputable one and do will give you potential income that works, you must spot in their website the things hereunder.
Good online business must have YES answer for this following question :
Is there any real address and real people behind the business
Do you think they have good product not only for you but for MOST of people that will make people buy again and again
Do they provide a trustworthed payment method for the transactions
Do they have good marketing kit and representative tools for you
Do they have continuous education and training program
Do they provide you with reasonable pay plan and better comission payment method
If theres any representative sending you offering letter, also note for the alarm sign in this kind of letter:
Look at the title text on e-mail subject. Do you think the e-mail was originally written by the person who sent it to you
This is NOT SPAM or This is NOT HOAX in title, is a phrases in title which indicated an unsolicited e-mail indeed.
No valid reference or link to outside resource could give you more confirmation
Claims for some business which absurd and much exaggerate, and you never heard before from legitimete sources.
The language in those kind of letter give you less information and most of them geared to persuade you.
Many of them using excessive CAPITALS and EXCLAMATION marks and using extreme phrases.
Good e-mail business letter always provide you with link to stop receive offering letter from them and the link to unsubscribe you from their database.
A representative of real business opprotunity will like to provide you with their real name, phone number, and valid address.
To find more about determining good online business, read here http://fantasticfree.blogspot.com
About The Author
Mira Marsellia is an Internet marketer and independent representative for Financial Freedom Society Inc and member of Elite Team. Subscribe here and you can get 30 days Free Training to success in internet business.
marcelliac@yahoo.com
|
| How To Start a Profitable Online Business in 5 Easy Steps and For Under $40 by Gabriel Aguinaga
You’ve heard it a million times; “It take
How To Start a Profitable Online Business in 5 Easy Steps and For Under $40
Gabriel Aguinaga
You’ve heard it a million times; “It takes money to make money!” Although this is very true -- I have targeted this article for every one who is looking to start a profitable online business with a $40 average budget.
So you want to start an internet home business
There are five important steps you must follow:
Find a product to sell
Design your sales page
Setup credit card processing on your website
Find a website host and upload your sales pages
Promote your website products
Now the questions remains: How can I follow the above steps with a $40 budget
1 Find a product to sell. Average cost: $30
You can buy resell rights to quality information & software Products for as little as $30. A quick search for the terms “resell rights” on any major search engine will produce plenty of product offers for you to choose from.
Once you have bought the product/resell rights you will be able to sell the product yourself and keep 100% of the profits every time. Another advantage of selling digital products online is that they costs nothing to deliver. Translation: huge profit margins.
2 Design your sales page. Average cost: $0.
That is right, $0. Most, if not all, digital products for which resell rights are available come with a professional ready to take orders website. This means that as soon as you buy resell rights to a product -- not only will you have a product of your own -- but you will also have a professionally designed sales page to start selling your product immediately.
3 Setup credit card processing on your website. Average cost: $0
There are various ways to this; however, since we are trying to keep our expenses to a minimum we are going to use with paypal.
Visit www.paypal.com and open an account. Their website is very well designed and it does an awesome job of guiding you trough the registration process. NOTE: paypal will setup your merchant account at no cost but will deduct 1.9% + $0.30 transaction fee.
4 Find a website host and upload your sales pages. Average starting cost: $13.
Well, you can do this for free but I wouldn’t recommend it. I suggest that you choose www.godaddy.com as they are highly reliable. Note that I am not affiliated with godaddy in any way; I advocate them because I am a customer myself and I have experienced nothing but 100% top service. You can register a “.COM” domain for as little as $8.95 per year and get hosting for only $3.95 a month.
5 Promote your website products.
Now that you have completed steps 1 trough 4 you need to drive traffic to you website. I suggest that you start by advertising on free classified sites, joining free traffic and banner exchange programs, join list builders, use free email safelists and other similar free programs.
Note: Although it is not free -- I suggest that you start a Pay Per Click Campaign at any of the top search engines in order to drive highly targeted visitors to your site/s. Overture, Google Adwords and Findwhat.com are my top picks for these type of marketing.
Final Thought.
There you have it: a fully functional online business in 5 easy steps and for under $40. Always keep in mind that knowledge is money… the more knowledge you have the more profits you will rake in. Always keep learning about internet marketing, stay focused and never quit.
About The Author
Gabriel Aguinaga, "The Resell Rights Guy", is the owner of Guranteedpayouts.com. To learn more about him and his expertise, visit his site at http://www.guaranteedpayouts.com.
|
| 100+ Resources for Your Online Business by Terri Seymour
This weeks article is going to be a list of
100+ Resources for Your Online Business
Terri Seymour
This weeks article is going to be a list of helpful resources for your online business. There are so many facets to this business and so many resources are needed. I hope you find something useful in this column.
***Ezine Publishing and Promotion***
Text Editors
http://www.textpad.com
http://softw.subportal.com/sn/Utilities/Text_Editors_Q-Z/9679.html
AutoResponders
http://www.getresponse.com
http://www.sendfree.com
Ad Swaps
http://www.ezinelocater.com/browse_specs.phpsid=8
http://www.bizpromo.com/ezinetrades.htm
http://www28.brinkster.com/bluesite/swap.htm
http://www.myownezine.com/subscribers/index.shtml
Ezine Announcement Lists
mailto:4All2Promote-subscribe@egroups.com
mailto:Announce_Lists-subscribe@topica.com
mailto:eAnnounce-subscribe@egroups.com
mailto:FindLists-subscribe@topica.com
mailto:List_Announcements-subscribe@topica.com
mailto:listyourgroups-subscribe@yahoogroups.com
mailto:AnnounceYourGroup-subscribe@yahoogroups.com
mailto:Join-My-List-subscribe@yahoogroups.com
Ezine Directories
http://www.list-resources.com
http://www.ezineworld.com/index.php3
http://www.cumuli.com/ezine/
http://amazines.com/
Ezine Content
http://www.ezinetrendz.com/publishers.htm
http://www.ideamarketers.com
http://website101.com/freecontent.html
Misc. Resources
http://personalizedpartyfavor.com/freenocatch.htm
http://ezinexchange.com/index.htmlm=62065191
http://www.myownezine.com/tutorial/index.shtml
***Affiliate Programs***
Affiliate Marketing - Downloads A Guide to Success in Affiliate Marketing
http://www.myownezine.com/ebooks/success1.exe
Affiliate Marketing Success Tips
http://www.myownezine.com/ebooks/successtips.exe
Affiliate Marketing 101 This book comes in pdf, so right click and then click "Save Target"As" to download
http://www.myownezine.com/ebooks/aebk0002.pdf
More resources
http://www.myownezine.com/affiliatesuccess/index.shtml
Programs to Join
http://www.affiliate-programs-guide.com/
http://www.associateprograms.com/index.shtml
http://www.myownezine.com/affiliates/index.shtml
***Writing and Submitting Articles***
Articles on writing articles
mailto:getideas@getresponse.com
mailto:yesarticles@getresponse.com
http://www.ezinehub.com/articles/96.html
Article Sites and Lists
http://www.connectionteam.com
http://www.ezinearticles.com
http://www.ideamarketers.com
http://www.marketing-seek.com
http://www.articlecentral.com/suggest.asp
http://www.articlecity.com/article_submission.shtml
http://www.bestparentingresources.com/Article.html
http://www.boconline.com/sub-art.htm
http://www.businesstoolchest.com/articles/submit.shtml
mailto:publisher_network-subscribe@egroups.com
mailto:article_announce-subscribe@egroups.com
mailto:PublishInYours-subscribe@onelist.com
mailto:Free-Content-subscribe@onelist.com
mailto:ArticlePublisher-subscribe@yahoogroups.com
mailto:PromoteYourArticle-subscribe@yahoogroups.com
mailto:Her-ArticleDepot-subscribe@yahoogroups.com
mailto:articlestream-subscribe@topica.com
***Website Design and Promotion***
Design
http://www.pageresource.com/
http://www.htmlhelp.com/
http://www.webpagesthatsuck.com/
http://php.resourceindex.com/Complete_Scripts/
Promotion
http://www.addme.com/
http://www.apromotionguide.com/
http://ftos.searchking.com
http://dmoz.org/
http://www.ezineuniversity.com/resources/index.html
mailto:linktogether-subscribe@yahoogroups.com
http://www.iwr.com/free/reciprocal.htm
http://www.zensearch.com/submit.shtml
http://www.klickonusa.com/
http://www.cyberpowersearch.com/
http://www.thefreesite.com/amazsubm.htm
***Fr~E Downloads***
http://www.freewarefiles.com/
http://www.downloadalot.com/index2.htm
http://www.freedownloadscenter.com/
***Online Networking***
Discussion Groups
mailto:CommonConnections-subscribe@egroups.com
mailto:Computer_Help_and_Discussion-subscribe@yahoogroups.com
mailto:Ebook_Talk-subscribe@yahoogroups.com
mailto:hbj_chat-subscribe@yahoogroups.com
|
You cannot FAIL at an online business if you are never really IN business in the first place. by Jack Humphrey
You cannot FAIL at an online business if you are never really IN business in the first place.
Jack Humphrey
Statistics used in online sales letter are often abused and misunderstood in many ways. Both from the consumers standpoint and, either purposefully or unknowingly, by product and service providers of all types.
Have you heard the oldest marketing slogan on the web
"98% of online businesses fail to see success."
Since the first time I saw that figure I wondered what organization was responsible for concocting this seemingly scientific "fact."
After starting several businesses and writing articles and books on the art of internet marketing success over 6 years, it is obvious to me that no one has a good grasp of how many people try and then fail to make a business take off on the internet.
First and most importantly, what was the criteria the unknown researcher of this statistical statement used to qualify someone as starting and failing at an online business
I asked the question simply because I know from my own empirical data and years of experience that relatively very few business ventures are begun on the net by people with the experience, motivation, backing, and support it takes to even have a chance of success.
If the author of the statement in question intended to lump in all the unprofessional, untrained, novice, weekend-warrior, wannabe business owners then yes, that statistic is more believable.
If they intended to include in the data anyone who has gotten into network marketing and intended to succeed with the cookie-cutter website provided by that company alone - then YES 98% failure makes more sense.
I mean, how serious can a person be if they are hooked into a business model that promises success with no real work on their part
My biggest problem with the overall statement is that by including the types of people and businesses above, people touting this famous phrase are not being fair to all the REAL business people online who work hard, who immerse themselves deeply in marketing and business training, and who work long hard hours in the beginning to see their businesses succeed.
Real businesses have tax status, Corporate or LLC at least, an accounting and customer service system, a professional online presence, no dancing hamsters or other novice website distractions... and above all, real businesses are professional in all aspects of their presence in the business community.
Stuffing envelopes and filling out surveys for money do not alone constitute a "business." Nor does signing up as an affiliate and promoting other peoples products without having your own brand name, products or at least having a unique presence on the web.
Here is the reason people cannot say they are in business online unless they treat what they do as a real business:
No one who says they are in business online, who does not have simple corporate status to shelter their profits from the massive taxes you have to pay as an individual vs. what youd pay as a corporation or LLC, is not really in business at all.
Even if you are "testing the waters" for the first time in online business, it makes no sense to, on one hand, tell yourself you are going to be a great success, and on the other hand you carry yourself as if you dont really believe you are going to make a thin dime because you dont have any form of a legal business entity set up for yourself.
If someone were dead serious about making a lot of money with their own online business theyd set themselves up first and foremost with all the knowledge, legal documentation, tax benefits, and other business organization steps to handle that success!
Now, considering the above, a poll on the success/failure rate of people who have qualified to call themselves real business owners would come out to a completely different number from 98% failure.
Many now successful people have started with failures. How does that figure into the final tally
As you can see, a real logical look at the age-old statement above, when you place basic standards for qualification of what constitutes a real business, makes the statement very misleading.
People who are very motivated and set themselves up as a real business, train themselves basic to advanced business tactics and concepts, and present their business professionally online and, in some cases offline, are not likely to be satisfied for long with initial failure.
I failed at my first attempts at marketing online and it was precisely when I was doing it part time and looking for shortcuts.
But when finally I got serious and set my business foundation up properly and legally, trained myself as a member of business and marketing forums, at conferences, and through myriad marketing and business courses, I started to succeed in my business almost as soon as I finally set a direction and a plan up for it.
If you were to poll real business owners, youd find a different statistic representing failure and success. Leave out the lazy, the uneducated, the unmotivated, and unethical people from the data, and you will soon get down to a more realistic number.
How does all this concern you
It might give you pause to realize the above. You might not actually be IN business right now when you thought you were! But it should also give you hope that, if you work hard and are motivated, you can turn an idea into success once you start walking the talk.
You cannot FAIL at an online business if you were never really IN business in the first place. Armed with this information, you should start to distinguish what being in business is all about along with what it really takes to succeed at marketing yourself, your products, and/or your services online.
In the end, even if the 98% failure rate were true, your focus should be on that 2% and not on the misleading assertion that succeeding online is hard.
It takes hard work, but success in online business is not "hard" to comprehend. There is a learning curve, but its not rocket science. Learning isnt as much the issue as is motivation and determination.
Whatever the real percentage of failure of online businesses is, and believe me, no one really knows because everyone uses different standards for data on this subject, if they even go that far you can beat the odds by getting dead serious about your success and setting yourself up as a real, bona fide business.
Once you have letterhead with Inc. or LLC. after your company name it is VERY difficult to let yourself fail, believe it!
Copyright 2004 Jack Humphrey
About The Author
Jack Humphrey is a marketing consultant and professional copywriter at http://webfoxmedia.com as well as the author of Power Linking 2: Evolution at http://power-linking-profits.com.
|
Running Your Online Business by Jeremy Gislason
Running Your Online Business
Jeremy Gislason
I had a very nice conversation with one of our members a while ago regarding her business. She has been in business for 11 years with her current company, which is a traditional business started long before the Internet came around.
She has been successful for those 11 years and is still doing very well. She started her online business several months ago with the same products as her traditional business. The problem was her online business was only costing her money and to date she has made no sales, but has spent over $1,500 in advertising and marketing--just for the online side of her business alone.
Here is a news flash. Business is Business! I do not care whether you are on the Internet or in a shopping mall. The same basic principles apply to both businesses.
You have a product
You need to advertise to get customers to buy your product.
You need to support your customers who buy your product from the advertising you did.
You need to build a loyal customer following, so you can maintain a profitable business.
Many people believe that because they are selling online that some of these steps can either be skipped or they need to go overboard in one area or another. Customer service on the Internet is for the most part--non-existent. Companies that tell you they will get back to you in 48 - 72 hours might as well tell you they are closed.
The bottom line regarding selling online, whether you have your own product or you are just going to focus on reselling affiliate programs, you will need to advertise, and you will need to take care of your clients.
There is no magic about online selling. As an example, our members purchased an ISOR membership for a reason and other people will purchase for similar reasons. We work very hard at ISORegister, Inc. to ensure our members and treated fairly. We provide toll-free phone numbers, 7-days a week support, we answer our emails the same day we receive them. These are a few of the things we do that 99% of the online companies do not.
You do not have to get your own toll-free phone number or work 7 days a week. What you do have to realize is that if you are reselling an affiliate program or your own product that you are in business for yourself.
You have a choice as to how you want to run your business. You can sit back and wait for sales to happen or you can go out and make sales happen. Run your home business like you expect to be treated by other businesses. Do not spam people; do not buy a bunch of worthless hits, do not pay someone to get you posted in the top search engines.
Run your new home business just like a real company because it is a real company and you have a real opportunity to be successful or to fail. The only difference between an online business and a traditional business is location and in some cases inventory. Everything else is about the same. You have a product and you want to sell that product to people who want your product.
Think about this...Remember, building a business takes time and patience. If you are promoting affiliate programs do not sit around waiting for someone to find your affiliate page. In addition, too many people think that once they have put up their own website the traffic is just going to pour in. This is not true as anyone with a website knows but it is a reason so many people get frustrated and quit. You need to go out and promote your website or affiliate program and you need to be aggressive in your approach.
There is nothing magical about running your Internet business. This business is run the same as any traditional business and it will succeed or fail depending on what you put into it.
Read any book or bio from anyone who has ever started and run a business and you will see that everyone put a lot of time and energy into their business. Do the same and treat your own business or affiliated businesses like your own and you will do fine.
Copyright 2004 Jeremy Gislason
About The Author
Jeremy Gislason, Vice President of ISORegister, Inc. has over 15 years of offline and online business experience. ISORegister provides business and marketing solutions whether your business is 100% online or you run a traditional offline business such as a retail store, restaurant, or service.
http://www.isoregister.com/9810354341/jusco/isoregister.html
|
Find the Online Business Made For You – 7 Steps to Set You free by Mira Marsellia
Find the Online Business Made For You – 7 Steps to Set You free
Mira Marsellia
Best Tips to Help You Break Out of Searching Frustration
Are you confused by the huge selection of online business at the internet and offering letter in your inbox Do you have online business but don’t give you good result as you expected Let’s avoid being frustrated and stuck in spending more time in long search. If you don’t know exactly what you want to do and where from you start, it’s worthwhile looking the tips hereunder.
1. Learn Directly from Successful Internet Marketer.
Identify people who are succeeding as internet marketer and a “bigdog” in the business. Learn from their website, what they sell, what the do, and what the promotion they campaign for their business. Sign up for their newsletter. Many successful internet marketers would be like to share their tactic and give advice. It’s the same with looking for a job, if you want to get succeed then learn from people who are good at it.
2. Join with Focus Group and Mailing List
You can get much information here about good online business and share with others thought. You can also use your networking here for building your own business. Do not hesitate to learn from others and ask for their advice. Being active is nothing to loose if you want to find the best online business that suitable for you.
3. Change your perspective and attitude
Don’t you think doing business give a lots of fun like playing the game Do you believe doing business online make your mind active and upgrading your knowledge Then you will get paid for something you really enjoy and give you accessibility to financial freedom life. If you think doing business is something that burden, you will lose most of fun in doing that.
4. Persistence is the Main Rule
You must be mentally and financially prepared for your online business to last longer than you expected. Allocated big money at one time is not good idea. You better allocate small amount for your business in consistent way. Many experts says the higher the income from online business you are expecting the longer the online business building can take. Persistence means keep searching, then trying, learning, and evaluating. Online business is not one time job, keep in your mind: the NEVER EVER GIVE UP words. What causes so many people in online business to fail is that they have small amount of mental success quality. They keep in their mind to run the business in a short limited time only. Once they reach the dead line they made, they give up without any business running at all.
5. Expect the Unexpected
Be prepared for the fact that in internet business realm, changing is a must. Day by day new business are created, new method are invented. Keep your mind active and be creative. If you look for strategy and best tactic that always being up-to-date in internet marketing, then join with experts business. Some of them will give good training and tools, marketing library and e-book for free.
6. Go After the Business You Really Want to
If you want to be a supper affiliate internet marketer, then look for that. If you like to be the sky is the limit network marketer, and then get up to it. The important thing you have to stick to reputable company if you don’t have your original own product and service. Don’t mess your website with many different kind of product and service. It won’t do any good since those won’t set you a focus.
7. Get out from your Comfort Zone
Don’t worry from being failed, rejected, refused, and disappointed. When you do your business step by step, you will get expert day by day, and someday you will be able to banish all the obstacles far behind.
About The Author
Mira Marsellia is member of Elite Team International.
Giving you 30 Days FREE Training of Internet Marketing.
Website at: http://www.EliteTeamMarketing.com/37296
More about Elite Team Marketing at Elite Team Center : http://www.eliteteamcenter.com/37296
marcelliac@yahoo.com
|
Setting your Online Business Up for Success! by Charles & Susan Truett
Setting your Online Business Up for Success!
Charles & Susan Truett
"Six Essentials you MUST have in place for your online business"
There is a common misconception that an "online business" requires no investment...that you can make money online without spending any.
When we hear this from people who are desparately trying to build a successful online business it makes us angry!
We believe the misconception is primarily due to all of the hype and false promises that arrive daily in our inboxes. Emails promising us that we can make millions of dollars with no financial output while we sit at home and do nothing. Its insane and its not the truth.
The truth is that you must treat an online business just as you would a business in the conventional world. You must plan on investing time, money and effort to ensure your success. The good news is that your investment in an online business will be MUCH, MUCH less than that of a business in the conventional world.
With an online business, there are essentials that you must have in order for your business to run smoothly and become successful. You can literally run an effective online business for $100-$200 a month. Later in this article, we will show you how you can access many of these essentials in one place for less that $10.00 a month!
But first...
Here are six essentials that you MUST have to run your online business.
1. Your Own Website
This includes a domain name and web hosting for your site. You must have a central place to send your customers, even if you are selling multiple products or services.
2. A Professional Autoresponder
An absolute MUST for any online business. If youre not using an autoresponder, youre losing money! Thats the bottom line. Your autoresponder should have the ability to create subscriptions via email and web form and should be a professional one with no ads! Fr~e autoresponders look unprofessional and they are not reliable.
3. Ad Tracker
This is probably the most underused tool that we know of. Consider this - most people who are NOT making money on the Net have never used an Ad Tracker. Yet, ALL of the people that we know who ARE making money on the Net - use one daily. It makes no sense to spend money and time on advertising if youre not going to be able to determine which ads are producing and which ones are not. An Ad Tracker will solve this problem and save you time and money in the long run.
4. Products or Services
You must have something to sell! This can be a service such as web or graphic design, an mlm/affiliate program or products, tangible or digital. If you dont have a specific product or service in mind, there are thousands of profitable digital products that come with resell rights. This means you can resell them and keep 100% of the profit! 5. You must know HOW and WHERE to advertise to bring targeted prospects to your Website!
You can save yourself a tremendous amount of time, money and frustration by learning the effective advertising methods that are available online. There are countless worthless ones that are simply a waste of time. If youre new online, you wont know this unless you find someone who is successful online and follow their lead. Find a mentor or a membership site that offers step by step Tutorials on online promotion. Make sure that the tutorials are updated frequently to keep up with the changing times of the Internet!
6. Leads
The lifeline of any online business! Just because you have a website and products to sell, that doesnt mean youre going to make money! To make money, you must drive targeted visitors to your website. There are THOUSANDS of companies on the web that sell Leads but if you just pick one out of the blue, its trial and error. Do some research and find a good source for leads. Again, you can achieve this by finding someone who is succcessful and following their lead. Or join a membership site that includes Leads as a part of their package.
We promised wed tell you about a membership site that includes many of these essential items in one place. Have a look at http://www.viralprofits.com With your membership, you get a professional autoresponder, ad tracking, Leads, Digital Products with resell rights, step by step training tutorials AND you can earn money by referring others to the site. The tutorials are updated frequently and NEW products are added each month so that you always have something new to offer your customers!
So there you have it. With these six essentials, youve got the foundation for a successful online business. Without them, its going to be a tough road ahead. Use them as a "checklist" and make sure your online business is armed for success!
About The Author
Charles & Susan Truett are experienced internet marketers who have built a successful online business and are now teaching others how to achieve the same success. For money making ideas and their simple system for success visit: http://www.partnersinsuccess.net
admin@partnersinsuccess.net
|
How To Save BIG In Your Online Business by Willie Crawford
How To Save BIG In Your Online Business
Willie Crawford
When youre first starting an online business, it can be a struggle finding the money to invest in the things that will grow your business most. Only later do you discover things all the gurus know that could have saved you a small fortune. Here are a few things that will help you save on Internet marketing business necessities.
In order to be in business on the Internet you DO need a website. Hosting that website doesnt need to cost you an arm and a leg. Here are two ways to save:
1 Dont register your domain through your web host. Instead go to a discount registrar. Your web host will charge you up to $40 or more per year just to conveniently handle your domain name registration. You can register or renew your domain name yourself for as little as $8 per year. Ive set up a service for my subscribers and clients to do just that at:
http://WillieCrawford.com/domains/
How am I able to offer you such a bargain I have a domain name reseller account at Wild West Domains. For around $100 per year, practically anyone can become a domain name reseller. You are charged a wholesale price for domain name registrations and other services offered on my site above. You decide how much you want to mark up your prices above that. I have practically no markup because I enjoy helping beginners get off to a good start. I know that youll be back for other products and services that I offer - after youre a big success :-
2 Consider getting a web hosting account here:
http://www.profitautomation.com/app/adtrack.aspAdID=119107
I have an account that lets me host up to 50 domains for only $109 per month. That equates to about $2 per domain, per month. The $109 package that I have gives me 4400 meg of disk space and 100 gigabytes of monthly bandwidth to spread among my 50 domains in that account any way that I want to.
The account above is intended for people who want to open their own web-hosting business. Basically, you can get one of these accounts and then charge your online or local customers whatever price you choose. Find 50 local customers and charge them $100 each and youve just turned $109 into $5000. Thats a nice monthly revenue stream and its also in-line with what offline businesses expect to pay.
The above account isnt for everyone. It doesnt come with a lot of free tech support. You have to go through some online tutorials and then youre the tech support. If you need help, you can get it through an online forum or through a trouble ticket system where you pay by the minute. When one of your customers needs help, their trouble tickets go to you. If you pass them along to the parent company, you are billed by the minute.
I use the above account to host many of my own domains. I have numerous very simple sites that are only a few pages. Some are only a one-page sales letter. I save a bundle by paying only $2 per month to host these. When youre paying only $2 per month for hosting you dont need to make a lot of sale for a site to be profitable.
Another necessity is basic Internet access. For that I use my local cable company but I also have a backup dialup connection. That account, which offer decent service cost me less than $10 per month. Because I transfer many 30 meg or larger files back and forth regularly, this account probably isn’t robust enough to be my primary. However, my local cable company does sometimes have outages for various reasons. Thats when I use this dialup account most. I also use it sometimes while Im traveling. You can checkout the company I use at:
http://47928.yourdialupservice.com/
They offer thousands of local access numbers in the U.S. and Canada.
I have not located a comparable resource for outside the U.S. and Canada, but will pass it along when I do.
Another way to save big is to get your own merchant account. When you use Paypal or Clickbank, your initial investment may be less. However you pay much higher processing fees, and your less professional appearance DOES cost you sales. Savvy customers who understand Clickbank and Paypal will recognize that youre not processing enough volume to consider a merchant account worthwhile. They may consider you an amateur that they dont want to risk major purchases with.
Im not saying that you shouldnt use Paypal or Clickbank when you first start out and youre not confident that your product will even sell. I AM saying that "when youre ready to run with the big dogs, you need to look like one of them." Top marketers that I know who are processing tens of thousands, and even hundreds of thousands of dollars per month in credit card transactions use: http://WarriorProcessing.com
Take a look at the site and youll see why its who we use.
As you get your online business rolling, the other thing youll need is traffic. When you first get started, the fastest way to get it is from the pay-per-clicks. I use Google AdWords to drive initial traffic to all of my sites when I need that traffic fast. That allows me to quickly get enough traffic to test and improve my conversion rate. None of the other pay-per-clicks usually deliver the volume of traffic that I want quickly enough.
After I refine things using Google AdWords, I do set up accounts at some of the other pay-per-clicks. I use Google AdWords at first because I place a very high value on my time and I dont want to spend months just getting enough traffic to refine the sales process on a single site.
Unless you have lots of free time, I wouldnt waste time on any other traffic source initially EXCEPT for the one I am using right here. Writing and submitting articles to ezines and article directories has proven the single best source of free traffic for me. It works so well that Ive written over 300 articles on various aspect of Internet marketing. To prove that this works, just enter my name at any search engine. Youll see millions of returns and most of them are simply from my article writing activities.
The other thing that will save you time is studying and practicing copywriting. Minor improvement in your web copy can easily increase your conversion rate by 100 times. Not learning copywriting is practicing false economy for most of us. If only 1 out of every 200 visitors to your site buys and just by changing a headline you can change that to 1 in 20, that shows just how important copywriting is. There have been countless documented cases of people getting improvements this dramatic from minor but important improvement in their web copy.
To learn copywriting, I went through and highly recommend Yanik Silvers Ultimate At-Home Internet Copywriting Workshop. This will be your largest initial expense, but its a necessary one. Words sell, and if youre not willing to learn to use words properly in your marketing, then you probably shouldnt waste time setting up a website.
You can get all of the details on this course at:
http://www.ultimateonlinecopymanual.com
Weve just gone over a number of way that you can dramatically cut the expenses associate with operating your online business. Im willing to bet that Ive just told you things that NO ONE else has told you. They arent all trying to take advantage of you. However, they are hoping that out of ignorance youll spend more on the same items through them. Save that money and plow it back into growing your business.
Copyright 2005 Willie Crawford
About The Author
This article is excerpted from Willie Crawfords Revised, Free 20-lesson Internet Business Success Course. To sign up for the entire course today, simply visit: http://WillieCrawford.com.
|
Are You Running Your Online Business On Half Empty by Mal Keenan
Are You Running Your Online Business On Half Empty
Mal Keenan
The idea of paying $1000 for a marketing package to MOST people would be a nonsense.
After all, think of all the other wonderful things you could buy with $1000.
If I was merely spending $1000 then I would find it difficult myself but that it is not the way I think and it DEFINITELY makes all the difference. When I am buying anything online I always weigh up the odds. The question I ask myself is this: Will I be able to profit from this service, strategy or marketing product within a reasonable amount of time
I have always thought like this, even from my beginnings online....... I would buy into a product or service, join their affiliate program and then put everything into promoting this product/service until the service became free to me and eventually made me a profit.
This my friend is part of the mindset that seperates winners from losers.......
Winners predominant thought is - How much will I make
Losers predominant thought IS - How much will it cost me
Its back to the half full, half empty analogy.
Nothing wrong with showing some caution of course and being prudent but if you find yourself always coming up with excuses for not taking measured risks then maybe you are not cut out for running an online business.
Some would be aghast if they looked at the bills I have built up over the years but they dont see the experience I have gained nor the profits I have made from the very same outgoings. I have profited from at least 90% of the tools I have used.
I make it a point of joining the affiliate program of a purchased product and making a profit. Its like I hate the idea of paying for anything, so I dont.....or at least I dont remain in the red for long.
Also, when buying a product or service, make sure that you are going to use it.
Now that may seem a daft thing to advise but you would be surprised at the nujmber of marketers who buy buy buy and have shelves and desktops full of all sorts of tools and resources that have never been looked at. When asked how such and suchs course worked for them, they unsurprisingly respond that it wasnt worth the money.
You MUST put the tactics and strategies recommended into practice, even if it is a little bit at a time. Sometimes you just need to make a start.
Most marketing services out there are well worth the cost if put to use.
Copyright 2005 Mal Keenan
About The Author
Mal Keenan is publisher and editor of Home Business Tips Newsletter:
http://www.home-business-tips-newsletter.com/
I Profited From The Package Below Before I Had Even Finished Viewing: http://www.workathomebiz.info/trafficsecrets.html
|
Online Business, Where do I start by Tanner Larsson
Online Business, Where do I start
Tanner Larsson
BUSINESS. A big word. A big commitment. A big step.
Very quickly, we can round everything up about staring an online business in four very simple steps. Understand. Prepare. Do it. Sell it. There are no short cuts to working at home, let’s put it this way. If you’re looking for a short cut that you can use to start a work at home business, you may want to ignore this article. But in order to start your own online business, there are tons of things to be done. The best thing is for you to hold on to your day job if you still have one and take all four steps we recommend here and THEN you quit your day job.
Understand
Research the industry. That’s the first thing you should do if you are really serious about starting an online business. Starting the new online business is not difficult at all. In fact, it is relatively easy and needs minimal funding. Do your homework; look at what your competitors are doing. See how successful they are, emulate their good points and avoid their bad ones. Define your services or products by researching on the feasibility of your online business. Remember, working at home is a career, not a part-time job. Even if you’re still under employment, you’ll still need to know everything there is to know about your online business environment and industry. No two ways about it.
Prepare
Next, you need to write your work at home business plan. Even if you don’t have everything right down pat about your new work at home business, you’ll find that the fog of uncertainty will start clearing up when you write your work at home business plan. It’s when you’re sitting there, writing, preparing and planning your online business that the jigsaw puzzle pieces starts floating into place quite effortlessly.
Don’t copy other people’s online business plans. That’s one big mistake you should avoid. If you want your work at home online business to succeed, come up with your own business plan. This is the only way to go. You can use software or programs to help you write your business plan, but you don’t copy other people’s plans. The business plan should include information about potential expenses, income, advertising, promotional campaigns, projection of profit…..etc.
There typically isn’t much in the way of legal paperwork to be done for an online business but before you start working at home, you should check with a lawyer or a friend who has an online business to make sure you’re not flouting any rules.
Do it
I must say that this has to be the most trying steps of all. Getting your online business off the ground. Deciding on and registering the domain name, hosting company, designing the website, setting up the merchant accounts, shopping carts, uploading all the pages and images, checking links….etc. Time consuming but at the end of the day, when everything works out, there is a tremendous level of satisfaction….knowing that doing all that enables you to work at home.
Sell it
Now that the business is all set to receive orders and you’re all geared up about your new work at home business, it’s time to start selling the products and services. Find ways to advertise online and offline, tie-up with partners and affiliates, get others to help you promote your business, use autoresponders, set up your newsletters, write articles, exchange links with other websites, join forums, participate in message boards and groups related to your business….etc. All in the name of selling.
With lots of patience and persistence, starting your online business could be as easy and smooth as you want it to be. Just keep your focus and direction. And remember, nothing happens overnight, so, be patient and persist, and never give up.
Copyright © Tanner Larsson
Http://www.Work-At-Home-Resource-Center.com
About The Author
Tanner Larsson is a veteran entrepreneur and the publisher of the award winning Work At Home Success Newsletter. Subscribe to his newsletter and recieve 4 EXCLUSIVE Bonuses valued at $276.
http://www.work-at-home-resource-center.com
|
How To Find a Worthwhile Online Business by david elbeze
How To Find a Worthwhile Online Business
david elbeze
In order to find the right business, you need to know the difference between a good offer and a bad one, its not as hard as it looks like.
Almost every search we operate on the web begins with a search engine, for most of us Google. usually after the first optimistic shot, we get thousands of results, some of them non relevant, others full of pop-ups and when youre lucky you finally enter an enjoyable site that soon becomes very annoying when you find out that your credit card number is actually of greater importance than your first name.
The Internet as we know it today definitely has the greatest money-making potential power in the world, but lets not forget its also the easiest place to lose your money at, even the money you dont have yet! so you better be very careful when choosing a business opportunity. Ill try to give you 3 of the most important tips when doing that.
The first thing you want to avoid and revoke are scams and frauds, once falling into one of those you will feel so deceived it will probably smash all youre plans and dreams for a better future and by that miss real opportunities to start your online career. its actually very easy to do that, all you have to do when you find a so called "make money online" offer is to type the name of the business/individual in your search engine together with "scam" and "fraud" for example, usually youll find out very fast if youre dealing with a serious business offer or not.
The second thing you want to do when looking for this kind of opportunity is enter forums which topics are related to "online business" and "work at home" for example. talking to real people and getting real responses, theres nothing better than that, if there is something wrong about the system youre investigating, you will usually find out about it this way.
Follow your instincts! if something "smells bad" dont go further, youre probably right about that! dont base your decision on your instincts only either, but sometimes you might find something others didnt see and by that put yourself ahead of them.
So, "where should i start" is the real question isnt it well these opportunities are everywhere around you, many of them will find you if you just let them. the most important thing for you to remember wile looking for the "right" business is: TAKE YOUR TIME! dont get all rushed up! explore, investigate, ask questions and get your answers. only that way youll find what youre looking for.
About The Author
David Elbeze is a C.A certified acupuncturista D.O.M oriental medicine doctor,freelance writer and a succesדful online business owner.
http://www.naturaly.net/work-at-home
dudave@walla.com
|
How To Start A Profitable Online Business by Alvin Tan
How To Start A Profitable Online Business
Alvin Tan
Before you rush out to register a domain name, set up a website and declare that you are in business online, do you know where your revenue come from Can the profit sustain the business and more importantly, giving you, the business owner, the rewards you wanted. In other words, what is the Business Model of your business Is it profitable
You may said, “Why do I need to know my business model I just want to make money.” Then I would ask you “How do you generate revenues What are your costs Who are your customers” Or you may have a great idea that you know everybody will be crazy over it. Then the next step you need to do is to find a suitable business model to start your business.
Basically the business model shows how a business will generate revenue by identifying its product offering, value-added services, revenue sources and target customers. Some business models will fit naturally for a particular type of business. But with creativity and planning, you can add multiple new streams of revenue by combining several different models as part of your overall Internet business strategy. For example, a commonly seen strategy is for a content driven businesses to blend advertising with a subscription model.
Here are some of the successful business models found on Internet.
Affiliate Model
This model allow the merchant website to offer financial incentives for affiliated websites when they provide purchase-point click-through to the merchant.
Example: Amazon.com
Brokerage Model
Brokers bring buyers and sellers together and facilitate transactions in exchange for a fee.
Example: eBay, Amazon.com, ClickBank
Advertising Model
Web advertising model is an extension of the traditional media broadcast model. The website provide content or service like e-mail, chat, forums, newsletters, search results mixed with advertising messages.
Example: Yahoo!, Google, Overture, Hotmail
Merchant Model
Online wholesalers and retailers of goods and services, just like those in the offline world.
Example: Amazon.com, Victorias Secret, Lands End
Direct Sales Model
This model let the product or service creator to reach buyers directly and thereby compress the distribution channel.
Example: Dell Computer
Subscription Model
Users are charged a periodic fee eg. daily, monthly or annual to subscribe to a service or product
Example: America Online
The above models are not exhaustive or definitive. Internet business models continue to evolve. Expect to see new and interesting variations in the future.
About The Author
Copyright © 2005 Alvin Tan
Discover 19 Different, Killer Internet Business Models With Alvin Tan
Check Out The Ultimate Business Model here: http://www.UltimateBusinessModel.com/
|
How To Find HOT Online Business Ideas by Jeff Smith
How To Find HOT Online Business Ideas
Jeff Smith
Would you like to find the key that unlocks the door to a gold-mine of online response, sales and results for your business
It seems obvious that you would be able to see what the experts do differently when locating market opportunities, finding out what people want and quickly turning that into an online business generating truckloads of cash.
The reality is YOU CANT!
While the secret is massive in its impact, it is so subtle - so subtle that you are sure to miss it if you dont know what to look for.
Heres the secret and a formula for using it right this minute!
What is DESIRE
Now stay with me for just a minute.
Think about the last time you bought a magazine Why did you buy it Was it to look better, fee better, make money, save money, make your house look better, take a step toward achieving a dream in your life
How about the last time you purchased an ebook about marketing It wasnt the desire to learn more about marketing that led to open your wallet, it was the DESIRE to discover something unique, something new that would RESULT in more more money in your pocket resulting in you being able to finally quit you job.
OK, thats more like it. Its all about the end result you want to get - not about the steps, processes, formula or information to get you there.
Information is a tool - a method of achieving an end.
Its up to you to determine what that END result is and continue to help your market achieve that end, without fail.
Now, lets look at how this can help you achieve YOUR goals...
A NEW Way Of Researching Your Market
You will hear from many online marketing experts that the important part of researching your market is WHERE you look.
Nice try - but thats NOT the whole story.
The real secret is How you research your market.
For instance, take a look at the headlines over at one of my sites:
http://www.infoproductcreator.com
Now, Ive tested over 20 headlines on this page before finding this one that coverts at least 3X better than earlier versions.
The market for this product is aspiring online entrepreneurs, writers, consultants and speakers who are already considering writing infoproducts to achieve more freedom, control and security in their lives.
So why does this page work
First, this market is time constrained. They are struggling as much with lack of time freedom as they are with lack of financial freedom. Many of them have lost control in their lives, are too dependent on one income stream and WANT to quickly solve this problem.
Second, this market feels they have something to share and WANT to know how to do that - they WANT the prestige and "fame" that comes from releasing their own ebook or book.
Try reading the headline both main heading and sub-heading.
Can you now see the main emotional "cues" that lead to the market triggers I outline above.
Another Example
Lets try another market entirely!
Head over to:
Sit, Stay, Fetch right here:
http://hop.clickbank.net/ideaguide/sitstay
What do you think is the biggest reason dog owners end up paying for obedience training
The answer is in the headline. What dog owners WANT is a way to stop behaviour problems in their dogs. Why Embarassment, fear of someone getting hurt, pain of having to consider giving up their beloved pet - all lead to a RABID desire for dog training.
Bottom Line - Think DESIRE
Will you do this for me
Spend the next week looking at everything in terms of underlying desire.
When you read the newspaper, speak with a collegue, watch TV, go to a movie, speak with your spouse or your kids, read websites, review ads, etc... think about the underlying desire. Why does that communication exist as it does.
Carry a journal and quickly write down each event with its corresponding, underlying desire.
IF you follow this exercise, youll not only be amazed at what you come up with for "normal" daily communication, you will have started down the path of thinking like the highest achieving business people of all time. Not bad for a weeks effort
About The Author
Jeff Smith is dedicated to helping you turn your knowledge into highly desirable, hot selling information-based products eBooks, booklets, seminars, courses, etc... Through his highly acclaimed site: http://www.highertrustmarketing.com you will find exactly what it takes to create and market high-profit infoproducts.
jeff@infoproductcreator.com
|
Forums... What They Are And WHY Theyre Essential For Anyone Considering Starting An Online Business by Cory Threlfall
Forums... What They Are And WHY Theyre Essential For Anyone Considering Starting An Online Business
Cory Threlfall
Well... first off, lets define exactly what a Forum is so that youll be able to relate to what Im about to explain within this article.
The simple definition of a Forum is... its a online community with a open discussion that allows you to Post questions or queries related to a specific topic.
You can find Forums online related to any topic under the sun, so it doesnt matter what the question is that you might have because theres a Forum out there with hundreds, if not, thousands of members ready and willing to give you helpful Tips and Advice to the questions you have.
I cant stress this enough, especially if youre New to Internet and Internet marketing.
Now, for the last segment of this article on want to focus on WHY forums are essential for Anyone who is considering starting an online business.
Well, the main reason is this... Forums are a great way to research your market you are considering developing a product or service for.
Why, you ask
Simply because this is where people go to post there questions about a certain problem theyre dealing with and the Rule Of Thumb is... when creating a product or service no matter what kind of product or service it is make sure it solves a Problem.
This is the KEY to the success of your product or service.
Seriously, take a look at all the Posts from the members and see which ones share common threads.
If you see alot of common treads, that means theres potential for a product to be developed.
By doing this simple task it will save you Time and more importantly... Money, because who would spend the Time and Money developing a product or service if there was no demand for it. Right
You see how this works.
It Pays to do a little research.
And Research is the KEY ingredient for a successful product or service and Forums are simply a great place to get started, especially for anyone considering starting an online business.
Now, with that said, all you need to do know is figure out what you would Enjoy doing as a online business and start a business plan from there.
Go to your favorate search engine and search out a few forums within the area of business your interests lie and become a member.
A great forum I recommend to get started at and be apart of is... The Warriors Forum. http://compactURL.com/zrgt
Here youll find some of the greatest minds on the Net to help you on your way with ANY business you might be considering.
You can also go to the all famous Google and join the Googe Groups community at http://groups-beta.google.com/ and find almost any topic you might be looking for.
I truly hope this article opened up your mind to the endless possibilities that await you, no matter what business your considering. We all need answers and Forums are simply the best place to get them answered.
cCopyright 2005 by Cory Threlfall
About The Author
Cory Threlfall is the Editor and Publisher of a Internet marketing newsletter called the Internet Wonders eZine.
http://www.internetwondersezine.com ; He also recommends
Russell Brunsons Forum Fortunes software that allows you to Surf and Post to multiple forums all from one browser.
http://www.internetwondersezine.com/forum_fortunes.html
cory@internetwondersezine.com
|
Online Business Brain Dump! by Richard Grady
Online Business Brain Dump!
Richard Grady
This week I have several points that I want to mention and because of the fact that they are not directly linked other than being related to running an Internet business, this newsletter is going to be a bit of a brain dump. Bear with me..... :-
Ok, first things first. I think it is fair to say that the main reason that the majority of people are not successful with their online or offline business is because they fail to take action.
Taking action is THE most important thing you can do to get your business off the ground and to continue to grow it. You can buy all the eBooks/videos and other info-products you like but if you dont take note of what they tell you do to AND actually DO IT, then you will fail.
I get a lot of emails from people that tell me they have purchased every single eBook there is about Internet marketing but they are still no closer to finding the secret and starting their own business. Truth is that there is no secret and the reason that so many eBooks and other products repeat the same thing over and over again is because this is what works. You dont need to be searching for the latest best thing because the vast majority of the old best things still work and this is what you should be doing.
If you are not prepared to take action, then stop buying products - save your money! Info-products will only help you if you actually do what they recommend.
Of course, there are also plenty of places that you can learn completely free of charge!
One example is my forum: http://www.traderonlineforum.com There are over 20,000 posts on the forum and it really is a goldmine of information. In fact, I am sure I could create several saleable eBooks from the content of the forum alone. Dont ignore it - it is a valuable resource.
Ok, the next thing I want to cover relates to traffic. I was doing a bit of checking on some of my competitors this week and I noticed something which may well apply to a lot of online businesses. I noticed that several of my competitors appear to rely solely on paid advertising to drive traffic to their websites. Now this is fine when you first launch a site and it is usually the quickest way to build up a few visitors but as a long-term solution, it is not ideal.
I am not saying that you shouldnt use paid advertising but it should only be a part of your overall traffic generation strategy. The cost of advertising for example pay per click etc online has increased considerably over the past few years and this will continue as the Internet gets more and more competitive. Therefore, all webmasters should be using other methods to bring traffic to their sites.
A few options all of which I use myself and have done for several years include optimizing your website so that you gain free search engine listings, writing articles that are published on other sites and that have your link at the bottom, exchanging links with websites that have relevant content to your own, using an affiliate program to get other people to send you traffic and arranging joint ventures with other website owners.
Some of these options will take many months before they are generating any worthwhile traffic but once they are, the traffic is regular, relevant and free. Any good business person always has the long-term in mind....
And while I am on the subject of longer-term planning heres another point that I have mentioned before but I think is worth bringing up again. As with so many things, it is important not to put all your eggs in one basket with your online business. By this I mean, dont rely on one single website to generate all of your income.....
A couple of weeks ago I was talking to a website owner that I have known for some time. He has one website which generates his entire income and it has brought in a very good income for two or three years now. However, over the past six months or so he has noticed a dramatic drop in sales. Of course he is doing everything he can to turn this situation around and I am sure he will succeed but it has been a worrying time for him.
Now imagine if instead of having one website that generated 100% of his income, he had ten websites that each generated 10% of his total income. Even if two of the sites stopped earning altogether he would still be bringing in 80% of his original income.
Spread the risk - dont rely on one business website - build ten or even more!
Think about this for a moment:
If you can build one small website that generates an income of $300 a month which is actually not that hard, then why cant you build ten small websites each making $300 a month And if you can build ten, why not twenty.....
Copyright 2005 Richard Grady
About The Author
Richard Grady has been helping ordinary people earn online since 1998. He writes a free newsletter which is published every two weeks. To subscribe and claim your free gifts, visit: http://www.thetraderonline.com/newsletter.html
|
Is Your Company Name Killing Your Online Business by John Buchanan
Is Your Company Name Killing Your Online Business
John Buchanan
Ahhh... your company name.
Your identity. What separates you from everyone else.
I would be willing to bet that you spent a good deal of time coming up with the perfect name for your company. Am I right
Something catchy, easy to remember, and unique. How am I doing so far
What if I were to tell you that your company name is possibly the single biggest hindrance to your businesss success online.
Unfortunately, for many companies it is.
Choosing a name for your business online is much different than choosing a name for a brick and mortar business.
You see, in the real world, a business with a catchy, easy to remember name will get traffic simply from people driving by on the street or walking by in a shopping center even if they have never heard of you before.
Unfortunately, this is not how things work online. Online, there is no drive-by traffic, no people walking in to your business because they were next door shopping.
Online, you must be found among a pool of tens of thousands of other businesses.
Online, people dont casually browse with friends to pass the time.
Online, people search... and unless your na
|
Start doing online business using B2B Portals in Six Steps by Nowshade Kabir
Start doing online business using B2B Portals in Six Steps
Nowshade Kabir
I registered with a B2B site but what’s next
This is a question many first time users of B2B marketplaces ask themselves. A few expect that the registration itself will bring them a number of new customers. In some cases this might by true! Especially, if you are a seller of some much coveted items. But for rest of us, things are a little trickier! A large B2B marketplace has a lot of suppliers of similar products, who are vying for the attention of potential customers. To establish your company as a favored one among them is not an easy task! However, a little planning and thorough follow up of some basic guidelines improve your chance of getting noticed by buyers significantly.
Below, I outlined some of the basic steps that you should take once you seriously decide to market your products using B2B marketplaces.
1 Write a nice profile
When a prospective client sees your trade lead ad or your product on the marketplace and feels interested, the first thing he does is - checks your company profile out. That’s where the buyer gets his initial information about your company. If you have a virtually blank profile with a very little information on your company, doubtful that the potential client will even bother to make a request for quote. That’s why you should spend a little time on writing a nice company profile. Here are some aspects that you should emphasize on while writing your company profile.
Start your profile with something noteworthy about your company. This could be the distinct quality that sets your business apart from your competition.
Describe your present customer base, target market and any new products or projects that you are planning to come up with.
Write a bit about your company history. When the company was incorporated What is the business form
If you have something to boast about, do it! If you feel that your sales figures are impressive, why not mention them.
Be brief! The profile should not be more than five paragraphs. You don’t want your buyers to get bored!
2 Include your logo on your Storefront page
If you would like to separate your company from many other similar vendors, you have to think seriously about creating a brand for your company. Brand is the distinctive pattern of your business operation. It portrays the nature of your service or product, your uniqueness in comparison to others etc. A nice looking logo is a key to branding your company. Customers will remember your company name better if you have a great logo to go with.
3 Add products to your storefront
It is important to have your main products, products that are your primary sale generators, added to your storefront. Products with nice picture and well descriptions capture buyers attention more than any thing else. After all the reason that the buyers are on your page is to look for the products that they need.
New Great Storefront Services
Whether you are a small enterprise, which sells goods and services locally, or you are a medium to large company with global reach, Rusbiz is planning to introduce great storefront services with complete corporate site to match your every business need. Features include:
Basic
Single page storefront
10 products in E-catalog
Sales through e-marketplace
RFQ and Quotation
Negotiations
Internal Messaging Service
Many other features
Available now and its free!
Enterprise
10 different templates to build multiple-page storefront
100 products in E-catalog
Sales through e-marketplace
RFQ and Quotation
Negotiations
Purchase Orders
Invoices
Tax Calculation
Shipment tracking
Internal Messaging Service
Merchant Account
Many other features
Coming soon!
Corporate
10 different templates to build multiple-page storefront
1000 products in E-catalog
Sales through e-marketplace
RFQ and Quotation
Negotiation
Purchase Orders
Invoices
Tax Calculation
Shipment tracking
Internal Messaging Service
Merchant Account
Many other features
Coming soon!
4 Make nice pictures of your products
Nothing can turn off a prospective buyer than a hazy or blur picture of the product that he intends to buy from you. If your competitor’s product with exactly same features has nicer picture, guess who has a better chance to get the business Spend some money and take professional pictures of your products. Make sure that you followed all the instructions of the Portal before uploading the pictures.
5 Post your products for sale on the marketplace
Product visibility is the name of the game! Don’t confine yourself just by adding products to E-catalog and your Storefront. Post products for sale on the E-marketplace.
There are numbers of great advantages of posting products on E-marketplaces:
Frequent browsers of marketplace can see your products
Buyers can compare your products with others on marketplace
Buyers can take an immediate buying decision and make an instant Purchase Order.
6 Post trade leads
For many not-so-savvy users of B2B sites its a bit complicated to make buys and sales through marketplaces. They prefer to get trade leads from the site and make contacts with buyers or sellers by fax, phone or just emails. Posting trade leads is a great marketing method to tap new territories. Don’t be disappointed if you do not get immediate feedbacks. Repeat trade leads at least once in a month. Since normally a portal constantly acquires new members, in order to expose the leads to bigger audience, it is worthwhile to post trade leads frequently.
About The Author
Nowshade Kabir, Ph.D., is the founder, primary developer and present CEO, of Rusbiz.com, a global business to business e-commerce portal with feature like storefronts, aggregated catalog, e-marketplace, trade leads, internal messaging system supply chain solutions, etc. With a doctorate in Information Technology, Dr. Kabir has worked an advisor to government projects and has over 12 years experience in International Trade. An author of many B2B and business related articles; he publishes a bi-weekly E-zine for online business community. You can subscribe to his newsletter free of charge from http://www.rusbiz.com.
nowshade@rusbiz.com
|
Affiliate Programs... A Not THAT Easy Start To Your Own Online Business by Elena Fawkner
Affiliate Programs... A Not THAT Easy Start To Your Own Online Business
Elena Fawkner
"Where is all the help Im supposed to get. I have been buying ezine and classified ad builders and signing up for Echecks and Virtual credit cards. In the meantime I have no business and no ads set up. When does all this happen Lets go here. I spent all day on this. Im running out of time."
I kid you not, this is the sum total of an actual email that hit my inbox this week. Not only did I not know this person from Adam, this was the first and only email I had ever received from her and to this day, I have no idea what shes talking about. Presumably, she signed up for one of the affiliate programs I promote from my site and was asking, in her own inimitable style, for my help. Although I am always ready and willing to help anyone I can, this is most definitely NOT the way to go about asking for it. Needless to say, I let her know what I thought of her approach in NO uncertain terms.
The attitude displayed in this persons email to me and she is by no means an isolated example exemplifies why so many people fail to make a success of their online businesses. Leaving aside the utter rudeness of the approach, notice the impatience, the expectation to be up and running in a day, the HURRY, the apparent belief that real world principles such as courtesy and good manners dont apply online they do. Think this person is going to last the distance What kinds of tactics do you think she is capable of resorting to in pursuit of the almighty dollar
So, lets take a realistic look at affiliate programs, what they can and cant do for your business and how to maximize your chances of creating a successful, long-term business with them.
WHAT IS AN AFFILIATE PROGRAM
An affiliate program also known as a reseller, associate, referral or partnership program is essentially a revenue-sharing arrangement whereby you, the affiliate, receive payment from the owner of a product or service that you promote on their behalf.
Affiliate programs are an excellent way for the new internet entrepreneur to start an online business.
TYPES OF AFFILIATE PROGRAMS
There are various types of affiliate programs.
The most simple involves you, the affiliate, placing a banner ad, graphic or text link at your site which is linked to the site of the business you are promoting. This link is coded with your unique affiliate ID so that the site visitor is recorded at the target site as having originated from your site, thereby allowing you to be credited with the sale.
Payment is generally a fixed percentage of the sale value commission or "pay per click", where the affiliate is paid a certain amount for every time a site visitor clicks on the link at the affiliates site, whether or not a sale is made.
The more sophisticated affiliate programs are multi-tier and allow the affiliate to earn commissions not only on the traffic they directly refer to the target site but also a proportion of sales generated by their sub-affiliates.
BENEFITS OF AFFILIATE PROGRAMS
The greatest benefit of affiliate programs is that when you are just starting out in your own online business you dont have to worry about creating your own product or service. You just promote someone elses and get a share of the revenue pie for your efforts.
You also dont have to concern yourself with warehousing, transport or logistics headaches. All of this is handled by the business whose products/services you are promoting. All you need concentrate on is driving traffic to that businesss website. This means that a high proportion of your revenue is profit.
The owner of the product/service is also responsible for collecting payment, customer service and the myriad other details that come up on a day to day basis in running the business.
DISADVANTAGES OF AFFILIATE PROGRAMS
The main and obvious disadvantage of affiliate programs is that it is the owner of the product/service who earns the lions share of the profit on the sale.
Youre working on commission. You will NEVER earn by way of affiliate program commissions as much as you can earn by way of profits from producing and selling your own product/service.
As a result, affiliate programs represent a high opportunity cost when you consider what you could earn if you instead channeled the time and energy you spend on promoting affiliate programs into creating and promoting your own product/service.
For this reason, it does not make sound business sense to rely solely on affiliate program income for the longer term growth of your business.
Instead, think of them as a way of dipping your toe in the water when youre first getting started, and a nice little sideline once youve created your own product/service. Do NOT build your business around affiliate programs with the intention this will always be the backbone of your business. Youll be stunting your own growth if you do.
CHOOSING THE RIGHT AFFILIATE PROGRAMS FOR YOUR BUSINESS
So, keeping in mind what affiliate programs can and cant do for your business, lets turn to what you should look for when choosing an affiliate program or programs to promote in your business.
=> Synergistic Products/Services
First off, and this is a cardinal rule, only promote those programs which will allow you to create synergies with your site. This means selecting programs that naturally complement the subject matter of your site and that will therefore be of interest and relevance to your site visitors. This will ensure your prospects ie your site visitors are pre-qualified which will result in a relatively higher conversion ratio the ratio of visitors to purchases than would be the case if your traffic is untargeted which will be the case if you promote unrelated products and services from your site.
=> Quality In All Things
Keeping the need for synergy uppermost in mind, look for quality programs first and foremost. The last thing you want to waste your time, money and reputation on is a shoddy product or service. There are just too many quality programs out there to settle for anything less.
=< Stability of Company
Look for a company thats been around for a while and thats reputable and stable both financially and in its management. Any reputable company will have full contact details readily available so do your research.
=> References
Look for testimonials and references from other affiliates. If the company youre interested is not forthcoming when it comes to putting you in touch with other affiliates, move on.
=> Affiliate Agreement
Look for a professional, considered and detailed affiliate agreement contract. This shows that the company is serious about its business.
Watch out for exclusivity clauses and other restraints. Some affiliate agreements will require that you not promote competing businesses products and services. This is not to say you should avoid such agreements. As a general rule, it is your interests not to promote competing programs anyway. Just be aware of what the agreement says on the subject to avoid getting yourself into hot water.
Look also for an agreement that treats spammers harshly. This protects not only the company but other affiliates as well. The last thing you or any other reputable affiliate needs is to have your reputation and the reputation of the product/service you are promoting besmirched by these sorts of tactics.
=> High Commissions
Promoting someone elses affiliate program necessarily requires that you divert traffic away from your site and towards someone elses. Make sure youre properly compensated with a high commission structure. And be sure to set up your link so that when the visitor cl
|
Promotional Tools That Work For Online Businesses! by Dawnell Harrison
Promotional Tools That Work For Online Businesses!
Dawnell Harrison
Promotion... also known as selling. Not an easy task in todays market, but with the right tools you can succeed. What I know is what I have learned in promoting a.k.a. selling my web site, spiritwhole.com, and trust me, I could write volumes by now. But, to make it short and sweet, here are some tips that you can use to get your business purring like a kitten that actually work:
Your friends and family. Yes, they love you, and most of them are more than happy to help you out. What I did was design a killer flyer and asked them to distribute them to their co-workers and the like. Now thats cheap labor.
I wrote a few articles that interested me and tied them in with my business then, approached various sites that I thought would be genuinely interested. Most of them that I approached were interested and, guess what, people are reading my articles with my business name tagged at the end.
Donate a percentage of your profits to a good cause that interests you. This generates tons of interest in your business by word of mouth and by association with the company that you are donating to. And hey, youll have better karma too.
Send small inserts with your bill payments. Yes, with your bills. Traffic to my site doubled after I began doing this. The people that you pay money to are opening the envelope and depositing the checks that you sent to them. Why not add a small insert with your payment....they promote like crazy with inserts when they send you the bill. Youre just returning the favor.
About The Author
UW Graduate, 1989, BA Bus. Admin.
Owner, www.spiritwhole.com
Animal Lover
Published Poet
info@thespiritwhole.com
|
How We Created a Thriving Online Business by Scott Rauvers
How We Created a Thriving Online Business
Scott Rauvers
Six months ago, as our first job experience after graduating from college, my best friend and I started an online music store. That made us immediately stand out from the crowd. We havent started advertising yet, online or elsewhere. We had no prior business experience, programming knowledge, or any idea of how the music industry works. Weve made almost every mistake possible. And success has never seemed so easy. Why We merely applied the essential business principle which seems to be lacking in both the music and Internet communities, and that made us immediately stand out from the crowd.
Having a brand-new business pay both its bills and ours from the very first week was rewarding, but the qualitative benefits are much greater. One of our customers keeps buying records from us over $150 worth so far even though she still doesnt have a record player. Bands we dont release ask if they can put our name and logo on their new CDs. A customer of our monthly music subscription service spontaneously started sending us copies of rare music from his collection each month. Every day our inbox is filled with messages which tell us that MeteorCity our company is the greatest thing since air travel. Each week a different customer calls or writes us asking if we would like to stay at his or her home. Our customers asked us to release a CD, and now that its one week from coming out we continuous get calls from magazines and stores telling us that our customers want them to review and carry it. And, as you can imagine from all this, over sixty percent of our customers order from us again--at least once a month.
How did this happen Its so simple its amazing. Customer service. We try to respond to each customer individually, and when we get too many orders to do that, we still let them know that theyre important--such as by dropping e-mails to let them know that we will answer their questions as soon as possible. We learned how to program, coordinate with distributors, and produce CDs on our own as we went along; but customer service we wielded as our most essential tool from day one.
I wish this was as obvious as it sounds. If it was, our jobs would be much easier. But treating customers well is definitely not a universal maxim these days. I have experienced this on the Internet by ordering from our competitors; almost invariably, they ignore our questions, botch our orders and fail to follow our requests. In the music industry, its even worse. Stores, labels and distributors seem to try to make it as hard to order from them as possible. In some cases weve simply abandoned going through the official outlets and bought CDs from well-known bands directly through their managers. In other cases, we have to pay large fees for money orders to enable us to purchase sought-after imports. Not surprisingly, our customers are thrilled when they can later get the same CDs from us by just punching in a credit card number. We deal with the ineptitude of the outside world so our customers dont have to.
Perhaps the most amazing thing weve learned, fresh out of college and with no training in any of the areas were succeeding in, is that the executives we talk to over the phone dont know what theyre doing, either. The only difference is that were more polite.
Our online business has a long ways to go. We have a lot more ideas than money to pay for them all. But tonight, having just received a letter from a girl who was out drinking with friends and then went home to write a long letter to her favorite music store, Im completely confident that our customers will stick by us and tell their friends about us as we continue to learn.
The Internet connects everyone whos on it, and makes them all equals. Weve heard this a thousand times, because this phrase has become part of our pop culture. So why do so many businesses persist on designing their pages and treating their customers as if the customers are merely inessential observers in the whole online experience The Web is interactive. If you keep this in mind, and interact with your customers in a helpful and friendly way, your small business on the Internet can easily surpass the larger organizations which still havent grasped this essential Internet principle.
You can view some of the tools used to make a successfull online business at: http://www.merchantbusinesstools.com/#label1
About The Author
Scott has been a webmaster since 1996 and has created a number of business and recreational webpages. More free information on how a successfull online business is created can be found at: http://www.merchantbusinesstools.com/#label1
|
Marketing Your Online Business On A Budget by Kathy Joyce
Marketing Your Online Business On A Budget
Kathy Joyce
Do you have a great online business but few customers,and a very limited budget to work with
Just uploading your site onto the internet is not enough, even submitting to the main search engines and directories takes time. Often it may take months for a website to get listed.
You dont have to spend a fortune on marketing your site, the best methods are often very inexpensive or free.
1,Pay Per click search engines
Pay per click search engines work by bidding for keywords. This is an immediate way to get your site listed.
They work by bidding for specific targetted keywords related to your site.
You pay only for hits to your site and bidding can start as low as $0.1 depending on the popularity of the keyword.
For example if you sell blue widgets then "widgets" is to vague. "blue widgets" will get visitors who specifically want to buy blue widgets!!
"Widgets would probably be more expensive as it has a more general audience but "Blue widgets" is more targeted to a particular audience and would most probably be cheaper.
Here are a couple of well known ones, http://www.overture.com and http://www.go-click.com
2,Submit ezine articles
Submitting ezine articles is free and often one of the best ways of getting visitors to your site. Write an article about a subject that relates to your site giving useful information, but dont use it as an advert for your site or it probably wont be accepted. You can however advertise your website in a resource box at the end of your article.
Articles should be of a 65 character line length. Editpad lite is a free download enabling you to set character line lengths on your file. http://www.editpro.com/editpadlite.html Saves a lot of work in counting characters!! Another useful free programe is http://www.nch.com/.au/typecharge it is designed to count characters and words in any document.
Submit your articles with online article directories at http://www.ezine-writer.com/article-lists.html ,http://www.ezinewriter.com/top10.html ,http://www.ideamarketers.com and http://www.articlecity.com
If your articles are of value with good content they will soon be circulated amongst many other websites providing you with links back to your site. Search engines love sites with lots of links so it will increase your websites popularity.
In time you will find that traffic to your site has dramatically increased. This will be targetted traffic from visitors having read your articles.
Success doesnt happen overnight and takes hard work and perserverance but if you write a couple of articles a week you will soon find an increase in visitors to your site.
3,Write your own ezine
Start your own ezine and publish it regularly. This is a good way of informing your visitors of any news and updates on your website. Have an opt in form on in a prominate place on your site so that people can subscribe to it.
The ezine should also have an unsubscribe option as well. Any visitors who do unsubscribe should be deleted from your database immediately.
You can install some free cgi scripting that enables visitors to subscribe and unsubscribe to your newsletter or ezine. Go to http://www.siteinteractive.com/subscribe/index2.html There are tutorials as well to help you install the script.
A good idea is to have a pop under box for visitors to subscribe. This will appear after they have closed your site. I personally find pop up boxes annoying, but with a pop under box the visitor has already left your site anyway.
You can get the cgi script for a pop under box at http://www.clickforcontent.com/pop_under_script.htm
If you need articles to put in your ezine there are many sites that have databases of free articles that you can use. Try http://www.freezineweb.com and http://www.ezinearticles.com
These are just some of the methods that you can use to get traffic to your site.
There are also many offline ways as well including just talking to people you meet!!
You could design and print out some flyers to advertise your business and place them in cafes, libraries, supermarket customer advertising boards, and even place some on car windscreens in car parks that you are passing through. I have often gone back to my car after a shopping trip and found a flyer on my car advertising a business or local event!!
Design and print out business cards. You can get some nice quality paper for printing these out on to make them look proffessional. Hand these to everyone you meet and leave one with a bill whenever you eat in a restaurant.
How about designing a car sticker and place it on the rear windscreen of your car.
Placing an ad in your local paper is a good idea and reasonably inexpensive.
Always make sure that you carry some cards and flyers whenever you leave the house you never know when an opportunity will occur!!
About The Author
Kathy Joyce owns her own mlm home based business. http://www.healthandbeautytowealth.co.uk. For more advice and resources on starting a home based business visit http://www.healthandbeautytowealth.co.uk/startahomebiz.html.
healthytowealth@aol.com
|
Residual Income: An Interesting Theme Of Your Online Business by Radhika Venkata
Residual Income: An Interesting Theme Of Your Online Business
Radhika Venkata
Residual income is when you do the work one time and get paid forever.
It is passive, recurring income that comes to you every month.
Think about this-If you work on hourly basis for 2 hours and get paid of say... $100.You dont get any backend income on your 2 hours hard work.
If you work the same 2 hours on some of the projects that are around or your own, you will be paid continuously month after month.So if you get paid $20 every month , your profits will be $240 per year.
This means multiple payments of $20 every month will be always profitable than one time payment of $100. This is the charm of the residual income programs.
Every online business person needs to follow this principle to start earning residual incomes.
Here are a few of the ways you could be earning residual profits in your business:
***Membership site-If you have your own membership site, you will be paid every month by your members. No need to sell again and again to them.
***Affiliate Programs-There are hundreds of affiliate programs on the net.Choose wisely before expecting your reasonable residual income. Here is a free course on How to increase affiliate commission: http://www.123affiliatemarketing.com/
Your affiliate product should offer you atleast 30% of the product prize.If your affiliate product is good and with your effort, certainly you will be profited by the affiliate programs.
Most of the people join in every affiliate program and advertise for few days and quit and join in another program.This will be pure waste of time. So try to concentrate on few selected programs.
***eBooks- Yep...Another way of getting residual income. Whether free ebooks or ebooks with resale rights or ebooks for their personal use, once they go with your name and web site links means, they will send you constant traffic to your web site.
After keeping links, always check them whether working are not.
***Sell a product and offer upgrades for a minimum fee:This is another way of getting residual income. If your product needs to be upgrade, you can do that at specific intervals with minimum fee.
At these situations, your initial product prize should be reasonable.Otherwise nobody will buy a high prized product that needs to pay for upgrades too.
***Certain businesses:Offering merchant accounts like Clickbank.com people at one time low fee of $49 and getting a share of future sales is great way of getting residual income.
I am not telling everybody should follow the Clickbank and offering merchant accounts to business people. But there are certain businesses that produce residual income to you all the coming years.Some of the top class consultants and copywriters do the work with minimum fee and a share in the profits.
Conclusion:These are only few ideas on getting residual income.You can think of your own way of getting it on your specific product.
No matter whether you started your online business few months back or today...Always try to get something from it in the coming years.
About The Author
Radhika Venkata - Subscribe to EbookBiz Magazine which is completely focused on ebook business and Internet Marketing. Receive FREE Ebooks with Resale rights every month!
http://www.ebooks-world.com/freetosell.shtml
Webmaster Resources: List Your product, ezine or web site free! http://www.webmasters-central.com/
|
The 10 Success Basics For Your Online Business by Sopan Greene
The 10 Success Basics For Your Online Business
Sopan Greene
Its always a good time to review whats been working or not working for you in your marketing efforts. Take the time to be honest with yourself about whether or not youre moving forward.
There is no such thing as failure. You have to take action to do what people call "failing." If you take action youll learn something. If you apply what you learn then you didnt fail and you learned a way to not get where you want to go. You learned something you know to not do again.
What have your actions taught you Whats moving you forward and whats holding you back
There are different ways to build a profitable online business, but a few rules apply to everyone. No matter how youre working on your business always remember the basics:
1. The bigger your own personal opt-in e-mail list is, the more money youll make. The gurus say the magic number is 10,000 subscribers. I began seeing results after I passed 3,000. Nothing is more important than building your list. All of your efforts should be directed towards building your list.
2. If you sell your own product youll make a lot more money a lot faster.
3. The more you believe in what youre selling and how it will help others, the more money youll make.
4. If youre in it just for the money, youll have a hard time. Its no different than someone who works a commission sales job trying to sell a product they dont care about.
5. A business is not a get rich overnight proposition. The longer you stay in the game the more successful youll become. Business online or offline is business. Its a marathon race, not a sprint.
6. Dont re-invent the wheel. Find the biggest online successes and copy what theyre doing. Change what you need to in order to make it fit what youre selling, but market exactly like the pros if you want to get their results.
7. Know why youre doing this. If you dont have a big reason why youre doing this youll quit when you start to have a hard time. The most successful network marketing leader Ive known once told me he would literally jump out a window if he had to work in an office behind a desk all day. Knowing how bad he didnt want to do that led him to doing whatever it took in his business to succeed. He now makes over $10,000 a month in residuals from work he stopped doing 4 years ago with a network marketing company.
8. Test, test, and test again. What do I mean When you run an ad track it to see if its working. Ads with one word changed in the headline have doubled responses. Try running your ad in the same places with one or two words changed to see if it increases your response rate.
9. Build relationships with other internet marketers. Get free advice from other people who are doing what you want to do. Most successful people charge for their advice, but if you build a relationship and ask a question here and there in an e-mail, the answer may be the golden nugget of wisdom that you need. Dont bug them, but internet marketers are a pretty friendly and helpful bunch of people.
10. Invest in your self and in your business. You can run a business online for under $100.00 a month. Even if you arent making money with it this wont keep you from paying your rent or mortgage. Invest the extra money you have on products that teach you how to make the most amount of money in the shortest period of time. Listen to tapes and CDs, read books, get on free tele-seminars. Do everything you can to learn how to do this right so you dont waste years trying to figure it out.
© Red To Greene, Inc. All Rights Reserved. http://www.NetMarketingMastery.com
About The Author
Sopan Greene, M.A. is a marketing & life coach & editor of the Net Profits newsletter. Get 2 FREE eBooks & a FREE report: "Million Dollar Emails","How To Start Your Own Traffic Virus" & "The 13 Deadly Internet Marketing Mistakes Almost Every Business Is Making..."
mailto:webmaster87-5956@autocontactor.com
www.NetMarketingMastery.com
|
19 Ultimate Success Tips for your Online Business by Michel Richer
19 Ultimate Success Tips for your Online Business
Michel Richer
1. Your first ultimate start must include written goals and plans.
2. Dont wait for everything to be exactly right to start...THERE WILL NEVER BE A "PERFECT" TIME! Start now, with whatever you have. The things you need will come to you as you work toward your goal.
3. Treat your business as a serious, full-time business, and it will become one.
4. Think of your first six months primarily as a training period. Dont expect large earnings until after youve educated yourself.
5. Be patient. Youll work the hardest your first six months or so and get compensated the least. Big incomes never happen overnight. They only come after youve properly shown your affiliates how to duplicate your efforts.
6. Formulate a plan of weekly activity and be persistent in following it—if you fail to plan, you plan to fail. Sticking to your plan is essential for success.
7. Always be ENTHUSIASTIC!!
8. Dont give yourself unrealistic expectations.
9. FOCUS! You cannot become successful in anything when youre trying to do too many things at once.
10. Dont quit. The only way to fail is if you give up.
11. Think BIG! Small desire produces small results, just as small fires produce little heat.
12. Dont complain to your upline leaders. Realize that what you accomplish is mainly in your hands, no one elses. Also realize that, when you see a problem, 95% of the time there are factors you are unaware of. Dont jump to conclusions. When you have a problem, present it in a concise letter as positive, constructive criticism. Offer solutions if possible, too. Not only will this approach get you better results, but youll be building your relationship with your upline instead of tearing it down.
13. Be organized, but dont allow the act of organizing keep you from the most important element of a successful business: MARKETING. Market and promote your business EVERY DAY!
14. Dont let little problems upset you. Concentrate on the many positives...and the "big picture."
15. Always remember that the only thing that will never change is that there will always be changes. Dont let changes upset you. Know that you will have to deal with changes and other obstacles, both big and small, continually. Be prepared to be flexible.
16. Dont be a negative thinker and dont let the negative attitudes of others even if theyre family members, friends, or peers influence you. All the great men and women in history had to overcome the naysayers who said it couldnt be done—and then went out and did it. Think for yourself!
17. Dont be derailed by "perfection paralysis." Realize that you wont be able to do everything perfectly. Do the best job you can, then move on to the next project. Keep learning and keep moving ahead.
18. Read books such as Napoleon Hills classic, "Think And Grow Rich" that will convince you how powerful your mind really is. Develop the tremendous potential in you that we all have that has never been tapped!
19. Remember always..."You are what you think you are"
Copyright © Michel Richer
My name is Michel Richer. You can reprint this article freely on your site. You just have to put the link below with this article.
About The Author
Michel Richer is the Business Manager and Webmaster of Hombyz.com. He is dedicated to helping you succeed on the Internet. With over 10 years experience in internet business and a solid reputation in the industry. You can take a look at his website at: http://www.hombyz.com
|
Home Business Guide To Finding Your Own Online Business by Allan McKenzie
Home Business Guide To Finding Your Own Online Business
Allan McKenzie
Because tens of thousands of people all across the world want to know how they can work at home and earn enough money to run a household, there is a special need for this report. Today the need for women to work out of the home is stronger than ever. According to recent surveys, almost 70% are married and contribute up to 50% and more to the family income. Because family responsibilities play such an important part in the lives of men and women, millions of individuals and couples are seeking ways to make money online at home.
In the past decade online money-making, home-based opportunities that match a persons skills, interests, abilities, and ingenuity have become almost limitless. The purpose of this report is to show you that its simple and easy to join the ranks of success-minded people by choosing a work-at-home program that suits your interests and needs. Business histories have shown over and over again that the rewards and advantages of working at home can go far beyond a persons wildest dreams! In fact, its perfectly possible to launch a small online business in the comfort of your home that grows in to a giant corporation.
Your first step will be to search out the Internet for a home business that suits you and then contact those that interest you. Its possible that you may not find exactly what you want right away but these may serve as that great motivator that makes you look further with a renewed determination. Once you develop that mind-set, persistence will follow and then nothing will stop you from achieving your goals.
BECOME A GOAL SETTER!
If you expect any level of success you must set goals. If you expect to be successful, you must determine what that means to you and the best way to achieve it. There are two basic steps you can take to convert goals into achievements:
1 You can decide on a specific dollar amount; and
2 You can set a time frame for obtaining the dollar amount you want.
Your goal should be specific and indicate What, When, and Where. After making a list of every possible way you might accomplish a goal, select the method that best suits your situation.
IMPORTANT CONSIDERATIONS YOU MUST ASK YOURSELF
1 "How can I support my family while I build up by business"
This question must be worked out according to each individuals circumstances. Many people start out on a part-time basis after their regular jobs to see how much they can handle. Then when their incomes reach a certain level they will switch over and go full time.
2 "What are my abilities"
To determine your abilities you will have to take an inventory of yourself. Decide what you enjoy doing the most and what you "feel" you would be good at. Examine every possibility and include every skill you have no matter how slight.
3 "Is there a market for the produce of service I have chosen"
Be cautious before you invest any money! Check it out by making inquiries directly to the company, competitors, or firms who are marketing a product similar to the one you are interested in. Test it on a small scale. Check it out thoroughly.
4 "How long will it take this business to reach the financial goal I must have"
Its really a question of knowing how much time you can dedicate to your business, and what your profits are for that time. From there, a little simple addition will tell you how long it might take to reach a particular financial goal.
SUCCESS IS HAVING THE COURAGE TO BEGIN!
Starting a business at home is an economical way to start a small business that can easily grow into a larger one. Many entrepeneurs have proven that you dont need a huge manufacturing plant to develop a successful business. Some of the most successful businesses in existence today started in a spare room or garage. It isnt how you start out that is important. What really matters is, do you have the courage to begin
SELECTING THE RIGHT PRODUCT OR SERVICE
Take a close look at your interests and abilities, and then decide what type of marketing you want to do. For example, do you want to create your own product or sell someone elses product for a commission, become and affiliate
DEVELOP A GOOD MARKETING TECHNIQUE
A good marketing technique is one part of a business plan that is absolutely essential to its success. In fact, the ability to properly market a product or service is actually more important than the product itself. Even an inferior product can be a financial success if marketed properly. Seek out the advice of everyone in your field. Explain your needs and ask them questions. Experience is the best teacher. With good advice and a sellable product, you should be able to develop a winning marketing plan.
WORK-AT-HOME OPPORTUNITIES ARE LIMITLESS!
Do a search on any search engine for home business and youll literally find thousands of opportunities in countless different areas, affiliate programs, online marketing, online auctions, online malls, online ebook stores...
Anyone who is serious about work-at-home oportunities need only look around them. There are thousands of options everywhere! Not only online but offline too. No doubt, what you finally decide on will depend on your particular needs and interests.
Be a self-motivator and continue moving forward towards the goals you want and deserve. Do it starting NOW!
------------------------------
Copyright 2004 Allan McKenzie
Allan McKenzie is the CEO of AMCMarketing.com, the only resource you need for practical business ideas, strategies and opportunities for the home-based entrepreneur.
http://www.amcmarketing.com
About The Author
Allan McKenzie is the CEO of AMCMarketing.com, the only resource you need for practical business ideas, strategies and opportunities for the home-based entrepreneur.
|
Back to the Basics: How to Successfully Start an Online Business by Diane Hughes
Back to the Basics: How to Successfully Start an Online Business
Diane Hughes
As someone who has been running a full-time Internet business for years, I often have to remind myself that there are thousands of business "newbies" who are just starting out. As I get farther and farther into the realm of online business, I find that the basics for starting your own business still hold true.
If you begin with a solid foundation, you increase your chances of success. With that in mind, I’d like to share some of those truths with you now in an effort to help you get started on the right foot.
Build a Professionally Designed Web Site
One of the biggest mistakes startups make is to save money by creating a Web site themselves. Unless you are graphically talented and have a good deal of experience with Web design, I would not recommend this.
Your Web site is ALL that your site visitors have to base their decisions on. Your site’s design simply must give your visitor a sense of professionalism, trust, security, and ease. A "homemade" looking site screams "I’m a startup business who has no money and may go out of business at any minute!" You don’t want to portray that type of image.
If you can’t afford to hire a pro to design your site, that leaves you with one of two choices. First, wait and save some more money. Or wait and learn to do it yourself properly.
Yes, You DO Need To Know at Least a Little HTML...
Whether you have someone else design your site or you do it yourself, you’ll need to have a good knowledge of HTML basics. No... you don’t need to be able to write full-blown code in HTML, but you DO need to be able to make changes to your site, load scripts, and handle several other minor administrative details.
HTML basics are very easy to learn. Once you get a handle on this language, you’ll be in a much better position to save time and money when it comes to keeping your Web site fresh and up-to-date.
Content Is King
The saying may be out of date, but the principle is definitely still accurate. People come to the Internet for information. Buyers need to be convinced in order to purchase. Search engines rank your site based primarily on the words on the pages. The whole virtual world revolves around content.
Not to sound like a broken record, but if you aren’t able to write compelling copy that persuades your visitors to take action, you would be better off waiting to launch your site. Just as with Web design, you have two choices. First, wait and save some money in order to pay a professional copywriter. Or take the time to learn to do it yourself properly.
Never Use a Free Host
Free Web hosting companies trade you space on their servers for pop-up ads on your site. In many cases, the host uses several pop-up ads. How annoyed do YOU get when you visit a site and seven or eight pop-up or pop-under windows launch Then don’t put your customers through that same aggravation.
There are a multitude of hosts now that charge less than $10 per month. No pop-ups, lots of features, and good service, too. Use one of those as opposed to the freebie hosts.
Pursue Free Search Engine Listings
Search engines such as Google and AOL can be an exceptional way to drive traffic to your site. By incorporating just a few "rules of the game," you can rank quite highly in most engines. It will be VERY worth your while to learn about search engine optimization basics. This can be an ongoing source of qualified traffic for you for years to come.
Above all, don’t rush! The Internet isn’t going anywhere. Those who hurry to throw a site up quickly find themselves with all sorts of problems. If you take your time and get a decent "Internet business education" before you launch your site, you’ll bypass many of the struggles most startups have. You’ll also increase your chances of success and find that profits come much more easily than you thought!
Copyright 2004 Diane Hughes
About The Author
Diane C. Hughes * ProBizTips.com
FREE Report: Amazingly Simple Yet Super Powerful Ways To Skyrocket Your Sales And Build Your Business Into A Tower of Profits! ==>> http://madmarketer.com/diane
|
Online Business: Work Smarter, Not Harder by Keith E Bryan
Online Business: Work Smarter, Not Harder
Keith E Bryan
Online business is probably the fastest growing market on the planet. With over 34 million web pages out there and more being created every day it seems like an almost hopeless prospect for the solo home business owner to achieve any sort of success. Think of the competition.......right Well, almost.
For those of us that have been raised in a world where a small business owner works like a dog to keep their creation from going bankrupt it seems almost unfathomable to even think of competing with the "big" companies. If youve ever known anyone that owns a business think back to the first few years of their entrepreneurial venture. Youve probably never seen anyone so tired/overworked/stressed/worried in your life. This is what most people think of when someone mentions "starting your own business".
The beauty of the modern online business is that practically everything can be automated. This is not to say that there is no work involved in starting a business on the internet. The difference from business twenty years ago and business today is astounding! If you plan your online business well you can accomplish in minutes what just twenty years ago would have taken hours, if not days.
Lets run through some of the options available to you to make your online experience less stressful and time consuming. Lets find out how to work Smarter, not Harder.
First things first....... We have to build a website.
This alone scares many people. "I dont know HTML" or "I cant afford to have a page built for me" are things I hear all the time when talking to people about online business. Lets get something straight...... you DO NOT need to know how to program better than the top site designers at E-Bay in order to make a web page. I know many people with minimal HTML knowledge that have done exceedingly well in online business.
There are many template systems out there that make building a completely functional web page as easy as copy and paste. One I frequently recommend is the Powersite System http://powersitesystem.com. Its simple and effective and lets the new business owner focus on adding content, not scanning endless lines of code or constantly uploading your updated page to the server from a desktop program.
Youll need to pick key words for your site which can easily be accomplished with websites like Wordtracker. Pick key words that will get you some traffic but arent going to be impossible to get your site ranked. More on this........
http://biz-whiz.com/article362.html
Then you need to find a domain name www.value-name.com works just fine and is cheap. Look for a domain name that contains your key words and is fairly easy to remember, the shorter the better for simplicity. ie: avoid picking www.This-is-My-Business-Site-and-You-Should-Look-at-It12345.com
Next Step...... Adding Content / Products
If your page is going to be informational there are many great article services out there. Here are a few.....
http://groups.yahoo.com/group/article_announce/
http://groups.yahoo.com/group/netwrite-publish-announce/
http://groups.yahoo.com/group/publisher_network/
http://thePhantomWriters.com
If you are going to sell actual products youll probably want to look into working with a dropshipper unless you have a big garage to store all the products you will be selling There are many out there. Here is one Ive heard great things about.....
http://www.mydssd.com
And then...... Exchanging Links
The best way to move up in the search engines to gain traffic is to have many related pages linking to yours. Link exchange websites like Link Partners are a great way to find sites to exchange relevant links with. Much of this can be automated to save you time and effort....... all you have to do is approve links you want and decline the ones you dont.
You can also do a search in a few of the major search engines for your selected keywords....... the sites that pop up at the top of the search are the ones you would ideally like to exchange links with to boost your rankings.
Last one........ Get an Auto Responder
This is a service that will send automatic e-mail messages for you at pre-programmed times that you select. Set one up to send out occasional information about your site to your members, use it to keep in touch with your customers, get feedback about your site to help you improve..... etc. You wont actually NEED this feature until you are getting heavy traffic to your site, but its a handy time saving tool for busy webmasters.
Thats basically it! Rinse and Repeat.
Of course theres always more things that you might like to try to improve your business but those are the basics. Try new things and track the results. See what works for your site and go from there. The secret to online business is to jump in and get wet...... do SOMETHING and work on improving things from there...... one step at a time.
About The Author
Keith Bryan has over 9 years experience in both Internet and other forms of advertising and marketing. For more information, tips, tricks, hot products and articles check out http://www.workathome-101.net or e-mail us at ezine@workathome-101.net
keithbryan@cox.net
|
3 Services Your Online Business Cant Live Without by Kristie Weddell
3 Services Your Online Business Cant Live Without
Kristie Weddell
It doesnt make any difference if youre promoting your own product, affiliate programs or MLM programs, there are 3 services your business cant live without.
Service #1: Web Hosting
Im not talking about one of those Free accounts where they throw their own ad in everytime someone visits your site. Im talking about a premium, ad free web hosting package with your own domain name. Plenty of space and able to handle plenty of traffic. Free sites that ad their own banner are not very professional in most peoples eyes and turns them off real quick.
Service #2: A minimum of one Sequential Autoresponder account
Why autoresponders First they allow you to follow up with your online visitors automatically. Most people wont order during their first visit to your website. You can set your autoresponder to send out follow up email messages.
That makes your initial goal to capture the name and email address or your visitor so you can send them more information about the benefits of your offer. At the same time youre building a list of people that you can keep in regular contact with and send special offers to. You will need to prompt our visitor to sign up for an online newsletter, a free report, or any other offer you may have to encourage them to give you their name and email.
You should have enough autoresponder accounts to promote more that one offer. Eventually, may have hundreds of different messages automatically being sent with your offers.
Service #3: An Online Adtracker
No matter whether youre using free advertising or paid advertising you MUST track the performance of your ads. You need to know what ads work and which ones are duds. You have to know which advertising sources are giving you the best results for your time and money. You can even track individual links in your website to see which ones are getting the most hits.
About The Author
Kristie Weddell is an independent researcher and owner of Affliatesource.com, a site devoted to providing resources for Affiliate and MLM Marketers. Subscribe to her free ecourse 5 Simple Steps to an Online Cashflow at http://tinyurl.com/33p42
kristie@affliatesource.com
|
One Home Business with Everything You Need To Succeed With Youre Online Business by Michel Richer
One Home Business with Everything You Need To Succeed With Youre Online Business
Michel Richer
Are you getting more and more frustrated with the Internet marketing scene...If youre like most Internet users...your email inbox is bombarded with get-rich-quick schemes., but nothings working ...and now youre wondering if anyone out there will ever really help you, or if theyre all just trying to take money from you!
Lets face it, we would all like more hours in the day... more time to enjoy with the kids, more time on the golf course... even more time with the spouse!
But at the moment your Internet business seems to be taking up more and more time, without the fabulous rewards you keep hearing about, right
I know youre trying to hang in there because people are obviously making fortunes... but youre getting near the end of your patience, right
Let me ask you a question...
Which situation makes more sense...
Buying more and more ebooks youll never read, helping to line the pockets of various Internet marketers without making any money for yourself...
or...
Concentrating on one website where everything is made available to help you go from nowhere to success, and where the owner of the site has a real interest in seeing you do well
So now you know why you spend more and more money without actually finding out how to MAKE MONEY!
Lets put an end to this madness right now!
You only need ! One website. One Home Business with everything you need to succeed on the internet. Simple, eh
Here is a partial list of what you will get...
You can sign up FREE, get a FREE Website, and test drive the program for as long as you want at absolutely no cost or obligation EVER.
A lucrative compensation plan. Tens of thousands of SFIs members are already receiving monthly commission checks, totaling over $3 MILLION dollars since July 1st.
SFI understands the Internet. SFI itself is totally database-driven which means that almost everything happens in real-time. From SFIs powerful central Admin site, theres online, real-time genealogies, plus numerous other tools to manage your business such as instant group messages via email.
Perfect for the "little guy." There are no group volume requirements. In fact, the toughest thing you ever have to do with SFI is give away free stuff.
Refer just three new members to SFI and you can automatically start earning a portion of EVERY sale...EVERY month...made by SFIs OVER 3.5 MILLION affiliates and members worldwide.
FREE 24-Hour Professional Consultation. Each SFI affiliate is assigned three leaders to provide free consultation and support.
The Internet is exploding worldwide. USA TODAY recently reported that over 170,000 new people are getting online every 24 hours. Many smart business people are becoming millionaires on the Internet. And this is just the beginning! With SFI you can grab your share.
Thanks to the Internet and SFIs smartly-designed infrastructure, your business expenses are minimal. You can contact thousands on the Internet via email, search engines, directories, free ads, etc. All free! No door to door sales. No postage. No printing. No brochures. No tapes. No videos. No long distance calls. Instant communication -- worldwide.
Dont know anything about marketing on the Internet Included FREE when you sign up with SFI is an ongoing course in making money on the Internet. Its emailed to you FREE 1-2 times per month, plus theres also a Website of all the past lessons. EVEN IF YOU END UP DOING NOTHING WITH SFI, GET SIGNED UP AND GET THIS INVALUABLE COURSE!!!
FREE Co-op. SFI has provided over 700,000 of its affiliates with free leads. Join SFI now for FREE and you may start receiving free leads leads that can add to your monthly commission check within hours.
That just a small SAMPLING of the benefits the SFI program delivers. The best way to learn all about SFI is to sign up as an affiliate. Theres no cost or obligation.
http://Ezinfocenter.com/297607.7/FREE
Copyright © Michel Richer
PERMISSIONS TO REPUBLISH: This article may be republished in its entirety free of charge, electronically or in print, provided it appears with the included copyright and author’s resource box with live website link.
http://hombyz.com
About The Author
Michel Richer is the Business Manager and Webmaster of http://Hombyz.com. He is dedicated to helping you succeed on the Internet. With over 10 years experience in internet business and a solid reputation in the industry. You can take a look at his website at: http://hombyz.com for Your Home Business Success !!!
|
3 Keys To Building a Successful Online Business by David Lovelace
3 Keys To Building a Successful Online Business
David Lovelace
Want to know the secret to effectively building a successful online business Im afraid the answer may not be what youre expecting.
Take this simple pop quiz. I know, I havent given you time to study yet. But I think youll pass the test anyway.
If you want to build a structurally sound home, you must first do what
If you said, "Lay a solid foundation". Then congratulations. Youve passed! :-
Building your online business is no different. The secret is not new. Just follow these 3 keys:
1.--> Learn
2.--> Take Action
3.--> Adapt
1. Learn
Educate yourself. But dont re-invent the wheel. Model your business after the blueprints that are already proven. There are systems in place. Follow them! But MOST importantly ...
2. Take Action!
Lack of this step is the single greatest contributor to failure! Educate yourself on the proven systems, then put them into Action. But remember this .. it doesnt matter that its not perfect. Its not going to be. Just the fact that you did something will motivate you and the momentum will come. If you know what you need to do, then "Just Do It".
3. Adapt
Change is around us all the time. Stay informed. Its just as important to know what Doesnt work as what Does!
Realize that it doesnt come without hard work, desire, patience, perserverance belief in yourself - and lots of A-C-T-I-O-N. Did I say that already
Now heres what to do from here. Take keys and insert into business ignition. Crank and dont look back.
Enjoy the ride!
Copyright 2004 David Lovelace
About The Author
Discover How To Build Your Own Internet S uccess Story With NO Prior Sales, Marketing, or Business Experience in 90 Days! Click for details: http://www.CompleteInternetMarketingGuide.com. Dave Lovelace is publisher of 6 Figure Marketing Tips Audio E-letter. Click here to subscribe: http://www.6figuremarketing.com/subscribe.html
|
How eBooks Can Be Used As An Online Business by Andy George
How eBooks Can Be Used As An Online Business
Andy George
Times are hard today! Though the economic data would indicate otherwise, we are now facing a world economic problem of such massive problems that could result in a large economic downturn. In many countries we have massive property bubble that is just waiting to burst and the recent large increases in the price of crude oil are certainly not going to help inflation and if sustained will lead to interest rises that will have a devastating effect on the world economy. This will mean a lot of people will find themselves out of a job whereas many others will struggle to make a living.
The aim of this article is to propose an online business that requires very little capital that can if carried out properly be used to supplement the income of a person or if an even bigger effort is made could turn out to be a business that can itself make a living for an individual. This business is an online e-bookstore. It should be stressed that this business is not a scam since it involves the sale of information to customers for in many cases at a reasonable price. There is also an advantage of selling eBooks over traditional books in that they are kind to the environment and are seeing an increase in their market share at the expense of the traditional book.
The type of information that could be sold varies from: eBooks on diets, nutrition, health, sports & recreation, fun &n entertainment and many other areas of interest.
Many people could say that to set up such a business takes time and effort. However there is one product available on the market that has done all work and for which the capital cost is insignificant for a ready-made business. Details concerning this business can be obtained from http://www.easy4tune.com. All any individual acquiring this business can do to make money is to market the bookstore so that customers buy eBooks from the store. Any sales will result in commissions being received by the storeowner. The commissions could be as high as 75% though many eBooks offer a commission of 50%. The great thing about this business is that all the administration concerning sales is automated. If one is not convinced about this business opportunity I suggest one enrols a free ecourse that explains 15 ways the bookstore can make money for its owner. Details of this can be obtained on http://www.easy4tune.com/15ways
To conclude the world is going through a tough time and only the dynamic individuals who grasp opportunities presented to them will prosper.
About The Author
Andy George is a qualified chartered accountant who was born in Birmingham, England and who has had many years’ experience in public practice, industry, and commerce and as a lecturer. Since 1991 he has been based in the island of Cyprus. Andy was a financial correspondent for eight years at the Cyprus Financial Mirror where he wrote articles on business and accounting related issues to a non-technical audience. He is the author of eBooks: How to write and Publish Your Own With a Shoestring Budget http://www.budgetebook.com
http://www.easy4tune.com/cbmall
akgeorge@cytanet.com.cy
|
Resources For Staying Current of IT Advancements For Online Business Owners by Dan J. Fry
Resources For Staying Current of IT Advancements For Online Business Owners
Dan J. Fry
The internet and associated technology changes at a relatively fast pace. For anyone working in fields that make extensive use of IT technology, it is crucial to always stay one step ahead of the game. Keeping up the pace can be challenging and seem utterly impossible at times without the help of resources to pull from.
For instance, small online home business owners frequently rely heavily on search engines to produce quality traffic to their site. Because all major search engines strive to deliver highly relevant search results to surfers, index algorithms are in a stage of continual evolution. Resources for staying abreast of changes is a must.
1 ClickZ News is one of the primary online resources for internet marketers. Part of Jupitermedia Corporation, ClickZ provides highly insightful news articles on topics ranging from search engine marketing, web host providers, email marketing, web site design, current spam laws, idea branding and consumer spending habits across a broad range of IT and electronic devices. Signing up for their newsletter entitles you to receive the latest news right to your inbox.
2 Search Engine Watch is undoubtedly the top site regarding new evolutions in search engine algorithms. I highly recommend frequenting this site if you are like me and performing all search engine optimization SEO yourself. Search Engine Watch is also owned by Jupertermedia, Inc. The lead editor is Danny Sullivan, well known throughout the SEO community as an expert on search engines and ranking. He and associate editor Chris Sherman conduct interviews with sources at search engines on a regular basis and analyze SE news across the web.
3 Search Engine Optimization, Inc seoinc.com is another leader in search engine placement. Founded by CEO Garry Grant, a leader with years of experience in web development, internet communications and search engine optimization. They offer a free periodic newsletter, InSites, packed with optimization strategies and current developments in search engine technology.
4 Tech Review is the online version of MITs Magazine of Innovation Technology. Covering a broad range of new innovations in the field of information technology from software to major hardware platforms, this is geared more towards big business systems rather than small business owners. They do however, offer a free newsletter, discussing new advancements and applications, making this resource relevant to online businesses.
5 Useit is the site owned by Jakob Nielsen of the Nielsen Norman Group, providing resources regarding human-centered IT development. Highly insightful, this site is wonderful as it addresses IT development from the perspective of the people who will use it. Useit also contains a nice compilation of other IT related resources.
What is crucial without a doubt is to keep current on ideas and ideologies that exist throughout the IT corridor. It is not necessary to know the explicit details or "ins and outs". If you have the correct resources at your disposal, you will stay one step ahead of the game of current online trends. Use these resources to stay ahead of your fellow online home business owners. Striving for new and better ways to reach your target market will ensure that your business stays on top.
by Dan J. Fry, c. 2003-2004, All rights reserved.
About The Author
Dan J. Fry is an independent researcher and owner of e-Kinetic.com, a site devoted to providing resources for small budget home businesses. He has a PhD in Physics and is married with two daughters and two cats. Subscribe to his free E-Zine on home business resources at mailto:e-kinetic@GetResponse.com or by visiting his Infopreneur site at http://www.e-kinetic.com. He can be reached at mailto:comp@e-kinetic.com.
|
Resources for Starting an Online Business by John Lynch
Resources for Starting an Online Business
John Lynch
Anyone trying to start an Online business needs to have a number of resources before it is possible to build and promote a successful website. The following are essential tools that I have found very valuable.
1 Wordtracker
Before you build a website you must target the correct keywords, otherwise you will not have the necessary traffic to run a business. You may have a good niche but if you optimise your pages for the wrong keywords, you will attract little traffic.
And without traffic on the Net, you have no business! Wordtracker is an excellent tool that evaluates keywords for their profitability. A free trial version is available.
http://www.wordtracker.com
2 Ken Evoy’s Free Internet Marketing Ebooks
Ken Evoy of SiteSell has written some Free Ebooks which are essential for anyone contemplating an Online business. Topics covered include:
How to be a successful Affiliate marketer.
How to run a Net Auctions business without Ebay.
How to develop your own Information Product.
How to be a successful Service Seller on the Net.
http://www.merchant-account-service.com/free_courses_online.html
2 Website Building Software
Unless you know HTML you will need to use a HTML editor such as Microsoft Frontpage, Hotdog, or Dreamweaver which is a bit more advanced.
Site Build It is a complete web building tool that includes web page building, web hosting, keyword research for your web pages, and continuous website submission to the search engines. Site Build It users usually get high search engine rankings.
Site Build It http://www.merchant-account-service.com/sitebuildit.html
Hotdog http://www.sausage.com
Dreamweaver http://www.macromedia.com
Microsoft Frontpage http://www.microsoft.com/frontpage
3 Forums
Internet Marketing forums can be very useful for the beginner.
You can post questions and get swift replies from some very knowledgeable marketers including some of the big names.
Some of the most active are:
http://www.ablake.com
http://associateprograms.com/discus/
4 Article Submission
Articles are a good way to get free publicity for your business. A well written article can be published in ezines or on a website, thereby giving continuous targeted traffic.
Submit your article to article databanks where publishers and website owners can pick it up and publish it..
http://www.hugeaffiliates.com has a good list of article databanks where you can submit your articles.
5 Alexa.com
When your website is up and running, you need to check its ranking in the search engines and the number of sites that link to your site. Although it is not always up to date, it gives a good idea of the amount of traffic and links a site has.
http://www.alexa.com
6 Virus/Firewall Protection
You will need to install virus protection and keep it running in the background. If you have constant Internet connection, you’ll also need to run a firewall program to keep out hackers.
McAfee http://www.mcafee.com
Norton http://www.symantec.com
Firewall Protection http://www.tinysoftware.com
This is a personal choice of resources and may not be relevant to everyone’s needs. If you have a question about any aspect of building or marketing an online business, you can always post to one of the forums that I have listed above. In most cases, you will get an informative response quickly.
© John Lynch
For a review of Site Build It – the leading website building software for small and home business go to : http://www.merchant-account-service.com/sitebuildit.html
About The Author
For a review of Site Build It - the leading website building software for small and home business: http://www.merchant-account-service.com/sitebuildit.html
|
A Great Way To Start An Online Business by Benjamin Scott
A Great Way To Start An Online Business
Benjamin Scott
You want to start an online business,but you realize that you dont have a product,a web site, or prior experience. You now ask yourself, where do I start Start with affiliate programs.
What is an affiliate program
An affiliate program is a program set up by a company that sells products or services. When you introduce new customers to the company you receive a cut of the profits,in other words a commission of the sales made.
Some companies pay you for sending them leads.Others pay only when the visitor that you send them makes a purchase.
How to join an affliate program
Most of the time all you have to do is provide your contact information and agree to the companys terms and conditions. Some companies will charge you a small fee to get started.
If the company charges a fee to get started, make sure that they provide a toll free number so that you can speak to a live person for support and questions.
5 Things to look for
1.Find out how much the company pays their affiliates. It can be a flat rate or a percentage. If they are paying you a percentage then you may want to look at the price of their products to figure out how much you will make per sale.
2.It is important to know how many levels or tiers the affiliate programs provide. Some programs are two tiers, three tiers,and some will go up to ten tiers. This simply means that if you refer another affiliate to the program you will earn a commission on the sales that they make.
You want to go with a company that has at least a two tier program because this will allow you to earn residual income.
3.Does the program provide you with your own web site;or a link for you to send visitors to Many companies will provide you with a replica of their web site with your own sub-domain. When someone makes a purchase through your web site,the company knows who to send the commission to.
If the company does not provide you with a web site they will provide you with your own link for you to send visitors to. These are the most common ways for the company to keep track of who sends them the visitor.
4.Does the company pay you a commission on the future purchases of your referrals Many companies will pay you for all the future purchases that your referrals make. If your referral purchased a subscription, you want to go with a company that pays you a commission for the monthly payments that your referrals make.
5.The fifth thing to look for in an affiliate program is if they provide you with content. You want to join a company that provides you with banners,emails and text for you to add on to your web site.
If you dont have your own web site, you may want to join a company that provides you with tips and advice on how to promote their products or services. The advantages
Starting an online business with affiliate programs has many great advantages. You will never have to worry about buying or shipping products or dealing with any of the customer service since you are not selling your own product.
Affiliate programs give most individuals plenty of time to concentrate on promoting the products that they are selling. If you do your research and marketing;and find an affiliate program that pays well,you will be very successful.
About The Author
Article by Benjamin Scott of 1-marketingstrategies.com. Benjamin shows individuals how to make money online without having a product of their own with no worries of dealing with customer service. Visit http://www.1-marketingstrategies.com for tips and free articles
|
The Online Businessperson Butterfly - Part 1 by Michael Dixon
The Online Businessperson Butterfly - Part 1
Michael Dixon
The Internet is LOADED with opportunity for those who want to start their own online business today! The only thing that seems hard to find is where to start.
Too many beginners start out like a butterfly. They go from program to program as the butterfly moves from blossom to blossom. Like the butterfly, they never land in any one place for very long. Do you know that the average lifespan of a butterfly is 20 - 40 days
To be successful you need to be more like the tiger. The tiger moves with purpose, focused on his prey to enable a lifespan of 10 - 15 years.
By remaining focused on your prey you stand a much better chance of a feast as opposed to a snack.
Focus is fundamental to success! Without focus your vision becomes blurred. Eventually you become blind.
Too many of us find all those large packages of products, you know the ones Im talking about, and download all the free ones we can find and buy all those we can afford.
This is our first mistake! Dont look for products; look for markets. Once you have identified a market, the product will come.
How do we find a market With a little practice, and a lot of focus, it isnt all that difficult.
Just think about your own life. What are the things you want What are the things that bring you happiness, wealth, health, gratification, or whatever Would others be interested in these things Ask them!
With just a little effort you can find out how many people share your interest.
Lets pick bird watching as an example.
If you go to http://www.google.com and type in bird watching : forum in the search bar and click the Google Search button you will find 167,000 links listed to sites that deal with bird watching forums.
This gives us plenty of opportunity to visit and see what these bird watchers are talking about and what they are looking for. I havent researched this, but I imagine it is a safe bet that birding binoculars are a hot topic. Have you ever seen a birder without binoculars
Now type "birding binoculars" enclosed in quotes into the search bar on Google.com and we see that their are 9,480 listings of sites that deal with "birding binocular" in some way.
Now we need to know how many people are looking for information about "birding binouculars". Go to http://inventory.overture.com/d/searchinventory/suggestion/ and type in birding binouculars. The results show 19,390 searchs were made for birding binoculars in May 2004. That means that the ratio of searchers to sites potential customers is 2.05 19,390/9480.
We have just closed in on our prey by remaining focused on a market bird watching, not a product birding binoculars, and we are nearly ready to pounce like the aggressive tiger marketers that we are.
I will expound on this focused research in Part 2 of The Online Businessperson Butterfly
c 2004 - Michael Dixon - All Rights Reserved
About The Author
Michael Dixon is struggling to become an overnight success after 18 months in online marketing at http://www.insaneinternetincome.comacy and is the editor of the free "Whacky Weekly" newsletter. Subscription form is on the home page.
webmaster@insaneinternetincome.com
|
The Online Businessperson Butterfly - Part 2 by Michael Dixon
The Online Businessperson Butterfly - Part 2
Michael Dixon
In Part 1 of "The Online Businessperson Butterfly", we discussed how to stay focused and concentrate on one thing until it was completed before moving on to something else.
We picked a market, Bird Watchers, and then went in search of a product to offer to that market. The product selected was binoculars.
Now we need to continue our research to enable us to better market this product to our market in such a way as to increase our chance at success and profits.
Since we dont own any birding binoculars to resell we need to find a merchant that offers an affiliate program that we can join so we can make a commission on the referrals we send to them through our advertising.
Lets go back to http://www.google.com and type in "birding binoculars : affiliate program" omit the quotes. We find 27,700 listings.
Now, start clicking on the different listings and search the sites for affiliate or reseller programs.
The first listing is for www.opticsplanet.net and when we click on their link we are taken to their site. Now we look in the menu for either Reseller or Affiliate. Dont stop there if you do not see it. Scroll to the bottom of the page and you will see the "Affiliate Program" link. Sometimes you may even have to go to their "Site Map" in order to find it. The harder it is to find the link to the affiliate program, the better it is for you. This means you will have fewer competitors. Those who are butterflies will not stay long enough to find the nectar.
Read the Affiliate Program information and if it sounds like what you are looking for, sign up for it. It is as simple as that. IMPORTANT; DO NOT SKIM THE INFORMATION. READ IT! Make sure you understand their TERMS and PRIVACY POLICY before signing up. This can save you on aspirin later.
Now we can make a commision on their complete line of products from the purchases made by the referrals we send to them.
You need not limit yourself to one affiliate program. Check out the others. I would not join more than a couple at a time though. If you offer too many choices to your visitor they will soon leave. They are themselves, after all, butterflies of a different color.
In Part 3 we will look at advertising the birding binoculars for www.opticsplanet.net
c 2004 - Michael Dixon - All Rights Reserved
About The Author
Michael Dixon is struggling to become an overnight success after 18 months in online marketing at http://www.insaneinternetincome.comacy and is the editor of the free "Whacky Weekly" newsletter. Subscription form is on the home page.
webmaster@insaneinternetincome.com
|
Finding Profitable Products For Your Online Business by Greg Montenegro
Finding Profitable Products For Your Online Business
Greg Montenegro
Emerging entrepreneurs from around the globe would like to try their hand on online marketing. Where to start and what to sell are the first stumbling blocks for these aspiring entrepreneurs.
Fortunately, entrepreneurs can overcome this state of inertia given the right guidance. This article aims to guide and stimulate your creativity on how to generate one’s online product.
To cash in from the marketing advantages of the Internet you must first provide a product. There is an exsisting theory in marketing on on existing pattern people buy products.
Significantly, product must be something that people want not what they need. If you offer only what people need you may not get a strong demand for your product. It is a fact that people buy based on emotions. People have to justify their decisions to buy after making a purchase from an emotional standpoint.
To put it another way, people will always make a decision based on emotion and justify it logically. The product must be able to grab the interest, desire and inspiration of your potential customers. Interest, desire and inspiration will trigger the emotions, which will create a ”want” of a product. This is a key concept if you want to have a successful product online.
Some people will be at a loss in finding a product. A good program for a beginner is to join an affiliate partnership. An affiliate program allows anyone who has a website to sell and promote a product in exchange for a commission. Affiliate merchants pays between five percent 5% to seventy five percent75% commission. The job of an affiliate is pretty easy. There are no products to develop, carry or ship and no orders to process and refund. All the hard work is handled directly by the affiliate company. The popular affiliate companies are, Amazon, Ebay, Commission Junction, Be Free, Click Trade Link Share, among others.
Another method for searching products is during the Christmas season. Whatever the economic class they fall into, as a rule, people prepare for gift giving. A pervasive sense of generosity fills the air, and seemingly, people have more money to spend. The last 2 “ber” months are the best time to look for opportunities.
To cite an example stall in most malls are a good venue to look for new products. These stalls also are a good place to see if the potential product will actually sell and can be sustained by the market. The workplace is also a good place to find opportunities. There are a lot of corporations looking for Christmas giveaways. Because of budget constraints, corporations always look value for money. Since people may be too busy to go and shop, one can avail of the informal market place tucked under the desk of the enterprising employees. This mode can be a promising outlet for the potential product. Staff also organize exchange gift programs and create the need for daily or weekly gift-giving that leads up to the annual office Christmas party.
On the other hand, executives are looking for presents for their staff, their peers, and boss. On the other, rank and file look for gifts for their bosses. Indeed more opportunities in November and December, that one will ever get in the other ten months of the year given the general propensity to spend at this time. If your product cannot sell in the next 45 days. It will certainly be more difficult to do so later.
I hope this article was able to stimulate your creativity. Pull out your new product ideas from your thinking cap. Incubate them now and find out if they have an economically sustainable market. Be sensitive and monitor how the market reacts to them.
Most importantly, It is not enough to have just a product. If it does not sell, you must find reasons why it did not sell.
About The Author
Greg Montenegro has been in international marketing since 1992.His firm exports computer components to Asia. For tips and online oppurtunites go to www.geocities.com/pexcor/millionaire.html
|
Is An Online Business For You by Erol Alici
Is An Online Business For You
Erol Alici
Do you recognize yourself in this
It’s Monday, you get up early in the morning. Still half asleep you prepare yourself to go to yet another day of work. You quickly get dressed and have a burned piece of toast and a cup of coffee for breakfast. Grumpy you get in your car and soon find yourself in the middle of the morning’s traffic jam. When you arrive at work you start the rat race, the clock has become your biggest enemy. When the clock hits 5 pm you thank God and head for home. After you made your way trough another traffic jam you have dinner and talk about work with your spouse. After dinner you fall asleep behind the TV tired after a day of working for someone else. at 11 pm you go to bed only to start the same “ritual”again the next day.
Is this more or less you
For most people this is life’s reality. They have been taught to go to school and get a good J.O.B. Only to find themselves worse off then they where after 40 years of hard labour.
It does not have to be this way…
More and more people are starting their own online business. No wonder because the benefits are great.
Go to bed when you get tired and wake up when you get tired of sleeping
Take the 2 second commute to your home office in your pyjama’s
No employer looking over your shoulder, nobody to boss you around
Set your own schedule and work when you want, wherever you want
You decide when and how often you take a vacation, not your employer!
Be financially free and have the time to enjoy life with your loved ones.
Have peace of mind
These are just some of the benefits you will enjoy when you have a profitable online business.
Wouldn’t it be great to live your life this way
You can, however there is no such thing as get rich quick. In order to build your new business you have to work to make it a success. But don’t worry, you wont be making 40 hour workdays, most people with successful online businesses work less then 10 hours a week. That’s the power of online marketing!
Are you willing to work to build an online business Are you willing to help other people do the same If so then you probably have what it takes to be an online business owner.If you do not then think about the possibilities and opportunities that arise when you own an online business and start working on those qualities you currently miss.
To your success!
Erol ALici
About The Author
Erol Alici publishes Homebiztycoon Tips, a fresh and informative newsletter dedicated to supporting people like YOU! If you`re looking for the *best rated* home business opportunities, the latest time saving tools and helpful support from an honest friend in the business, come by and grab a F-R-E-E subscription today at: http://www.homebiztycoon.com
|
4 Strategies for Protecting Your Online Business by Amar Mehta
4 Strategies for Protecting Your Online BusinessI was sure this will happen. After all "There is fun in taking challengewhen the stakes are high!".You will be wondering what am I talking about, yes, I am talking about the Online Info product business which is the biggest business online. Information products are selling really hot online for prices ranging from $9-$900 and with this there are attempts tobreak the system and get these product for FREE!Following, I have outlined 4 strategies that you can use to protect your Online Business from theft.1) Order Page:You will think "Why on earth should I be concerned about order page?". Yes, you are correct to some extent, this is THE page which is very crucial and decision making for your sale and you will try to lure the user to order your product, won't you?But, here is the main concern area, if you are offering PayPal as the Payment option then we have to be careful for the order page.PayPal is really great payment option, because it costs no service charge to the customer and it is very low charge to you the merchant, but the only problem is that you have to give the return URL i.e. download page location in the order form itself. So, anyone who knows how to view the source of page will be able to see the download page and will go straight their without paying!Don't worry there is solution available for this, there are several HTML Encryptors available for this which will scramble the code of your Paypal code, so, those prying eyes will get to see only scrambled characters and will have to work hard (pull their hair!) todecipher the path of your download page.I know of one free software which does this, go to:http://www.snazzypromotions.com/software/paypalfree/index.html2) Download Page:This is THE page where your customers will be directed after they complete the purchase process, for downloading the product they paid you for.Your download page should never have following names:download.htmlthankyou.htmlthanks.htmlDon't keep .htm by the same names either. These page names are too predictable and are the first ones to be tried by novice hackers.So, you should give some creative name related to your product which some ordinary hacker can not even think of. e.g. If you are selling ebook related to Online Marketing, consider keepingsomething like onmkt.html or you may consider adding numbers also to have added security e.g. onmkt03.html etc. Just be creative.3) Product:If you are selling PDF(Portable Document Format) ebooks then better not keep it for download as PDFs, that is keep it in zipped format.There are two advantages of this:a) The file size reduces, so, in turn bandwidth saving for you when so many people are downloading the file from your site.b) Search engines are now indexing PDF files, that is if someone searches your site and if you have not blocked the access to PDF files on your site by specifying in robot.txt (this is the file that Search engine spiders read when they visit your site), then it isvery easy to find out and download the file, but if it is in zip format then no one will find it on Search Engine!You can download Winzip for FREE from: http://www.winzip.com4) Download Location:Never ever reveal your actual download location to people.You can use several options for preventing your download location from getting circulated.The two main options are:a) Use some password protected area where the user has to login to download the product. Here the system of delivering the product doesn't remain instant as you will verify the order and then send the user her user name and password.b) Use server side language e.g. CGI, PHP, ASP etc. for the download page where the download location is specified in the page as a variable and the user won't even know the actual download location by doing view source of the page. This method will allowyou to do the instant delivery which is the most desirable method of delivery on the net. Won't you like something delivered to you instantly over something you have to wait for?In conclusion,- Encrypt the source of your Order page to prevent user from knowing your download location.- Never give common names to your Download page that can be easily guessed.- Keep your product in zipped format, saves bandwidth while downloading and prevents from getting indexed on search engines.- Use server side language like cgi, ASP, PHP for protecting your actual download location from prying eyes.I hope these 4 strategies are useful to you in protecting your online business from those illegal downloaders.Amar Mehta. About the Author
========================================Amar Mehta is Online Business Protection spcialist. You cansubscribe to his F-R-E-E Online Protection Black Belt eCourse: "TheShocking Truth About How You Are Getting Ripped Off Online AndHow To Protect Yourself !" by going to:http://www.onlineprotectionsuite.com/ecourse.htmlSubscribe his to newsletter: netnsoftmkt-subscribe@topica.com========================================
|
DesignSmarts: Got Flash? If Not, Your Online Business Could Be Suffering! by Colin Eyo
As a Worldprofit designer, I find myself surfing the web inmy spare time to keep up with the latest and the greateston the World Wide Web. One thing in particular that I liketo keep my eye on is FLASH. This medium is one of the mostpowerful marketing tools the web has ever seen. Afterreviewing several sites with flash intros, I noticed thatin some there was a reoccurring statement that puzzled me.In one form or another, these intros were trying to conveythe message "Flash is the Future of Web Design". To me, thisstatement couldn't be further from the truth.Flash is not the future of web design, it's the present! It'sbeen here for years, and your online business could be sufferingif you don't take advantage of it right now! Here's why:1. Flash Grabs People's Attention and Keeps It!Flash is not just letters dancing around on a computer screen.The combination of sound, graphics and animation evokes anemotional response from your audience. It allows you to connectwith your prospects in a way regular web sites can't compete with.It generates excitement and produces a memorable experience for yourviewers. Remember, the more memorable your site is, the more peopleare going to hear about it, resulting in more traffic, more leadsand more sales!Don't just take my word for it. See for yourself athttp://www.fightercombat.com/ andhttp://www.cashcomeseasy.com/flash.htm.Now imagine your product or service being promoted with Flash.The possibilities are endless.2. Flash Does Not Limit Your Audience!We all dream of having a site that has rich beautiful graphicsand images. There's just one problem, they take forever to download.Will people with slower connections be able to experience the Flashon your web site? In a word, YES! Flash was originally developedto create low bandwidth, full multimedia experiences for all Internetusers. What does this mean for you? Having Flash on your web sitedoes not limit the number of people who can experience it. Flashis the best way to add pizzazz to your web site without limitingyour audience, which is important, as not all web users have theluxury of a cable connection or better.3. Flash Gives You the Edge Over Your Competition!When it comes to successful online business you're either leadingthe pack or following it. Think about your competitor's web site.Now ask yourself which category you fall into. Many people on theInternet do not realize the full potential of Flash and everyentrepreneur knows that he must take advantage of this. No matterwhat you're selling or promoting, Flash will give you the edgeyou need to blast away your competition! Check out how just asmall amount of Flash added to your web site can have a have asignificant impact on it's viewer. http://www.successseekers.comIn short, as opposed to what many people think, Flash has been herefor a long time and some people are only now realizing it's true rolein successful online business. The people who take advantage of itfirst will profit and the others will be wishing they would have.It's that simple.How do you add Flash to your web site? Simple! Let us do it for you.Just contact us at customerservice@worldprofit.com and tell us whatyou want! Even if you're not sure what you need, our experts makespecific recommendations as to how to promote your products andservices on the web using Flash! If that's not enough we can evenwrite the copy for you! Don't let your online business fall behindthe times. Contact us now! About the Author
Colin Eyo is a respected member of theWorldprofit Design Team. Remember, your site must be appealingin design AND make use of tested successful marketing techniques.Let our expert design marketers work for you!Contact mailto:customerservice@worldprofitcom
|
Is Your Website "Killing" Your Online Business? by Michael Hopkins
The design of your website is crucial to the successof your ebook publishing business.People have gotten wise to Internet amateurism and a poor looking website will turn many visitors off buying. Similarly, a site that lacks focus andtries to be too many things to too many peoplewill not have visitors scrambling to give handover their credit-card details.In short, if your website is to succeed, it must inspirevisitor confidence, be clear about its purpose and giveoff a general air of success.Fortunately, you don't need specialist training inweb design to create an effective and professionalwebsite. Just keep it SIMPLE and keep it FOCUSEDand you'll make life easier for both yourself andyour visitors.Here are 27 things you can do that will give yourwebsite a credibility boost:1. Aim to capture your visitors' interest as soon as they arrive on your page. It's important that you let them know IMMEDIATELY what they'll findon your site and what they gain by being there.Try to come up with an opening headline that willcapture the attention of those people you're tryingto reach.2. Be consistent in your design. Each page should have the same fonts (text style), the same navigationlinks, the same general layout, the same color scheme, etc.3. Choose your colors carefully. Don't put inappropriate colors together. I read an article recently that suggests that designers should look at the colors they're putting together on their web page and ask themselves if they would put wallpaper with that color scheme in their living-room.4. Use a plain color background (i.e. no fancy textures or designs). Make sure your text contrasts STRONGLY with your background color -- black text on a white background is the best combination.5. Optimize your pages to download quickly. Avoid using excessively large images (both in terms of memory size and actual on-screen size). Images which are too large will slow the download time of your page, often look bad and are usually unnecessary.6. Don't make your pages any longer than they need to be. Pages that scroll down forever can be tiresome and, unless they're well written, keeping your visitor's interest is difficult. Be sure that you NEED everything on the page. It's worth critically examining the contents of a page, sentence by sentence, and ask yourself which stuff is really necessary and which stuff can be done without.7. Don't be afraid of empty space. Don't clutter upyour page with loads of 'stuff'. If it's not essential leave it out. You can draw attention to the important things by giving them space to breath rather than making them big or loud.8. Be sure to put a link to your home page on every page of your site. Links marked 'Back' are no good to people who've arrived directly onto one of your pages from a search engine.9. Include your contact information (company name, address, link to contact page and perhaps even tel./fax. numbers) at the bottom of each page of your site. This will save visitors having to search for it, and it will reassure them that you're a real and credible business.10. Don't put a graphic counter on your page. People will not buy from a site that has something like "Visitors since 1998: 00001471" in a glaring graphic at the bottom of the page. Just don't do it. You'll have all the statistics you need about your visitors from your webhost (or third-party stats services like sitemeter.com).11. Don't clutter your home page with banners, ads, and unnecessary graphics. Less is definitely more in website design. If you want to place ads on you site keep it to a minimum - especially on your home page (maximum 2 banners - preferably none). These only take up valuable download time and distract your visitors from your central product(s).12. Make sure your site works well with the main browsers and screen resolutions. Verify that you've no broken or outdated links.13. Check and double-check your spelling and your grammar. Mistakes on this front will kill a sale quicker than you can say "How do you spell disastor?".14. Don't even consider putting background music on your site. Nothing sends visitors running away faster than a woeful, repetitive midi file tinkling away in the background.15. Avoid overusing gadgets - again if you don't need it and your visitors have nothing to gain from it, leave it out. There are very few gadgets that impress nowadays. If you want to impress your visitors give them clear information on clearly laid-out pages that download quickly.16. Your navigation bar should contain links to theMAIN pages of your site only. Links to additional sub-pages can be made from those main pages.Try to ensure that nothing on your site is farther than three clicks away from your home page.17. If you're using graphics for your main navigation links, you should consider including text links also (at the bottom of the page, for example). This will be appreciated by visitors who can't (or don't want to) download graphics. Also, Search Engine Robots can only follow text links, so if you only have graphic links they will not be able to get to the other pages of your site.18. Don't put 'under construction' signs on a page. If it's not finished don't make it accessible. 19. Keep Your Links Honest. Don't put a link that says "Click here for a free gift" that actually sends your visitor to another site that is offering nothing for free.20. Use CAPITAL LETTERS sparingly to highlight important words. DON'T TYPE LARGE BLOCKS OF TEXT ALL IN CAPITALS. IT MAKES YOUR TEXT HARD TO READ AND LOOKS AWFUL. YOUR VISITORS WILL NOT WANT TO READ IT. IF YOU WANT TO HIGHLIGHT SOMETHING IMPORTANT, TRY USING SPACE OR COLOR INSTEAD.21. Don't put large blocks of text in BOLD. You should use bold text sparingly, for emphasis or for headings.22. Don't UNDERLINE any text on your page. People will think it's a link (that isn't working).23. If you have links incorporated in your text, make sure they're visible. The best way to get your links noticed is to use the standard blue-underlined link look.24. Avoid the use of frames (i.e. when the screen is broken into two or more parts). These add a whole heap of complications that you can do without. 25. Avoid using one of those 'Click here to enter' entry pages. They're a waste of your visitor's time.26. Get others (who have some experience with surfing the Internet) to check out your site. Did they find it easy to understand? Did they find it appealing to the eye? Did they get lost or find themselves stumbling into a dead end? Would they feel confident buying from a site like yours?Leave a message at webmaster forums asking fellow website designers to give a look at your site and make comments.27. Concentrate on keeping things as simple as possible -- both for you AND for your visitors.Happy webdesign! About the Author
Michael Hopkins is owner of BizzyDays eBook Publications.Visit now to download original ebooks for FREE at:http://www.bizzydays.comThis article first appeared in Michael's newsletter 'Ebook Times'.To subscribe visit: http://www.bizzydays.com/free_newsletter.htm
|
10 Keys to Creating a Profitable Online Business by Jan Peterson
10 Keys to Creating a Profitable Online Business Starting an online business is not always as easy as it may sound. But, running an online business has many benefits over its offline counterpart. First, and the most appealing, is you'll most likely be working from home from your own computer, and working the hours that suit you. And secondly, you have the potential to make a lot more money than you would if you were working for someone else.Before embarking on an online entrepreneurial quest for the perfect home-based business, it's advisable to look at the array of online business opportunities available, and decide which would be the most suitable for you. While it's quite conceivable, that the most profitable and legitimate type of online businesses can be operated successfully by one person, most involve a collaboration of skills and input. For the individual, making money online is a very real prospect, but there are some important factors that should be considered before taking that first vital step.1.Should you sell a service?Unless you have a well-developed skill such as, web design, graphics design, writing or some other creative or artistic flair, you'll have to concentrate on finding or creating a product.In selling your services, you must first determine whether a paying market actually exists for your services. Initially, you'll need to do some research and look at similar services being offered. A good indicator is usually when there are numerous similar services available. This would suggest a buoyant market, but it's not always the case. A friendly yet inquisitive email sent to a few established service providers in the business you're considering, should give you an insight.Take a good look at the existing competition. Look at the quality of their work. Could you do it better? What prices are they charging? Could you do it cheaper? If you can effectively do either of these you're on your way to building online wealth.2.Should you sell a product?More people than ever buy products online, but the main thing to consider is whether you want to sell a tangible product or a virtual product.As with selling a service, you must first determine whether a market exists for your product. Look at similar products then decide whether there's room for another player. All products will have to be sold through a website, from which an order can be taken and a payment can be processed. If you have the knowledge and necessary skills, you can easily build the website yourself. Otherwise you will have to pay a professional.A tangible product is something that can be held in the hand, therefore it will also need to be packed and shipped. Processing orders is very time consuming, but more importantly you may have to keep inventory, which can be very expensive plus you'll need to find storage space.An alternative is to sell virtual products. These include downloadable e-books, videos and information products. You'll still need a website with ordering and credit card processing facilities, but you will not need to keep any inventory and it won't take up any space (except on your computer's hard drive) Many successful Internet marketers use this method to maximum effect. 3.Selling someone else's productSome of the best online business opportunities are very simple to set up and run. The first of these is affiliate marketing. You simply find some existing products that are being successfully sold on the Internet, and sign up for their affiliate program. Basically, this is straight-forward process. You complete an online application form and you're given a reference number, which you can embed into your marketing links. The host company will also track your sales and pay you commissions. All you have to do is sell their products.Some people go overboard on affiliate programs, trying to sell anything and everything they can sign up for. It's advisable to concentrate on a few related items such as e-books on a similar subject. When that enterprise begins to make money online, start all over again with a set of different products. With careful consideration and clever marketing, affiliate programs can be the perfect way of making money online. A good place to start is www.clickbank.com4.Buying a business or franchiseIf you'd prefer to buy a readymade business, there are many to choose from. Some established and profitable Internet businesses will gladly sell you a franchise. This will most likely be a clone of their existing business, but beware! Owning a franchise business on the Internet will prove useless unless you have territorial rights. The problem with online franchises is your limitations on what you can sell. You must sign an agreement with the franchisor, that you, the franchisee will only sell their range of products. Check out the various franchise opportunities at www.usatoday.franchisesolutions.com5.Online investment opportunitiesNot strictly a business opportunity, but investing in real estate or stocks and shares has become big business in itself. The Internet has opened up all kinds of opportunities for investors, and it's so easy to go online and find stock brokers willing to advise you where to put your hard-earned cash for the maximum return. The big consideration with investing is to remember that prices can fall just as quickly as they rise. For all the information you need on investments, visit www.investorguide.com 6.Finding the right market Whatever service or product you decide to offer your online customers, you must first establish whether there's a need for it. If there is, you'll have to work on an effective strategy of getting your product in front of your prospect ahead of the competition.It's been proven time and again that small is big. The small or niche market has been responsible for many people making a nice profit from the Internet. It's as well to remember, that a niche market on the internet could number well over a million potential customers. Just 5% of a market this size, each buying a product with a $10 profit margin, would return $500,000 in profits.A few examples of niche markets might be: Holidays for singles over 40, sports and fashion wear for children 6-24 months or easy car maintenance for lady drivers. 7.Online AuctionsThe phenomenal success of online auctions, eBay in particular, is unprecedented. Not only are the online auction companies making large profits, they give everyone an opportunity to sell something to anyone anywhere in the world. From fashion accessories to collectibles and sports equipment to memorabilia, there appears to be a market, although limited, for everything.The key to success here is to buy wholesale and sell volume. When you've got to the point of making good money from online auctions, simply write a book and tell everyone else how you did it. To get started in online auctions, go to eBay, click on wholesale, buy some stock and resell individually back on eBay.8.Paid SurveysSome people might not consider clicking boxes alongside questions a valid business opportunity. But if you consider it work, and the survey companies are willing to pay you, then it must be a form of business to be considered. It's something almost anyone can do, doesn't require any specialist knowledge or skill and can be done from anywhere.The downside is, it's tedious and won't make you a fortune. However, it's the ideal part-time opportunity for people with a few hours to spare or to run alongside a new venture during the 'quiet' periods. To sign up for online surveys visit: www.surveyclub.com9.Enthusiasm, Commitment and Self-DisciplineLooking at the various online business opportunities and how you should evaluate them is only part of the equation for online wealth building. Working for yourself in your home-based business will require real enthusiasm, commitment and copious amounts of self-discipline. Whichever route or opportunity you consider, all will require a degree of 'do-ability'. Be prepared to spend more time at your computer, especially in the early months, building your business and getting your products in front of likely prospects. If you do it right, an online business can pay you big monetary rewards.10. Accounting the costs If you plan to set up and run an online business as your main source of income, beware! The tax man cometh! An online business is no different to a bricks and mortar business, in the eyes of the IRS. If you establish an online business and you're making a full-time income, don't forget to inform the authorities. You must have a business name, although this could be your own name, preferably a business bank account and you'll need to inform the IRS.You'll need to keep records of all your business transactions for accounting purposes and you'll need to set aside a percentage of your profits to cover taxes. Microsoft's Excel program is perfect for keeping records of this nature, but don't forget to keep a back-up of your files, just in case. The message here is to play it straight and keep it legal.Of all the things you should consider, when planning to start an online business, the most important is undoubtedly marketing. Marketing strategies can make or break a business. About the Author
Jan Peterson, Founder of www.GoldStarReveiw.com, provides in-depth research and candid reviews of over 400 business opportunities both online and offline. Go to www.goldstarreview.com for your FREE Report on the Top 10 business opportunities.
|
10 Top Ways to Explode you Online Business Profits by Jan Peterson
10 Top Ways to Explode Your Online Business ProfitsDo you have an online business that's not generating the online income you expected? Well if it's any consolation, you're not alone. Many online businesses have experienced the 'deadly silence' of the Information Super Highway at some time. If you're selling a product or service online, the necessity for website traffic is obvious, but the methods used to steer visitors to websites, seems to be constantly changing.What should you do to get more traffic to your website? Firstly, you could invest a little time and money and follow these 10 ways to explode your online business profits. Whether you have an affiliate site or teach people to make money from real estate investing, these guidelines will apply to you.1. Back to basics with your websiteYour website is your store front, and as such should be set out in a way that everyone can easily find their way around. It should be easy to navigate with text links or buttons displayed where your visitors would expect them, which is at the top of the page or on the left-hand side. Also, ensure text links are blue and underlined because that's what people are used to and expect to see.Don't clutter your website. You can have as many web pages as you need, so there's no point in trying to cram everything onto one page. Spread it out and allow for plenty of white space. It will make your site appear 'open' and friendly. You don't want to make your visitors feel confused or intimidated by too much information. Also, and for the same reason, keep graphics and images to a minimum and never use animated graphics. They cause too much distraction.2. Make buying from your website a pleasurable experienceWhatever you're selling from your website, It's imperative that your visitor can quickly find the product they want, order it and pay for it in one fluent transaction. To enable them to do this, make sure your products are properly listed and categorized. Always give a good description of the product, its features, benefits and price. It's a good idea to include packing and shipping in the price, so your visitors know exactly what it will cost them.Wherever possible, always give a guarantee. Online customers need to be assured that they can return the product if faulty or unsuitable. Create a webpage clearly outlining your returns and refunds policy. A guarantee will encourage trust and help build credibility. Making a buying decision and the payment process easy for your customers, may bring them back again. Repeat business is key to boosting your online profits. 3. Give your online customers a reason to come back to your websiteIf a customer has bought a product or service from you and is completely satisfied with the whole transaction, chances are they will come back. But it is only a chance. So how do you persuade a customer to come back and buy from you again? You could give them something for free, or a bonus each time they buy. You could create loyalty by giving them a virtual 'money off' coupon or voucher, which they can redeem against their next purchase.You could ask them to subscribe to your 'savers club' in return for 10% off all future purchases. Each purchase they make could earn them points, which could be redeemed for prizes. Every time they purchase a product, their name could be entered into a weekly or monthly draw for a special prize. Make buying from your website fun and rewarding if you want your visitors to become multiple purchasers.4. Get up close and personal with your prospectsAt least as close and personal as you can, without causing undue suspicion of ulterior motives. One way to get closer to your customers is to capture their name and email so you can stay in touch with them. You could make your website a free subscription site. Customers could complete a short online form, giving their name and email and creating a user name and password. You could then email them on a regular basis with relevant product information and news of special offers.Alternatively, you could ask your site visitors to subscribe to your online newsletter in return for freebies or discounts. This way you'll be able to provide them with more information about your products, new lines, end of lines, special offers, discounts and provide direct links to any part of your website. Keeping in touch with your customers makes them feel valued.5. Free online promotion tacticsIf you want traffic, and traffic equals customers, there are a number of essentially basic things you must do to promote your website. Here, we'll look at the free options. Firstly, submit your website to the search engines. Over the course of a month you should make additions/changes to your website. Even minor changes will count. This lets the search engines know that your site is active.An active website will maintain its position and even rise above inactive websites. Submit your website to all the local directories. People like to buy local. It makes them feel as though you're operating within their local community. Join a reciprocal link program. Exchanging links with other related, but non-competitive, sites could help with your search engine ranking. A website that has a lot of links pointing to it is considered a popular website. But make sure it is a quality reciprocal link program. I prefer to do my own links. It isn't hard but it takes time and some patience.6. Search engine optimization - keywordsThere have been books written on this subject, companies specialize in it and everyone wants it for their website. Here are the basics. Make sure your web pages each have a 'title' tag. Individual pages should have separate titles and not default titles like 'new_page_1.htm'. By far the most important aspect of SEO is keywords. These are the words or phrases that potential customers are likely to type into the search field of major search engines.When looking for keywords, search engines will first check your pages' title, then the headline followed by the first 2 paragraphs of text. While it's important to place as many relevant keywords into your web pages' Meta tags, it's equally important to include main keywords and phrases in the content of your viewing page. Keyword density or frequency within the first 2 paragraphs is also significant to search engines in determining how relevant your site is.7. Web page content. The new king of the roadFresh, interesting, informative, keyword-rich content is king. Search engines just can't get enough of it. Why? Simple! Because the Internet is primarily an 'Information Highway'. If people use the Internet to search for information, it's logical to assume that search engines are designed to find it for them. A web page that is constantly providing its visitors with news, reviews and interesting articles is high on a search engines hit list.A websites' level of popularity depends on the value of the relevant content it provides. So, it must be valuable, relevant and it must be grammatically sound. It also needs that infusion of keywords. Adding regular content to your web pages, is a sure fire way of getting your site noticed, and should be placed high on your list of Internet marketing strategies.8. Internet marketing - your success depends on itIf you're selling anything online, your success will, to a large extent, depend on your level of knowledge and experience in marketing. Marketing is responsible for making or breaking a business, and that applies to both online and offline businesses. To be successful online you must learn to become an all-round successful Internet marketer. Here's one very effective tip…Write an interesting article about your business or products. It must be informative and not contain blatant advertising. Submit your article to ezines and free article websites. Go to Google and type in 'article submissions'. Register your details, copy and paste your article, assuming you have pre-written it in MS Word, and put your website URL in the resource box provided. With so many website owners desperate for content, they'll put your article, together with your details and URL, in their newsletters, ezines and on their websites for all their customers to see. Result? Instant free advertising and recognition.9. Viral marketing - spreading the word Another marketing strategy worthy of inclusion is viral marketing. This may take a bit of time but it's very effective and is well worth the effort. Here's an example. Write a short e-book, say 10 pages, about your products or services. Include as many facts and figures, features and benefits as you can in order to make the book 'valuable' to your prospective customers. But more importantly, include several links back to your website. Turn your book into a Portable Document File (pdf). Get the free software to do this by typing 'free pdf' into Google. When you have created your book as a pdf file, submit to 'free ebook submissions' and 'ebook submission', again using Google to find the relevant websites. Also, allow your site visitors to download a free copy from your own website and encourage them to give it to others for free. The idea is to get your free book with your website links circulating around the Internet and bringing new customers to your site.10. Paid advertising - make it count Online advertising and marketing are both forms of online promotion. Whilst there are many aspects, which are free, the alternative is to pay for results. The most important thing to consider when choosing to pay is the return you can expect from your investment. If you invest $100, the very least you should expect is to cover that sum. Everything above that is profit. But which is the best way to go for online advertising?Let's look at a few of the choices. Banner ads, ezine and newsletter ads, pop-up ads, classified ads, email lists and pay per click. Online advertising companies will create banner ads and pop-up ads for you and display them on certain participating websites. If a prospect clicks on the banner or pop-up they are redirected to your website. Ezine, newsletter, email lists and classifieds will generally consist of a written ad, with a text link, being placed into a high volume traffic website, email or subscriber list. With pay per click ads, you only pay for the amount of clicks your ad receives. To know which is the most effective, will require some online research and investigation. About the Author
Jan Peterson founder of www.goldstarreview.com researches and reviews business opportunities including internet marketing, real estate investing, affiliate marketing, financial investing and more. Over 400 FREE reports available.
|
Before You Register a Domain Name for Your New Online Business... by Gerardas Norkus
Recently I made a mistake that may cost a great deal of traffic to my new web site. Let me explain... I studied so many books about Internet marketing over the last couple of years that I decided to start a new web site, and share my knowladge and experience with other fellow Internet marketers. Since I read lots of information about search engine optimization (SEO), I intended to optimize all of my web pages for search engines from the beginning on, expecting Google to be my number one source of traffic in the near future. I did an extensive keyword research using WordTraker, made a blueprint for my product and article pages, and the time has come to choose a great domain name for my new project. I went to GoDaddy, the famous domain name registar, tried this and that, and finally came up with a beautiful domain name related to Internet marketing - netmarketingstrategies.com You probably know that Internet marketing is a very competitive niche, so I was glad that this domain name was still available. I registered it immediately. My site was up and running in 48 hours. Now I needed some fresh web content, and to get indexed by major search engines as soon as possible. So, I spent a week or two writing search engine optimized content for my new online business. I usually don't submit my new web sites to search engines for indexing. I prefer when my sites are found on other web sites and get spidered automatically. One of the easiest ways to have a link to a web site from other sites is by writing and distributing high quality articles. So, I wrote an article about two-tier affiliate programs and submited it to major article directories. Within a couple of days I searched for my article title in Google and noticed that it did great. Publishers liked my article and they were publishing it on their web sites and newsletters. I expected my home page to get indexed very fast. Time went. Each week I searched Google to see if my site has already got indexed. It didn't. I decided to see if my domain has been spidered by other major search engines. Yes, both Yahoo and MSN got it. So, what went wrong? Why Google won't index my home page? Here's what I think went wrong: my further investigation showed that the domain name had already been used by another webmaster and had been expired half a year ago when I registered it. It seems that the previous domain name owner was using unfair search engine optimization strategies and his web site was banned by Google. I sent a request to Google explaining the situation and asking to lift the ban from my web site. I am not sure if they will listen and help me. I am ready to register a new domain name in a few weeks time if I still cannot get my site indexed by Google. So, don't make the same mistake I did... If you intend to optimize your new web site in order to receive traffic from Google and other search engines, make sure to check out if a domain name you've selected for your online business is not banned by Google before registering it. About the Author
Gerardas Norkus has been marketing online since 1997. Take advantage of his battle tested Internet marketing strategies that could quietly make you huge profits every single month. Take 7-part e-mail course at: http://www.netmarketingstrategies.com
|
Choosing the Right Strategy for your Online Business: Pay for Inclusion vs Pay per Click by Richard Zwicky
Back in the old days of the Internet - in 1993, - there were 284 locations on the entire World Wide Web. According to Bill Clinton, only 8 of them ended in .com or .net when he was sworn into office. As of January 1, 2003, there were 171,000,000 domain hosts in use. In 1995, the largest search engine database was Altavista, and it had most of the Internet categorized. Today Google and FASTsearch own the largest databases. Yet neither one of them has even 10% of the Internet covered. It's estimated that more than 8,000,000 web pages are added to the Internet every day. None of the search engines are able to keep up to that pace. So how will your website stand out? How will it acquire the traffic it needs to succeed? There are many ways to approach the issue of marketing an online business, but for the sake of this article, we'll concern ourselves solely with online tools, and ways to expedite success. In that vein, we'll concern ourselves with Pay for Inclusion and Pay for Placement (or Pay per Click) advertising.
Some engines, such as AltaVista, Inktomi, Looksmart and FAST, use a pay for inclusion model. What this means is that to be guaranteed to be found within that specific search engine index, the website operator must pay a fee to be listed. It's similar to the fee a business pays for a Yellow Pages listing. These fees vary from monthly to annual. Looksmart charges a listing fee, plus a fee of $0.15 per clickthrough.
Engaging a Pay-for-Inclusion service does not come with any placement guarantees. If your website is not properly optimized, but you paid an inclusion fee, it is guaranteed to be indexed and listed somewhere within that search engine. If you want to ensure success with a Pay-for-Inclusion search engine, then your website must still be optimized. Without proper optimization, which includes an analysis from the perspective of all the factors that the search engines look for, a pay for inclusion service will not deliver the desired benefits to the website operator.
When properly matched with a comprehensive Search Engine Optimization regimen, a Pay for Inclusion program will result in powerful results: Qualified Traffic, Customers, and Relevant Traffic.
Pay per Click advertising is the process by which a web site operator can arrange for a website to be placed in a pre-defined position within certain search engines, such as Overture.
Search Engine Placement is always a Pay-Per-Click solution. While advertising websites are only permitted to buy advertising in search queries that are relevant to their content, they are not sorted by relevance but rather purely based on bid value.
Pay per click services allow advertisers to bid for each visitor directed through to their web site, based upon the number of clicks the ad receives. Pay per Click search engine placement should be realistically viewed for what it is - an online auction. Advertisers bid against each other for a fixed position within a list of search results. The advertiser who bids the most is given the top spot in the list. Each advertiser bids according to their budget, and has to know his or her Return On Investment (ROI) to determine how much money should be spent on acquiring new customers.
How Do I Know Which Strategy Is Right For My Website?
For those advertisers where the ROI is sensible or worthwhile, pay per click search engines are valuable customer acquisition tools. But is it right for you? While it can be expensive, here's a way for you to easily determine the ROI for your online business, and determine if it is the right choice for you. Take out a sheet of paper, and at the top of the sheet mark down the average price of the goods you sell - we'll use $100.00 for the purpose of the example. From that number, make some simple and basic calculations, outlined here:
$100.00 Sale Amount
-$ 50.00 Cost of Goods
-$ 5.00 Transaction Cost (bank charges, credit card)
-$ 8.50 Shipping Fees (This assumes you're delivering a product, it needs a box, label, and has a delivery cost.
-$ 10.00 Customer support costs - time on phone, email, etc... supporting and processing the transaction. What's 1 hour of your time worth?
$ 26.50 = Margin
Assuming this margin is correct for your website, is a Pay per Click campaign right for you? You'll need to look at your stats to judge this properly. You need to determine how many of your visitors are converting into buyers. IF your website has a 4% conversion rate, and your category is moderately competitive, you will probably need to budget at least $1.00 per click to get spot #3. Spot #3 is important because more often than not it's the top 3 spots per page of search engine results that are reserved for Pay per Click advertisers.
Assuming your website gets into the top three spots, here's how the math works if you get 100 clicks in a month. Since it's all percentage based, the same holds true if you get 25 clicks or 10,000 clicks.
100 clicks @ $1.00 per click = $100.00 cost 4% conversion = 4 sales = 4x $26.50 (margin on sale) = $106.00 Profit = $ 6.00
So, if the above were true, and IF the pay per click advertisement sent you 100 visitors per month, you would make only $6.00. Would you make much less having spot #4 instead of spot #3 ? If it meant one less sale a month, that would be worth it. You would make $70.00 more by selling less! Does spot #3 get much more traffic than relevant results in spots 4 through 10? Not at all for spot # 4, 5, 6, and only a little bit more for spot #'s 7-10. Remember, people usually look at the title or site description to see if it is relevant. Pay per Click is worth the money if your website is not found under any relevant queries in the top 20, but its value drops quickly if a website is found easily in the free listings within the search engines.
Is Pay for Inclusion Less Expensive?
If we use the same calculation as above, and your website had 4 sales from a pay for inclusion engine where you paid $39.00 per year, or $3.25 / month, your profit would have been $103.25.
What About The Cost Of Search Engine Optimization?
Search engine optimization does not have to be expensive. You can do the work yourself, but you need to ensure that it makes sense to do so. By this I mean, is doing it yourself a cost efficient, business proposition? Any time that you as an individual put into search engine optimization is time that you take away from business fundamentals and essentials. It's time away from customer support, content creation, service, administration, product research, other marketing, etc... What is that time worth? It's got to be part of the ROI calculation too. More and more people are choosing to outsource this work. It's estimated that 70% of online businesses will outsource non-core operations this year. It only makes sense. It's smart business to focus on what you know and do well and to hire others to support you in the other areas. Not many smart businessmen write their own contracts - they get their lawyer to do it. They want to ensure it's done right. Doing it right in the first place saves money in the long run. Outsourcing means getting someone else to do the work for you, properly. It does not mean getting someone to tell you what to do, or how to do things.
What's Right For Your Website?
In the long run, a website operator that has a well optimized website will beat out a non-optimized website that concentrates on Pay per Click advertising for customer acquisition every day of the year. He may make fewer sales in a year, but he will make more profit from each sale. If the website is properly optimized, it will enjoy better placement in more search engines. This means it will survive, and prosper in the long run.
Richard Zwicky is a founder and the CEO of Metamend Software, a Victoria B.C. based firm whose cutting edge Search Engine Optimization software has been recognized around the world as a leader in its field. Employing a staff of 10, the firm's business comes from around the world, with clients from every continent. Most recently the company was recognized for their geo-locational, or GIS technology, which correlates online businesses with their physical locations.
articles@metamend.com
|
Find The Online Business Made For You – 7 Steps To Set You FREE by Mira Marsellia
Best Tips to Help You Break Out of Searching Frustration
Are you confused by the huge selection of online business at the internet and offering letter in your inbox? Do you have online business but don’t give you good result as you expected? Let’s avoid being frustrated and stuck in spending more time in long search. If you don’t know exactly what you want to do and where from you start, it’s worthwhile looking the tips hereunder.
1. Learn Directly from Successful Internet Marketer.
Identify people who are succeeding as internet marketer and a “bigdog” in the business. Learn from their website, what they sell, what the do, and what the promotion they campaign for their business. Sign up for their newsletter. Many successful internet marketers would be like to share their tactic and give advice. It’s the same with looking for a job, if you want to get succeed then learn from people who are good at it.
2. Join with Focus Group and Mailing List
You can get much information here about good online business and share with others thought. You can also use your networking here for building your own business. Do not hesitate to learn from others and ask for their advice. Being active is nothing to loose if you want to find the best online business that suitable for you.
3. Change your perspective and attitude
Don’t you think doing business give a lots of fun like playing the game? Do you believe doing business online make your mind active and upgrading your knowledge? Then you will get paid for something you really enjoy and give you accessibility to financial freedom life. If you think doing business is something that burden, you will lose most of fun in doing that.
4. Persistence is the Main Rule
You must be mentally and financially prepared for your online business to last longer than you expected. Allocated big money at one time is not good idea. You better allocate small amount for your business in consistent way. Many experts says the higher the income from online business you are expecting the longer the online business building can take. Persistence means keep searching, then trying, learning, and evaluating. Online business is not one time job, keep in your mind: the NEVER EVER GIVE UP words. What causes so many people in online business to fail is that they have small amount of mental success quality. They keep in their mind to run the business in a short limited time only. Once they reach the dead line they made, they give up without any business running at all.
5. Expect the Unexpected
Be prepared for the fact that in internet business realm, changing is a must. Day by day new business are created, new method are invented. Keep your mind active and be creative. If you look for strategy and best tactic that always being up-to-date in internet marketing, then join with experts business. Some of them will give good training and tools, marketing library and e-book for free.
6. Go After the Business You Really Want to
If you want to be a supper affiliate internet marketer, then look for that. If you like to be the sky is the limit network marketer, and then get up to it. The important thing you have to stick to reputable company if you don’t have your original own product and service. Don’t mess your website with many different kind of product and service. It won’t do any good since those won’t set you a focus.
7. Get out from your Comfort Zone
Don’t worry from being failed, rejected, refused, and disappointed. When you do your business step by step, you will get expert day by day, and someday you will be able to banish all the obstacles far behind. About the Author: Mira Marsellia is member of Elite Team Marketing.
Giving you 30 Days FREE Training of Internet Marketing.
Website at: http://EliteTeamMarketingSuccess.blogspot.com
Source: www.isnare.com
|
How to Brand/Market Yourself and your Online Business on a "Shoestring Budget"...or even for FREE (Revised)! by Craig Lock
Article Title: How to Brand/Market Yourself and your Online Business on a "Shoestring Budget"...or even for FREE (Revised)! Author Name: Craig Lock Line Space: 65 characters Category (key words): Internet, online marketing, internet marketing, writing articles Internet addresses: http://www.bridgeniche.com/stepstosuccess/ and http://www.craiglock.com http://www.craiglock.com Publishing Guidelines: This article may be freely reproduced electronically or in print. "We share what we know, so that others may grow." "If you have knowledge, let others light a candle to it." - Margaret Fuller (That's a metaphor, btw). * HOW TO BRAND/MARKET YOURSELF AND YOUR BUSINESS ON A "SHOESTRING BUDGET"... OR EVEN FOR FREE (UP-DATED) by Craig Lock(Please excuse my long title!)**Give a man a fish and you feed him for a day; teach a man to use the Internet and he won't bother you for months...or perhaps even years! (Sorry men... however, I presume this principle also applies to our women-folk!). Here are some tips in writing some articles to "spread the word" about your business, as an internet marketing strategy... and especially on the smell of an oily rag"... Me write an article! Yes, you can, because you know more about YOUR business than anyone else on this planet. And most importantly, I don't believe that you have to be a "pro" writer to write good articles. HOW TO GET STARTED?To "kick off"... Firstly pick a subject that YOU KNOW - a topic that pertains (nice word that!) to your area of business. You are the "expert" in it. Then write to HELP others by sharing your unique knowledge or experiences. I believe, it's the BEST MARKETING TOOL available. And (can I begin a sentence with "an and" - yes)... You DON'T have to be a good writer to write articles. My advice is just find your "natural style" by writing as you speak; as practicing writing in your "natural style" breeds confidence. Then submit your articles to ezines and announcement lists, like Article Announce, Free Content, Publisher Network, Article Xpress, FreeEzineContent, Free-Reprint-Articles, Netwrite-Publish-Announce and Article Publish. Those above are the ones we mostly use. Here is a list of seven ("lucky") of the more prominent Yahoo.com Article Announcement Groups: http://groups.yahoo.com/group/aabusiness http://groups.yahoo.com/group/ArticlePublisher http://groups.yahoo.com/group/Free-Content http://groups.yahoo.com/group/Free_eContent http://groups.yahoo.com/group/Free-Reprint-Articles http://groups.yahoo.com/group/netwrite-publish-announce and finally, http://groups.yahoo.com/group/publisher_network/ First you have to subscribe to these lists (check out the others, as well some others, like the Topica lists under GOOGLE search engine). We find this marketing method by far the most effective means of getting traffic to our various sites (and one thing then leads to another)... and best of all the form of BRANDING your business in cyberspace costs nothing, but a little time and effort! Lately, all our marketing has been done through writing articles based on my experiences and knowledge (in internet marketing, writing, money and self help) and submitting them to the above-mentioned article announcement lists. Often from there they get picked up by ezines with large readerships - from 10000 ...to even ones with millions of subscribers. True! These big ezine publishers are continually looking for new and quality content, particularly ORIGINAL and valuable material that can help others. My advice is... Write about what you KNOW - your areas of knowledge and expertise, based on your unique life experiences. We find this strategy of SHARING relevant and practical information most effective of all in drawing traffic to our various web sites... and best of all, it helps others "out there in the vast void/realm of cyberspace". That is one of the main reasons why I write my various articles. Here are some other points in writing articles for the www:Firstly,* Identify your target audience.* Keep your title reasonably short* *.* Keep your paragraphs short.* Get to the point quickly (enough waffle with maple syrup, Craig!). * Target your article to your audience with "valuable and focussed information". * Use the occasional exclamation mark (!) to get your readers attention (not too many, mind you!). * Make sure your article flows properly. Re-read and re-read to see how it "speaks" to the readers mind. * Try to be concise in your wording. Brevity is the hall-mark of good writing...or so say many of the teachers of writing! (Though I don't necessarily agree with that last statement - always breaking the rules, Craig!).* Be credible (big word, eh?) at all times. I try to write my articles in a "conversational style with dashes of my funny/weird humour". * Put some thought and effort into your heading - again to get your reader's immediate attention. * Use bullets in your articles - its makes the points easy to follow (as I've used in this section). * Conclude with a strong message. The final paragraph should contain a message that summarises your article, or gets your reader to take further action. * Offer a free report with your article - this is an easy way to collect a list of adresses for marketing your product(s). An instant target market! * Finally, make sure your layout is good (not one of my strong points!), as this greatly enhances your prospects of getting published Some prominent article writers say one should write differently to one's natural style, when writing for the web . I say , DON'T. Just write what comes naturally...and BE YOURSELF. Though you may have to be somewhat briefer than usual, if you are a "waffler", like this writer. People want immediate information online and have limited time usually (and attention span online, like this writer). It's the "instant coffee, er sorry, generation. The internet is such an amazing medium for communication. I've just submitted this article and it's been published almost instaneously (big word!) in a few places (some article announcement lists). So YOU TOO can write articles on your chosen subject in your internet marketing efforts. MORE TRAFFIC = INCREASED SALES Your writing will improve with confidence... so just take that FIRST STEP, that leap of faith and watch what happens. Writers and internet marketers - Grab this moment in history well. "Carpe diem" (seize the day!).Happy writing 'dem' articles and...Just GO FOR ITCraig Lock http://www.craiglock.comAbout the author: Craig Lock is following his path of being an internet "pioneer" and his dream of touching many lives in the "vast unchartered world of cyberspace"...and the "miracle" is that he's a "total non-techno". Craig believes in the great potential of every human being in the journey of life and loves to encourage people to share their individual (and guiding) spirits, so that they become all that they are CAPABLE of being. Craig Lock's books are available at: www.bridgeniche.comAll proceeds go to needy and underprivileged children - MINEThe "original" Online Creative Writing Course http://www.nzenterprise.com/writer/creative.html P.S: As the ancient Chinese philosopher said so well, "A journey of a thousand miles starts with a ... broken fan belt and a flat tyre"... er sorry... a single step. "Whatever you can do, or dream you can, begin it. Boldness has genius, power and magic in it." - Johan Wolfgang Von Goethe (German philosopher) THIS ARTICLE MAY BE FREELY PUBLISHED About the Author
About the author: Craig Lock is following his path of being an internet "pioneer" and his dream of touching many lives in the "vast unchartered world of cyberspace"...and the "miracle" is that he's a "total non-techno". Craig believes in the great potential of every human being in the journey of life and loves to encourage people to share their individual (and guiding) spirits, so that they become all that they are CAPABLE of being.
|
Building Online Businesses by Andrea Lee
Thomas J. Leonard was a leader in the coaching profession who passed away suddenly on February 11, 2003. I continue to be centered, inspired and energized by his leadership every day. Thank you, Thomas.
Here is a list of Top Ten things Thomas created that have impacted me most:
1. The Top 10 Factors Which Contributed To My Success available at http://www.andreajlee.com/toptentjl.html
This top ten list was one of the first I ever read within the context of all the material available in the coaching world. I remember getting a huge 'wow' from it, and earmarking it as pretty special. And yet when I read it again now, I realize how little I really understood it...much less lived it. So now, when I re-read it, which I do from time to time to inform the businesses I'm currently building, and help navigate the waters I'm in, I make a point of reminding myself that this list will probably bear reading for the next 10 years, it's that full of wisdom. Right now, I'm spending lots of time with item number 3. Next year? I guess we'll see. Which item rocks your world?
2. "Eliminate delay."
Graphical version here: http://www.coachingnuggets.com/eliminatedelaygif.gif
Lots of people really don't like this item, comprised of a simple two words. Yet when people ask me "how did you manage CoachVille with such a small staff," "how do I increase my company's productivity/profitability?" "what do you do differently now, compared to before you worked with Thomas?" or even "how have you achieved the happiness you have, Andrea?" - eliminate delay - is the answer in all cases, and it was one of Thomas' favorites. It seems like a simple message, but it took me more than a year to integrate, and my hunch is very few people really understand it. Key staff at CoachVille 'got' it and thrived, and others just couldn't grasp it and left with a case of burnout.
3. 12 Proven Strategies to Becoming Financially Independent available at http://www.aperfectlife.com/new/financiallyindependentpdf.pdf
This is one of those 'must-print,' 'must-frame' items. And considering Thomas was an ex-financial planner, the 12 strategies are wonderfully, inspiringly BIG, not dreary at all . (If you didn't click the link because you wanted to avoid a lecture on money, give it a chance.) I particularly enjoy the tone of this one...simple, wise, inspiring...just like the heart of the man himself.
4. Cyber Skill #29: Using Instant Messenger available at http://www.certifiedcyber.com/vanilla/29instantmessenger.html
Instant messenger has literally changed my life. As someone who builds online businesses, it still amazes me how many companies have yet to take advantage of the savings in time, money, energy, productivity and profitability that IM can bring. (Is one of them your company? Why?) In this lifetime, because of the impact that using Instant Messenger has had on my life, I will not commute to work another day; I will have less than 10% the amount of flu, cold, other sicknesses, than the general population; I will get much more done in the same amount of time...whether I'm working or catching up with my friends on the other side of the globe. It may surprise you to know that in 2 years of managing CoachVille for Thomas, I only ever met him 3 times...the rest of the time...we Instant Messaged.
5. Thomas' graphical signature file, which says "Ego is good." Graphical version is here: http://www.thomasleonard.com/tjllogoegoisgood.gif
It's true. Ego is good. It shocked me, shook my paradigm (self-effacing Taiwanese woman) and gave me back to myself in three little words. Enough said.
6. The 15 Leadership Proficiencies available at http://www.andreajlee.com/leadershipprofpdf.pdf
The creation and application of the 15 Leadership proficiencies were the source of several heated discussions between Thomas and myself in fall 2002. (Ask Susan Austin, she'll tell you. ) And so you'd be right if you guessed this item is the source of some pain to me because of that. Then again, leadership is about that, isn't it? Passion, integrity, honor...the leadership at CoachVille was chock full of that. And it was a privilege for me to be around to try the proficiencies on within CoachVille as Thomas was creating them. I fully expect these proficiencies to, given time, take an important place in the collective work on leadership...they are just that significant.
Note: As of fall 2002, leadership proficiency #15 on the above document was amended to read - Prioritizes and allocates for the benefit of 98%.
7. Why we Do what we do, and don't do what we could do available at http://www.aperfectlife.com/new/whywedowhatwedopdf.pdf
Soo love this one. Although sometimes I wonder why Thomas bothered going past #1...it seems to hit the nail on the head for me, almost every time.
8. Personal Page from ThomasLeonard.com available at http://www.thomasleonard.com/personalpage.html
Excerpted:
People who have really helped, and influenced me profoundly:
Andrea Lee | GM, CoachVille/GSC
Andrea cares about CoachVille/GSC as much as I do, which is a lot, and means a lot.
Shockingly, it took this tiny note on Thomas' site for me to realize that just by caring, I am enough. For who I am, this is big stuff.
9. Business Concepts #8: The Three Rivet Rule available at http://www.andreajlee.com/008.html
Sometimes I think Thomas came up with this rule because he liked birds, and disliked using the phrase "kill two birds with one stone." But actually there's more to the rule than just that and it's a universal one that pops up nearly daily for me, now that I'm aware enough to notice.
10. The Today's Coach issue on the topic of "How to Strengthen your Reputation as a Coach from Wimpy to Edgy. Available at http://www.todayscoach.com/2002/0722/default.html.
Thomas really was a prolific writer. And as editor of the Today's Coach ezine for two years, I received immeasurable benefits while reading his material in preparation for the weekly issue. This piece on wimpy to edgy had a profound impact for me on many levels...(1) the material itself and the inspiration to develop an 'edge' in my coaching/consulting (2) the clarity around why the combined creative force of Susan Austin and Thomas was so very potent - Susan was an environment that cultivated the edge, where all the good stuff comes from...and (3) how writing just perfectly about life, and in this case, his dog Fringe, could so profoundly impact so many people. This issue brought the most 'AHA' responses from readers of Today's Coach in two years. And I'm still learning from what he wrote and how he wrote it.
Andrea Lee is former General Manager of CoachVille | SOC and multiple small business owner including AndreaJLee.com. She is grateful for having known Thomas and worked at CoachVille and invites you to share your favorite Thomas item or story. You can reach Andrea at andrea@andreajlee.com and we'll share a compilation of these at the blog at www.andreajlee.com. Thanks!
|
100+ Resources for Your Online Business by Terri Seymour
100+ Resources for Your Online Business!© Terri SeymourThis week's article is going to be a list of helpful resources for your online business. There are so manyfacets to this business and so many resources are needed. I hope you find something useful in this column.***Ezine Publishing and Promotion***Text Editorshttp://www.textpad.comhttp://softw.subportal.com/sn/Utilities/Text_Editors_Q-Z/9679.htmlAutoRespondershttp://www.getresponse.comhttp://www.sendfree.comAd Swapshttp://www.ezinelocater.com/browse_specs.php?sid=8http://www.bizpromo.com/ezinetrades.htmhttp://www28.brinkster.com/bluesite/swap.htmhttp://www.myownezine.com/subscribers/index.shtmlEzine Announcement Listsmailto:4All2Promote-subscribe@egroups.commailto:Announce_Lists-subscribe@topica.commailto:eAnnounce-subscribe@egroups.commailto:FindLists-subscribe@topica.commailto:List_Announcements-subscribe@topica.commailto:listyourgroups-subscribe@yahoogroups.com mailto:AnnounceYourGroup-subscribe@yahoogroups.commailto:Join-My-List-subscribe@yahoogroups.comEzine Directorieshttp://www.list-resources.comhttp://www.ezineworld.com/index.php3http://www.cumuli.com/ezine/http://amazines.com/Ezine Contenthttp://www.ezinetrendz.com/publishers.htmhttp://www.ideamarketers.com http://website101.com/freecontent.htmlMisc. Resourceshttp://personalizedpartyfavor.com/freenocatch.htmhttp://ezinexchange.com/index.html?m=62065191http://www.myownezine.com utorial/index.shtml***Affiliate Programs***Affiliate Marketing - DownloadsA Guide to Success in Affiliate Marketinghttp://www.myownezine.com/ebooks/success1.exeAffiliate Marketing Success Tipshttp://www.myownezine.com/ebooks/successtips.exe Affiliate Marketing 101 This book comes in pdf, so right click and then click "Save Target"As" to downloadhttp://www.myownezine.com/ebooks/aebk0002.pdfMore resourceshttp://www.myownezine.com/affiliatesuccess/index.shtmlPrograms to Joinhttp://www.affiliate-programs-guide.com/http://www.associateprograms.com/index.shtmlhttp://www.myownezine.com/affiliates/index.shtml***Writing and Submitting Articles***Articles on writing articlesmailto:getideas@getresponse.com mailto:yesarticles@getresponse.com http://www.ezinehub.com/articles/96.htmlArticle Sites and Listshttp://www.connectionteam.comhttp://www.ezinearticles.comhttp://www.ideamarketers.comhttp://www.marketing-seek.comhttp://www.articlecentral.com/suggest.asp http://www.articlecity.com/article_submission.shtmlhttp://www.bestparentingresources.com/Article.htmlhttp://www.boconline.com/sub-art.htmhttp://www.businesstoolchest.com/articles/submit.shtmlmailto:publisher_network-subscribe@egroups.commailto:article_announce-subscribe@egroups.commailto:PublishInYours-subscribe@onelist.commailto:Free-Content-subscribe@onelist.commailto:ArticlePublisher-subscribe@yahoogroups.commailto:PromoteYourArticle-subscribe@yahoogroups.com mailto:Her-ArticleDepot-subscribe@yahoogroups.com mailto:articlestream-subscribe@topica.com***Website Design and Promotion***Designhttp://www.pageresource.com/http://www.htmlhelp.com/http://www.webpagesthatsuck.com/http://php.resourceindex.com/Complete_Scripts/Promotionhttp://www.addme.com/http://www.apromotionguide.com/http://ftos.searchking.comhttp://dmoz.org/http://www.ezineuniversity.com/resources/index.htmlmailto:linktogether-subscribe@yahoogroups.comhttp://www.iwr.com/free/reciprocal.htmhttp://www.zensearch.com/submit.shtmlhttp://www.klickonusa.com/http://www.cyberpowersearch.com/ http://www.thefreesite.com/amazsubm.htm***Fr~E Downloads***http://www.freewarefiles.com/http://www.downloadalot.com/index2.htmhttp://www.freedownloadscenter.com/***Online Networking***Discussion Groupsmailto:CommonConnections-subscribe@egroups.commailto:Computer_Help_and_Discussion-subscribe@yahoogroups.com mailto:Ebook_Talk-subscribe@yahoogroups.com mailto:hbj_chat-subscribe@yahoogroups.commailto:ideasbypost-subscribe@yahoogroups.com mailto:newbies911-subscribe@topica.commailto:TheWAHMConnection-subscribe@yahoogroups.commailto:HTML-on-the-WEB-subscribe@yahoogroups.commailto:Webmaster-Talk-subscribe@yahoogroups.comMessage Boardshttp://www.momtomomchat.com/boards.htmlhttp://zineadz.com/forum/http://www.internetbasedmoms.com/bb/index.phphttp://www.friendsinbusiness.com/board1/http://www.webwondersnews.com/forum/http://www.ablake.net/forum/http://www.AuthorZone.Com/forums/***Business Helpers***http://www.123webmarketing.com/ezineprofitproducer/ezineprofitproducer.exehttp://www.rimdigest.com/101.exehttp://www.ntelligenz.com/http://www.onlinewebcreations.com/http://www.nameboy.comhttp://www.wilsonweb.com/wmt8/spamfilter_phrases.htmhttp:/ inyurl.com***Misc. Resources***http://www.myownezine.com/ebooks ipsws.exehttp://www.sba.gov/http://www.entrepreneur.com/http://www.webmasterfree.com/software/356.htmlhttp://www.onlinewebcreations.com/ebooks.htmlhttp://cooltext.comhttp://www.ChangeDetect.comhttp://www.gobcl.comhttp://www.stickysauce.comhttp://www.myownezine.com/ecourses/index.shtmlhttp://www.ecommercedealers.com/wpp/free/webprotect.zipYou should be able to find something in this list thatwill help you with your online business. Thank you. About the Author
*************Terri Seymour and her husband Terry ofwww.seymourproducts.com offer a no cost, home business opportunity. Apply online.Resources and more for your home businessavailable at www.myownezine.com Free ecoursebusiness-building-ecourse@getresponse.com ****************
|
10 Top Ways to Explode you Online Business Profits by Jan Peterson
10 Top Ways to Explode Your Online Business Profits
Do you have an online business that's not generating the online income you expected? Well if it's any consolation, you're not alone. Many online businesses have experienced the 'deadly silence' of the Information Super Highway at some time. If you're selling a product or service online, the necessity for website traffic is obvious, but the methods used to steer visitors to websites, seems to be constantly changing.
What should you do to get more traffic to your website? Firstly, you could invest a little time and money and follow these 10 ways to explode your online business profits. Whether you have an affiliate site or teach people to make money from real estate investing, these guidelines will apply to you.
1. Back to basics with your website
Your website is your store front, and as such should be set out in a way that everyone can easily find their way around. It should be easy to navigate with text links or buttons displayed where your visitors would expect them, which is at the top of the page or on the left-hand side. Also, ensure text links are blue and underlined because that's what people are used to and expect to see.
Don't clutter your website. You can have as many web pages as you need, so there's no point in trying to cram everything onto one page. Spread it out and allow for plenty of white space. It will make your site appear 'open' and friendly. You don't want to make your visitors feel confused or intimidated by too much information. Also, and for the same reason, keep graphics and images to a minimum and never use animated graphics. They cause too much distraction.
2. Make buying from your website a pleasurable experience
Whatever you're selling from your website, It's imperative that your visitor can quickly find the product they want, order it and pay for it in one fluent transaction. To enable them to do this, make sure your products are properly listed and categorized. Always give a good description of the product, its features, benefits and price. It's a good idea to include packing and shipping in the price, so your visitors know exactly what it will cost them.
Wherever possible, always give a guarantee. Online customers need to be assured that they can return the product if faulty or unsuitable. Create a webpage clearly outlining your returns and refunds policy. A guarantee will encourage trust and help build credibility. Making a buying decision and the payment process easy for your customers, may bring them back again. Repeat business is key to boosting your online profits.
3. Give your online customers a reason to come back to your website
If a customer has bought a product or service from you and is completely satisfied with the whole transaction, chances are they will come back. But it is only a chance. So how do you persuade a customer to come back and buy from you again? You could give them something for free, or a bonus each time they buy. You could create loyalty by giving them a virtual 'money off' coupon or voucher, which they can redeem against their next purchase.
You could ask them to subscribe to your 'savers club' in return for 10% off all future purchases. Each purchase they make could earn them points, which could be redeemed for prizes. Every time they purchase a product, their name could be entered into a weekly or monthly draw for a special prize. Make buying from your website fun and rewarding if you want your visitors to become multiple purchasers.
4. Get up close and personal with your prospects
At least as close and personal as you can, without causing undue suspicion of ulterior motives. One way to get closer to your customers is to capture their name and email so you can stay in touch with them. You could make your website a free subscription site. Customers could complete a short online form, giving their name and email and creating a user name and password. You could then email them on a regular basis with relevant product information and news of special offers.
Alternatively, you could ask your site visitors to subscribe to your online newsletter in return for freebies or discounts. This way you'll be able to provide them with more information about your products, new lines, end of lines, special offers, discounts and provide direct links to any part of your website. Keeping in touch with your customers makes them feel valued.
5. Free online promotion tactics
If you want traffic, and traffic equals customers, there are a number of essentially basic things you must do to promote your website. Here, we'll look at the free options. Firstly, submit your website to the search engines. Over the course of a month you should make additions/changes to your website. Even minor changes will count. This lets the search engines know that your site is active.
An active website will maintain its position and even rise above inactive websites. Submit your website to all the local directories. People like to buy local. It makes them feel as though you're operating within their local community. Join a reciprocal link program. Exchanging links with other related, but non-competitive, sites could help with your search engine ranking. A website that has a lot of links pointing to it is considered a popular website. But make sure it is a quality reciprocal link program. I prefer to do my own links. It isn't hard but it takes time and some patience.
6. Search engine optimization - keywords
There have been books written on this subject, companies specialize in it and everyone wants it for their website. Here are the basics. Make sure your web pages each have a 'title' tag. Individual pages should have separate titles and not default titles like 'new_page_1.htm'. By far the most important aspect of SEO is keywords. These are the words or phrases that potential customers are likely to type into the search field of major search engines.
When looking for keywords, search engines will first check your pages' title, then the headline followed by the first 2 paragraphs of text. While it's important to place as many relevant keywords into your web pages' Meta tags, it's equally important to include main keywords and phrases in the content of your viewing page. Keyword density or frequency within the first 2 paragraphs is also significant to search engines in determining how relevant your site is.
7. Web page content. The new king of the road
Fresh, interesting, informative, keyword-rich content is king. Search engines just can't get enough of it. Why? Simple! Because the Internet is primarily an 'Information Highway'. If people use the Internet to search for information, it's logical to assume that search engines are designed to find it for them. A web page that is constantly providing its visitors with news, reviews and interesting articles is high on a search engines hit list.
A websites' level of popularity depends on the value of the relevant content it provides. So, it must be valuable, relevant and it must be grammatically sound. It also needs that infusion of keywords. Adding regular content to your web pages, is a sure fire way of getting your site noticed, and should be placed high on your list of Internet marketing strategies.
8. Internet marketing - your success depends on it
If you're selling anything online, your success will, to a large extent, depend on your level of knowledge and experience in marketing. Marketing is responsible for making or breaking a business, and that applies to both online and offline businesses. To be successful online you must learn to become an all-round successful Internet marketer. Here's one very effective tip
Write an interesting article about your business or products. It must be informative and not contain blatant advertising. Submit your article to ezines and free article websites. Go to Google and type in 'article submissions'. Register your details, copy and paste your article, assuming you have pre-written it in MS Word, and put your website URL in the resource box provided.
With so many website owners desperate for content, they'll put your article, together with your details and URL, in their newsletters, ezines and on their websites for all their customers to see. Result? Instant free advertising and recognition.
9. Viral marketing - spreading the word
Another marketing strategy worthy of inclusion is viral marketing. This may take a bit of time but it's very effective and is well worth the effort. Here's an example. Write a short e-book, say 10 pages, about your products or services. Include as many facts and figures, features and benefits as you can in order to make the book 'valuable' to your prospective customers. But more importantly, include several links back to your website.
Turn your book into a Portable Document File (pdf). Get the free software to do this by typing 'free pdf' into Google. When you have created your book as a pdf file, submit to 'free ebook submissions' and 'ebook submission', again using Google to find the relevant websites. Also, allow your site visitors to download a free copy from your own website and encourage them to give it to others for free. The idea is to get your free book with your website links circulating around the Internet and bringing new customers to your site.
10. Paid advertising - make it count
Online advertising and marketing are both forms of online promotion. Whilst there are many aspects, which are free, the alternative is to pay for results. The most important thing to consider when choosing to pay is the return you can expect from your investment. If you invest $100, the very least you should expect is to cover that sum. Everything above that is profit. But which is the best way to go for online advertising?
Let's look at a few of the choices. Banner ads, ezine and newsletter ads, pop-up ads, classified ads, email lists and pay per click. Online advertising companies will create banner ads and pop-up ads for you and display them on certain participating websites. If a prospect clicks on the banner or pop-up they are redirected to your website. Ezine, newsletter, email lists and classifieds will generally consist of a written ad, with a text link, being placed into a high volume traffic website, email or subscriber list. With pay per click ads, you only pay for the amount of clicks your ad receives. To know which is the most effective, will require some online research and investigation.
Jan Peterson founder of www.goldstarreview.com researches and reviews business opportunities including internet marketing, real estate investing, affiliate marketing, financial investing and more. Over 400 FREE reports available.
|
"P" Your Way To Online Business Success! by Jeff D. Schuman
My name is Jeff Schuman from Highlands Ranch, Colorado.In the last 10 years I have made over $30 million dollars in gross sales! During that time I began to analyze what it took to actually make a sale. Ultimately I came up with my own "Amazing Sales Formula" that were the 6 elements present in the sales process that led to a sale of products or services!I have ended up putting these into a FREE 8 day eCourse which I titled "P" Your Way To Online Business Success" with Products, People, Pricing, Promotions, Persistence and Profits.When I had all 6 of these "P" words in place and working in my favor I could not fail. If I left even one of these out, I found my sales closing percentage went down. It became even more apparent to me when I began to develop my own internet marketing company that I had to have all 6 of these "P" words in place and working in my favor online as well.Every successful internet marketing company has a great product. People will buy almost anything if they have a need, an interest or a desire. If you can get 2 of these 3 working in your favor than your closing percentage will go up. I always found that was more easily accomplished when I was working with a great product.Then I found that to me working with mentors that could teach me how to become successful selling my product was the next important step. This is especially true in internet marketing. There are millions of products being sold every day on the world wide web. How do you compete? How do you make people aware of your great product?I always look for the top dog in the field I am selling in. Align yourself to them anyway you can. Subscribe to their FREE newsletters. Buy their books. Pick up the phone and call them. Get involved with them anyway you can. They are the movers and shakers that have the experience only time and effort can teach.When you have a great product and are involved with the right mentors, the next steps will begin to fall into place. Every product has to be priced right for the market you are in. Fortunately home businesses have many benefits when it comes to pricing. Keeping your overhead down and using home business tax benefits to fund your business will help keep your pricing at a competitive level from the very beginning.Developing a successful marketing program to promote your product is always the big question mark in the "Amazing Sales Formula"! This process never ends. And it will change over time. The key is to be persistent and to keep your eyes on the end result. We all need to turn a profit in our businesses every day. Many people will quit before they ever get to that level of profitability. If you will continue to work every day and keep your eyes on the 6 "P" wordsthen you to can have a successful online business turning a profit and allowing you the benefits that come from the "Amazing Sales Formula!
ABOUT THE AUTHOR
Jeff Schuman is the President of TeamSchuman.Com. He publishes a FREE eNewsletter called TeamSchuman Marketplace! He has made over $30 Million Dollars in sales in the last 10 years. His popular eCourse "P" Your Way To Online Business Success" is available for FREE by sending a blank email to: marketplaceinfo@listwarrior.com
|
"P" Your Way To Online Business Success With Great People by Jeff Schuman
"P" Your Way To Online Business Success with GREAT PEOPLE!© 2002 Jeff D. Schumanhttp://www.Team-Schuman.comArticle 3 in a series of 7!Receive the whole series by email here:pcourse@aweber.com==========================================================Hi...Jeff Schuman here with another article on making moneyfrom the comfort of your own home with my Amazing SalesFormula and Internet Marketing!In this article I want to talk about my favorite subject inThe Amazing Sales Formula..Great People!To me there are really two different subjects in sales andmarketing that relate back to people.1. Prospects/Customers 2. Mentor & Teachers/Support People.In this article we are not going to analyze prospecting andconverting prospects into customers. That is a separatecourse in itself.What I have found to be extremely important in thedevelopment of my Sales and Marketing Career was to alignmyself with the movers and shakers of the industry I wasin.Every industry has people who rise to the top. The "CreamOf The Crop" so to speak!These are the men and women who are walking the walk aswell as talking the talk!When they speak it carries some weight because it is thevoice of experience speaking! You know if you are involvedwith them your own chances for success increase!Along the same lines are equally important Great People whosupport us on a technical or customer service basis.This would include someone who could handle an accountingor billing problem. It could be someone who designswebsites or could customize a program you are in with yourpersonal information!Here is what is so awesome about the internet. You can findthese type of people all over the world.Adrienne Petersen does all of my technical "STUFF" for me.I am not a computer whiz. What I am good at and like to dois Sales and Marketing. Having someone like Adrienne hasbeen a real asset for me. Contact her for all of your website needs!mailto:petersen@myhomebiztips.comThat is really the key in finding Great Support People.Spend your time making money by doing what you are good atand find people you can trust to do the rest.My Team-Schuman.Com site at:http://Team-Schuman.comwas completely customized for me by Stone Evans!And he will do the same for you for FREE! If you don't wantto design your own website then go here: http://www.team-schuman.com/pips.htmlYou will get a customized website, 360 day email campaign,marketing tools, follow-up support and more! It is truelyan awesome offer set-up for FREE! As a member of Warrior Pro I have access to thousands of Great People throughtheir members only forum. I met Stone at The Internet Marketing WarriorsForum.Stone set all of this up for me which gives me more time topromote my Team-Schuman.Com site and other internetmarketing businesses.Allen Says is another Great Person in the world of internetmarketing!He is the founder of The Internet Marketing Warriors. He isregarded as a pioneer in the field of Internet Marketing.Allen seemed to see the big picture way ahead of the restof the pack.Free articles and eBooks you can market as your own. Over6,000 totally FREE!Thousands of money making ideas from movers and shakers whohave the credentials to back up what they say!And...Here's a Big..Big..Benefit!The Internet Marketing Warriors Forum!Free Advice! There isn't a question you have that can't beanswered.There isn't a subject you bring up that can't bring you aGreat Person to talk with and discuss it online at hisforum.This is truly aligning yourself with Great People both onfront line in Sales and Marketing and on the back end withTechnical and Support People!You can become an affiliate for FREE for products fromCorey Rudl, Yanik Silver, SFI, and Warrior Pro all for FREEat: http://www.Team-Schuman.comI get excited when I talk about Great People! I know thevalue of their experience.Working with the "right" people can save both of usThousands of Dollars in time and money!The old saying it isn't how much you make it is how muchyou keep really comes into play here.This wraps up this article on Great People! Hopefully thishas opened your eyes to this very important step in TheAmazing Sales Formula.Together we will build solid relationships with all of TheGreat People in the sales process!
ABOUT THE AUTHOR
Jeff Schuman publishes "Team-Schuman Marketplace" Newsletter! Subscribe here and check out their "Work At Home Resource Directory"Everything you need to make money working from the comfort of your home!http://www.Team-Schuman.com
|
"P" Your Way To Online Business Success With Great Persistence by Jeff Schuman
Team-Schuman Marketplace Free eCourse:"P" Your Way To Online Success With Great Persistence!© 2002 Jeff D. Schuman==========================================================Jeff Schuman here with another article on making moneyfrom the comfort of your own home with my Amazing SalesFormula and Internet Marketing!Today we will go over the 5th "P" in The Amazing Sales Formula...... Persistence. When I was a kid growing up in Imperial, Nebraska I waslucky to be raised in a family where I learned at ayoung age what it meant to be persistent. It didn't matter what we were doing we were always setting goals and figuring out ways to hit them. That right there is the foundation for success in almost anything in life. Did you catch that?Set a goal and figure out a way to hit it! It has been written that anything the mind of man canbelieve and conceive it can achieve. A very catchy phrasethat I still remember 25 years after hearing it. This is not an article on goal setting and your belief system.I am going to assume you have set a goal and are committedto hitting it. If it involves a product you really believein then you will hit that goal eventually as long as you are PERSISTENT! Usually the difference between failure and success comes down to persistence. If you have followed the other 4 "P's" and have GREAT: 1. Products2. People3. Pricing4. Promotions Then you really just have to be persistent to reach your goal. This is alot easier said than done. Why! Because ofdistractions that help us take our eyes off of the goal. Here is an example of this using myself. I like to break my goals into 3 areas. 1. Short Term2. Intermediate3. Long Term I usually work backwords on this. My long term goal is to earn a 6 figure income from the comfort of my own home. My intermediate goal is to build an opt in list of 30,000names I can market my products and services online. My short term goal is to market my online business everyday. Here's what happens in a typical week. My older son has 2 basketball games. My younger son has 2 practices and 2 basketball games. My wife who has fibromyalgia is tired at the end of the day and doesn't feel up to running them around to all of their activites. Dinner needs to be made. Laundry has to be done. The house has to be cleaned...etc...etc. I am busy during the day promoting 2 off line businesses I am involved in. Before I know it the day is over and I have not done one thing to build my internet marketing company that day. Does this sound familiar? Of course it does. We all have distractions that take our eyes off our GOALS! This to me is really where persistence comes in. I can always re-group and start again tomorrow. Why? Because I really want to earn a 6 figure income from the comfort of my own home! And I will be persistent until that happens. The great thing about persistence is that it helps keep our minds sharp and looking for ways to reach our goals. This is always changing. What you do today may be different than what you do tommorow. You have to keep looking for new and better ways! O.K...Here's the good news! If you persist in reaching your goal you will always find new ways to better help you do just that.I have seen countless examples of people who "QUIT" before they ever had the chance to become successful. Why? Their goal was not larger than themselves and they did not persit long enough to reach it. It's that simple. You have to stick with something long enough to become good at it and long enough to give yourself the chance to learn how to become successful doing it!Not everything is going to go right the first time no matter how perfect it seems to you! These are all courses in themselves as well, but the bottom line is be persistent enough to give yourself a chance to reach your goal...Whatever that might be! Do you have a Long Term, Intermediate, and Short Term Goal?Are you doing something everyday towards reaching that goal?Are you willing to devote perhaps years to reach your long term goal? If the answer is yes than I applaud you and wish you much luck and success to go along with your GREAT PERTSISTENCE!
ABOUT THE AUTHOR
Jeff Schuman publishes "Team-Schuman Marketplace" Newsletter! Subscribe here and check out their "Work At Home Resource Directory"Everything you need to make money working from the comfort of your home!http://www.Team-Schuman.com
|
"P" Your Way To Online Business Success With Great Pricing by Jeff Schuman
"P" Your Way To Online Business Success With Great Pricing!© 2002 Jeff D. Schumanhttp://www.Team-Schuman.comArticle 4 in a series of 7!Receive the whole series by email here:pcourse@aweber.com==========================================================Hi...Jeff Schuman here with another article on making moneyfrom the comfort of your own home with my Amazing SalesFormula and Internet Marketing!As we continue to look at the 6 P's in The Amazing Sales Formula today we are going to talk about Great Pricing! What is the message you are sending to your customers? When you factor in everything that it takes to make a sale the one thing that affects the bottom line of your business the most is the price. Set it to high and you won't have enough sales tostay in business. Set it to low and you won't be able to cover your overhead and you will be out ofbusiness. Most businesses fail in the first 2-5 years for 2reasons. 1. Lack of capital to stay in business long enough to become profitable. 2. Lack of knowledge. Not lack of knowledge on their profession, but rather lack of knowledge in the steps required to turn a profit. I've seen it over and over again. You talk to someone who appears to be super busy. They are making sales left and right. Their phone is ringing off the hook. They can't get the product in fast enough to fill the demand. Then 6 months later their doors are closed. I always wondered how that could be. The bottom line is they did not have their pricing in line to cover their overhead and eventually they ran out of money to stay in business! When we are running our own home businesses we arelucky when it comes to overhead. We don't have to deal with many of the variables a typical business has to deal with. We don't have the additional costs such asrent, employees, payroll, benefits, office furniture, licenses, phones, utilites, warehouse, vehicles, insurance....etc...etc...! This right there helps solve one of the first variables in setting pricing. We should be able to be more competitive right away because our overhead is lower than a traditional business. There our a number of tax benefits for owning your own home business. Depending on the tax laws in your country these benefits can be HUGE! I can show almost anyone with a job in the U.S.A... (and other countries as well) how to start and run their own home business without taking a penny out of their own pockets LEGALLY! Let your tax dollars fund the start-up and overhead of running your own home business. But that is another course in itself! If you look up the meaning of the word PRICE in a Webster's Dictionary the first meaning you see is this..archaic: value. That really in a nutshell is what you are doing when you set the price for the products that you are offering. What is the value? The value to whom? The value to your customer. This right here is where most business people get confused! Have you ever heard the saying: "You sure are proud of your product!" What is the customer saying here? He's not saying your price is to high. What he is saying is you have not given me enough reasons to "VALUE" this product for the price you have it set at. For years I have sold heating and cooling products here in Colorado. For five years I struggled to get my territory to $1 Million Dollars a year in sales volume. We were the highest priced product in town, but could not grow our market share. Then a wonderful thing happened....... We changed our marketing philosophy and our business doubled and then tripled in 3 years. How! We added more value to our product. We increased the benefits to our customers. We DID NOT drop the price. We just changed our approach to our market. When the perceived value increased we were able to increase our sales and our PROFITS without dropping our PRICE! This is the whole lesson today on pricing. You have to know what your market will bear when it comes to pricing. Then increase the value of your product to your customer and you will be able to sell at that price all day long. How do you increase the value of your product? Here a few simple ways to do it? 1. Make it easy for people to do business with you!2. Make it easy for people to get your product!3. Run GREAT PROMOTIONS that make people DESIRE your product!4. Give great Terms like Buy Now, Pay Later!5. Offer Freebies!6. Offer more than your competition.7. Increase the size!8. Increase the content!9. Offer FREE Delivery!10. Have a better return policy for unsatisfied customers!11. Offer referral fees to get hundreds of mini salesman promoting your product!12. Try it Before you Buy It!13. Contests!14. Incentive Trips!15. Rebates!16. Offer Great service!17. Be the expert on your product!18. Offer better warranties!19. Offer better technical support20. Don't Lie! Tell 'em' the truth! Whether they want to hear it or not! Etc. Etc. Etc. These are all things I have done over the years to beat the pants off of my competition WITHOUT dropping my price. If your product is good....Even better if you have a GREAT PRODUCT that you really believe in then you are only limited by your mind.....And what you can come up with to make people want to buy from you. Price is not the determining factor.
ABOUT THE AUTHOR
Jeff Schuman publishes "Team-Schuman Marketplace" Newsletter! Subscribe here and check out their "Work At Home Resource Directory"Everything you need to make money working from the comfort of your home!http://www.Team-Schuman.com
|
"P" Your Way To Online Business Success With Great Products by Jeff Schuman
"P" Your Way To Online Business Success With Great Products!© 2002 Jeff D. Schumanhttp://www.Team-Schuman.comArticle 2 in a series of 7!Receive the whole series by email here:pcourse@aweber.com==========================================================Hi...Jeff Schuman here with another article on making moneyfrom the comfort of your own home with my Amazing SalesFormula and Internet Marketing!Anyone can make money from the comfort of their own hometoday thanks to the internet!You just need a few good products and an excellentfollow-up system! If you can get your own website set-upthat is even better. Though not necessary!Look closely at the elements in our Amazing Sales FormulaeCourse "P" Your Way To Success with GREAT PRODUCTS! All 6of the elements Product, People, Promotion, Price,Persistence, and Profits are equally important...but Ialways found that it was easier to sell someone a productwho had a need, interest or desire.If I could find a prospect who had 2 out of the 3 then myclosing ratio went way up.This was more easily accomplished by having a GREATPRODUCT!Sure there are people who could sell ice to an Eskimo outthere. You may be one of them. I was not. Especially earlyin my sales career.Here is the good news. The internet levels the playingfield for all of us if you can find a GREAT PRODUCT tooffer that you believe in.That's what I try to do with my own site Team-Schuman.Comsite. Offer Great Products! So should you!GREAT PRODUCTS that you believe in will help getyou started making money right away with your own internetmarketing business. I have looked at over 100 onlinebusiness opportunities. Many of them are easily joined bybecoming affiliates. These companies pay you a commissionbasically to advertise and promote their GREAT PRODUCT.If you can become somewhat comfortable at marketing theproducts you become an affiliate for then you can makeextra money from the comfort of your home with no websiteor product of your own.When I understood this a light bulb went off in my head. Ifthe internet is the wave of the future and I am starting tobuy products online anyway...Why not buy from myself essentially at wholesale and getpaid to tell others how to do the same. That has become thebasis for Team Schuman.Com, Buy GREAT PRODUCTS online. If Ilike them tell others and get paid a commission for doingit! Do you see the power of using the internet to do that?There are millions of potential customers out there on theinternet with millions more joining everyday.Again by becoming just average at marketing GREAT PRODUCTS(doing a little bit each day) you can earn as much money asyou want from the comfort of your own home. Will it beeasy? Yes and No!Will it be worth it? You tell me. How badly do you want to,need to, or desire to make extra money?Remember when I said you can make as much money as you wanton the internet with no product or website of your own.Here is an excellent place to find products to sell online.Look for something that appeals to you!http://associateprograms.comWould you like to offer some of the hottest products on theinternet? The same products I use to make money at home!How would you like to get your own website like mine set-upfree here:http://www.team-schuman.com/pips.htmlYour own Personal Site will be built around Great Products!YOUR NAME WILL BE AT THE TOP! Check it out!http://www.team-schuman.com/pips.htmlA little shameless promotion, Maybe... but I would have given almost anything to have an offer like that when I started out.O.K. In Conclusion...Here's the key when it comes to Great Products!Find a product that provides a real value to your customer!If they have the need for, interest in, or the desire toown it then you will have a sale!But it all starts with having a GREAT Product! End OfLesson.......Find some great products that fill a need andcreate an interest and desire.Then fill that need and you have a sale.Make enough of those and you are on your way to makingmoney from the comfort of your own home with your owninternet marketing business.
ABOUT THE AUTHOR
Jeff Schuman publishes "Team-Schuman Marketplace" Newsletter! Subscribe here and check out their "Work At Home Resource Directory"Everything you need to make money working from the comfort of your home!http://www.Team-Schuman.com
|
"P" Your Way To Online Business Success With Great Profits by Jeff Schuman
Team-Schuman Marketplace Free eCourse:"P" Your Way To Online Business Success With Great Profits!© 2002 Jeff D. Schuman==========================================================Hi {!name_fix} ,Jeff Schuman here with another article on making moneyfrom the comfort of your own home with my Amazing SalesFormula and Internet Marketing!As a business person our ultimate goal is to be inbusiness for ourselves to earn a profit! Basic Accounting 101 states that Income(-)Expenses=Profit!I don't want to get into what makes up expenses except to say that you will have fixed and variable expenses when you operate any business.The nice thing about operating a home business is thatyou are able to eliminate most all of your expenses compared to a traditional business.That right there is the single biggest reason you canbe in a profit mode almost from day 1. You do not haveto incur alot of expense to create an immediate income.When you look at the other 5 "P's".........1. Product2. People3. Price4. Promotions5. Persistenceyou really begin to understand how it is that so many newbusinesses fail in the first 5 years. There are alot ofvariables that go into the 5 "P's"! The American Dream of Free Enterprise is founded on the principle of FREEDOM of choice! You get to choose how you run your own business. You make the decisions. You put your neck on the line everyday!Internet Marketing or making money from the comfort ofyour own home is no different. We get up everyday and put our neck on the line to fulfill our "DREAM" of making money from the comfort of our own homes.The nice thing about running your own home business isthat you are able to eliminate most of your fixed andvariable expenses and still create a very large incomeon an ongoing basis!There is one big difference between an Internet Marketing Business and a Traditional Business. To make a profit in internet marketing you have to become very good at advertising and promoting on the internet! If you can create a system for promoting your products without incurring a large expense than you are off to a great start.As your income increases then you can re-invest someof your profits into more advertising and promotionsto increase your business even more.This is not an exact science, but as you get better andbetter at it you will begin to get your own system almostdown to a science.One of the greatest marketing books of all times is"Scientific Advertising" by Claude Hopkins. This is a masterpiece that has withstood the test of time. Drop me an email! mailto:jeff@team-schuman.comPut Scientific Advertising in the subject line!Please include your name and email address! I will send you a FREE eBook copy of this Great Book!You can be in a profit situation from day one with many products and programs you join. This is why I like selling products online. There is very little upfront money requiredand I can be in a profit situation almost from day one.Did you get that?Many of you are still looking for a way to make money with your own home business. I am here to tell you that you can do that with a telephone and your own computer. With many programs today you don't even have to pick up the phone and call anyone! That really just leaves the monthly cost of the your internet provider and your time as your only 2 required expenses. With a couple of sales you are in a profit mode.With referral programs that cost money to join a numberof those now make it possible to recruit affiliates to help in covering the cost of the program itself."Recruit 3 and Yours Is Free" is a catchy phrase I see all the time. Why? Because the commissions you make onthe sale of 3 products is equal to or greater than thecost of the program itself.Six Figure Income, Get Response, Host4Profit and hundreds of othersall use this concept.If you are willing to put in a little work then you can getthe products and programs you join for free. This is a veryfair way to run an online business.So to summarize GREAT PROFITS I look at every business I join with this bottom line. * What are my start up costs? * What is the market for this product? * How long is it going to take me to create enough income to cover my monthly expenses! * How long until I recoup my start up costs?If I like what I see then there isn't any reason not to get started. The internet makes it possible to be involved in many different programs at the same time. After you have one program up and running then you can join and promote a new one. I know of people who are involved with and running as many as 10, 20, 30 or more programs at a time! Think about that. Once you have your own successful system in place you can market any product you want with a profit and then go on to the next one. This is a really powerful concept when you comprehend it!Not easily done......but with alot of hard work and some business smarts (experience is the best teacher) you can be on your way to running your own PROFITABLE home business!I hope you have had a chance to read the past articles on "P" Your Way To Online Success! If not view them online here:http://www.team-schuman.com/articles.htmlMy intention has been to challenge your mind to the possibilites we all have when it comes to internet marketing. Apply the 6 "P's"of The Amazing Sales Formulas and you are well on your way to making money from the comfort of your own home!
ABOUT THE AUTHOR
Jeff Schuman publishes "Team-Schuman Marketplace" Newsletter! Subscribe here and check out their "Work At Home Resource Directory"Everything you need to make money working from the comfort of your home!http://www.Team-Schuman.com
|
"P" Your Way To Online Business Success With Great Promotions by Jeff Schuman
"P" Your Way To Online Business Success With Great Promotions!© 2003 Jeff D. Schumanhttp://www.Team-Schuman.comArticle 5 in a series of 7!Receive the whole series by email here:pcourse@aweber.comTeam-Schuman Marketplace Free eCourse:"P" Your Way To Online Success With Great Promotions!© 2002 Jeff D. Schuman==========================================================Jeff Schuman here with another article on making moneyfrom the comfort of your own home with my Amazing SalesFormula and Internet Marketing!This article is going to deal with GREAT PROMOTIONS and theimpact they have on The Amazing Sales Formula and yourmaking money at home!In some of my past articles I looked at how having a GREATPRODUCT and working with GREAT PEOPLE can have such a majorimpact on the success of your own internet marketingbusiness.We followed that by talking about GREAT PRICING and all ofthe elements that go into establishing the price for theproducts you are selling!Today we want to look at the importance of having GREATPROMOTIONS to help you get the word out to the millions andmillions of potential customers and business partners outthere!Every Great Promotion contains several key things!1. An Offer to your prospect 2. Powerful action words 3. Perceived Value to your prospect 4. Relates back to your primary product 5. Has a deadlinePromoting a product or business opportunity on the internetis easily done by offering something of value to yourprospect! You want to get them to look at or consider what it is you are offering them!The FREE eCourse "P" Your Way To Online Business Success isa perfect example of this. My main product I am offering you are Free to joinaffiliate programs at my Team-Schuman.Com Site!How I've chosen to market it is through a series ofeReports delivered to you by email over a period of days byan autoresponder.My autoresponder contains the eCourse I have written andthen is set to send out the reports to your email addresson the days I tell it!By offering something FREE to you I increase the odds ofgetting you to open your mail and read this eCourse!The use of the internet as the promoting vehicle makes itvery easy to offer FREEBIES to your prospect to accomplishthis.Take a look at what I offer when subscribing to the courseitself.250 free business cardshttp://www.vistaprint.comComplete Money Making Newsletter Set-Up Free!http://www.team-schuman.com/pips.htmlFree eBook "30 Days To Success"http://www.team-schuman.com/30days.htmlFree eCourse "P" Your Way To SuccessSend a blank email here: pcourse@aweber.comI have offered... * Free business cards* Free eBooks * Free newsletter* Free money making systemand a FREE training course that contains perceived value (IHOPE) because they relate back to the content of this FreeeCourse.These can be delivered instantly to you and can help youmake money on the internet with no product and no websiteof your own!Could I give away pencils or coffee mugs that sayTeam-Schuman Marketplace on them?Yes!But how would I deliver them to you instantly and wouldthey contain the same perceived value to You as theFREEBIES do?That is what promoting your online business is all about.Having an offer that is so irresistable to your customerand getting it "SEEN" by them!Over the years there have been many GREAT PROMOTIONS!Offers so irresistable that they had to be checked out byyou and I! They all contain words so powerful that we could not resist the temptation to at least check them out!Words like FREE, 50% off, offer ends soon, limited timeoffer, Buy Now Pay Later, No Money Down, No Payment For 1Full Year, No Interest for 90 days, Secrets Revealed, andmany more!Of course there are hundreds of more powerful words when itcomes to GREAT PROMOTIONS! Perhaps you can think of some right now that relate to a product you are selling. Or maybe it is a product you have recently bought. How was it promoted? What caught your attention? Why did you finally buy it? You get the idea!The only thing we haven't really discussed yet is thedeadline. Why is a deadline important? Because it creates an image that your GREAT PROMOTION won't last forever.To me the most powerful word to do that is FREE!Whenever I see or hear the word FREE in the back of my mindis the thought "For How Long?" Nothing lasts forever.No Great Promotion is going to last forever.We all know that. Even more directly put are phrases like Offer Ends Soon, Only 15 left, This will sell out fast!These powerful key words help to create a sense of urgencywith a deadline to your GREAT PROMOTION!How do you advertise your Great Promotion?That is a whole course in itself. But I like to increase myrecognition through Top Of Mind Awareness (TOMA)!The internet really makes that possible through the use ofautoresponders.Here is something you can check out on FREE Autorespondersthat really makes automating your promotions easy!http://www.team-schuman.com/getresponse"UNLOCK THE MOST POWERFUL SECRET TO DOUBLING YOUR SALES!""With NEW intelligent software that's FREE."New, sophisticated autoresponder allows fast, repetitive,personalized and consistent email follow-up. SAVE time andmoney.GRAB YOUR FREE VERSION NOW! A email follow-up tool forFREE! Don't wait, go now: http://www.team-schman.com/getresponseIf you are looking to build an online business of your ownthen all of the FREEBIES so far can be bookmarked and savedto refer back to over and over for years to come!That's the beauty of the internet. You can be promoting fordays, weeks and months down the road just off of yourefforts today.If you are a person who likes marketing and advertisingthen you will love internet marketing and network marketingon the internet because of the many exciting ways you canpromote.I listed some of my favorites here. If you want to checkthem out send a blank email here:promotions@aweber.com
ABOUT THE AUTHOR
Jeff Schuman publishes "Team-Schuman Marketplace" Newsletter! Subscribe here and check out their "Work At Home Resource Directory"Everything you need to make money working from the comfort of your home!http://www.Team-Schuman.com
|
"Starting An Online Business: Things to Learn and Remember" by Karl Augustine
Since 96% of all online businessesfail, you should be careful, driven,smart, and adventurous when startingan online business. Obviously whenstarting an online business, avoidingmistakes is key to your successbecause online mistakes cost seriousmoney and waste lots of valuable time.Unfortunately you don't have a timemachine to use to go back and "undo"the mistakes that you might make.In the online world, mistakes aresimply "business killers" and sadly,most people who start an onlinebusiness never recover from thosemistakes.Here's some facts that may factor intoyour decision if you're thinking ofstarting an online business:* When starting an online business theaverage newbie loses between $1,500.00to $2,500.00 in the first year oftheir online business on uselessproducts and programs.* The Department of Labor andStatistics says that 75,000 new peoplesubscribe to the Internet every day,100,000 new web sites are built daily,and 125,000 people start a home-basedbusiness every week.* 33% of all new millionaires achieveit through a home-based business.With those types of statistics, itseasy to see why starting an onlinebusiness can have such a grand allureand be daunting all at the same time.In fact, starting an online businesscan be one of the easiest things toactually do and can easily become apart-time profitable business if youdo it right.So what do you have to remember orlearn when starting an online business?Here's a partial list of 8 items:Starting an online business item #1:Remember that you need to plan well,have a distinct plan for what you wantto do and how you are going to getthere. If you don't have detail ofthe "how's" regarding starting youronline business, you will most likelywaste more money than you can affordto and burn up more time than youshould. Define a clear path from "ideato sale" right from the start andrealize that your flexibility in thatpath will be key to your success.Starting an online business item #2:Remember that there are lots of 'getrich quick' type schemes availablethat contribute to the overallInternet business hype. If you buyinto any of this when starting anonline business, you'll actuallydigress rather than progress becauseyou'll be distracted and you will notbe able to maximize your time.Starting an online business item #3:Remember that there are certainsimilarities to offline and onlinesuccess, but there is a distinctdifference between online marketingand offline marketing. When startingan online business, make sure that youtake what you know as an offlinemarketer and utilize what works inyour online business and discard whatdoesn't.Starting an online business item #4:Remember that you will need to behighly critical of information andwill need to crave information andknowledge when starting an onlinebusiness. You will be bombarded withlots of information, schemes,products, resources, and tactics forsuccess when starting an onlinebusiness, its only natural. Rememberto be logical and critical of suchinformation and crave the knowledgeneeded to decide whether or not theinformation is fitting for how youthink, is useful to you in your onlinebusiness, and has value to youregarding your long term plan.Starting an online business item #5:You have to learn patience whenstarting an online business. Becauseyou most likely won't have theknowledge or resources to make lots ofmoney instantly, and your networkof 'partners' won't be built, havingpatience and understanding that thisbusiness takes some time just mightsave from the times when you feel likethrowing in the towel.Starting an online business item #6:When starting an online business, youhave to be ready to learn the art ofcopy writing unless you have a largebudget. Copy writing is one of the topskills needed to succeed in an onlinebusiness and the endeavor to learncopy writing should be taken veryseriously. There is a process thatgoes along with solid copy writing andit ties into your product, targetmarket, and your overall plan. Makesure you learn how to write good copyor at least plan fiscally to get thejob done right.Starting an online business item #7:When starting an online business,learning how to develop a product thatpeople will pay for, that is in anunsaturated market, and that is builtaround your passion, can be one of themost important exercises you canundertake. There's been lots of moneylost because this idea wasn'tthoroughly researched before thenetrepreneur started his or her onlinebusiness. Don't make the same mistakewhen starting yours.Starting an online business item #8:In order to be successful whenstarting an online business, you needto learn how to use the phone! Emailis great but the phone is better,always. If you aren't comfortablepicking up the phone and talking toother business owners, practice it.Remember, your online business is likeany other business, offline or online.It is about solving people's problemsby delivering a solid product throughchannels that often-times demandhaving a relationship with otherpeople. Voice to voice communicationis the next best thing to meeting inperson. Use the phone!When staring an online business,remember that you will have to siftthrough a lot of information and bediligent in order to turn a profit. Ittakes work. Starting an onlinebusiness is easy, making your onlinebusiness a profitable one will takeeffort, determination, relationships,talent, and persistence.Be humble, work hard, work smart.Karl AugustineStarting an online businesswww.9mistakes-online.com
|
4 Steps To Unleashing Profits In Your Online Business by Barry Gilbert
Ever wonder how the thousands of "under the radar" web businesses that earn well over $100,000/year (many with much higher sales) out of their own home do it?Over the last year I've had the great fortune to speak with many of these true, hidden entrepreneurs at conferences, seminars, etc.What I'm about to share with you also came true for me, and is outlined in more detail in my Ultimate Information Entrepreneur's Success PackageHere's an example of their business model:1. Information Products. Without a doubt, each one of the successes I know market their own infoproducts. For some, it's an ebook. Others have special reports. Still others run online coaching programs, membership sites, paid newsletters, teleseminars, or produce digital audio or video products. It's not their only source of income, but is a MAJOR source of income, and more important, brands them an expert in their field leading to success with #2 and #3 below.2. Market related Affiliate Products. Again, in almost every case, these online success stories become experts at finding and creating joint venture deals with partners.But, they work differently than most affiliates.They start by ALWAYS reviewing the product they will market. Second, they look for a different way to present the product or service - a more beneficial way to show users the real benefit in the affiliate product. Third, they use the branding from #1 to negotiate higher commissions and focus on high commission programs only.3. They monetize their traffic using Adsense or selling advertising on their sites. For high traffic pages where adding paid ads or Google's Adsense will not impact their own sales, they will run ads to further monetize their sites.4. Sell their time. You will find that truly successful people online LOVE to help people succeed. But...for every person who is really dedicated to succeeding there are 10 "tire kickers" who want someone to hand them success on a silver platter. It doesn't work that way, nothing works that way. So, in order to leave time to help those who really want it, coaching programs are formed. Yes - you have to pay big money, but you should easily be able to get 10X the value for money spent.So as you can see, there is no ONE single way to build your wealth online.Instead, you build a diversified, rich and healthy business by focusing on these 4 pillars. Not only will you earn more money, but your business will be stronger and build momentum faster when you do.
Copyright © 2005 Barry Gilbert
Resource box: "Write Your Own Income-Generating How-To Books Today! It's INSANE...5 Experts Share How Writing Books Changed Their Lives Forever! "Discover Where The Money Is With Writing Books...And How YOU Can Get It! Click Here==> http://tinyurl.com/bm5qw
|
5 Lesser-Known Online Business Ideas by E. D. Zuck
1. Ask people to find a hidden link in your ad copy. If they
find the hidden link tell them they will get a prize or freebie
by clicking on it. This will increase the chance that they will
buy your product or service because they will read your
whole ad copy.
2. Start a members only web site. Tell visitors what's in your
members only site and what it costs to get access. Offer them
a free membership, if, in exchange they link to your web site,
post your banner on their home page or agree to advertise
your web site in their e-zine for a set period of time. Usually
they will agree to the free advertising to save money. This is
a powerful way to get free advertising.
3. Want a popular discussion board? This technique is based on
the number of postings made by any one person. You could
give away a free product or service to any person that posts ten
or more messages on your discussion in a month. It could be a
free e-book, report, e-mail consulting etc. Just keep track of
everyone's postings each month. This could also work for e-mail
discussion lists.
4. Give your visitors an instant article directory. Tell your
visitors they can instantly add a free article directory to
their web site by linking to yours. Just place your ad or banner
ad on top of the article directory for your main product or
service. All those links can add up to a large amount of traffic
for your web site.
5. There a millions of web sites on the internet. Instead of
marketing your web site as a web site. Market it as a free web
book. Design your web site with a title page, table of contents,
chapters, etc. Just place your ad or banner for your product or
service on the top of each web page.
E. D. Zuck is the owner and operator of 10 Dollar Specials - Your Source For Quality Software & Ebooks At Discounted Prices, as well as captez.com - A Unique Source For Web Related Content, Software, and Ebooks.
|
5 "Must Do's" When Evaluating an Online Business Opportunity by Jan Peterson
Are you wondering which business opportunities can produce a real income and which ones are scams? Whether you are looking for a good affiliate marketing program or a real estate investment course you need to cut through the chase. With the overwhelming promises that are out there today, it seems almost impossible to know which way to turn for real information.
I have spent the last 8 years researching, testing and reviewing business opportunities. Most of them have been scams or programs with lots of promotion but little potential. Here are the 5 things I found to be important when evaluating business opportunities.
1. Who is Behind the Business?
You can learn a lot just by picking up the phone and calling. But don't be surprised if 90% of the business opportunities out there don't have a phone number associated with the website. 2.5% have a phone number with a poor quality answering machine. And the other 2.5 % have 'slick willy' ready to burn up your credit card.
Yes, it will cost you a few nickels to talk with the business owner but it is a cheap investment in your future. Here are some things to note when you do get a live person. First, ask if he/she is the owner. Second, if they don't have a clear website explaining what their business opportunity is about ask about the things you feel are missing. Remember, if you do get a hold of the owner, they will probably give you about 5-10 minutes of their time so know your questions before you pick up the phone.
Other tips to remember are: If they try to sell you in the first minute, they are more than likely just trying to get in your pockets. If it is an associate answering questions, ask to speak with the owner. If someone is hiding it is either because they truly are too busy to talk with you or they have just hired someone who is adept at punching in your credit card number.
Most people who do provide a working telephone number are legitimate but use your good instincts and ask intelligent questions and you will learn a lot.
2. Are there any lawsuits pending?
When I have been researching different business opportunities I often type into Google the company name followed by the word 'lawsuit.' If there is a lawsuit pending, it will usually show up in the first 20 listings. Whether you are trying to find out if the hottest real estate guru is the real deal or the latest internet marketer, the ones to avoid usually flush themselves out quickly. One important point to remember is to verify the lawsuit. Sometimes people are slanderous and just out to make a good person look bad. It doesn't happen often but it does happen.
3. Does the business opportunity promise you're the World?
You've seen the infomercials or read the ads for business opportunities that make claims like "Make $10,000 next week and click here to see how Bob did it! "or "Sally worked only 1 hour a day and made $5,000 her first week!" It is obvious they are trying to get you to read further or act and make a purchase. And there is inherently nothing wrong with marketing. People expect to be sold. But, be skeptical when the offer says you can make a lot of money in a short amount of time. If it sounds too good to be true, it probably is. All businesses require work and have a time period that it takes to get up and running and most importantly, profitable. Get rich quick schemes are usually scams.
4. What is the guarantee?
This one is kind of tricky because there are business opportunities which offer a guarantee but don't honor it. And getting a refund can be next to impossible. You can protect yourself by using an American Express business card or go to Google newsgroups, type in the business opportunity and see if there are any complaints of that nature. Again, I would call and talk with the business opportunity owner. If you see a complaint, question him/her about it.
By and by, most businesses standby their guarantee. Go for those guarantees that exceed 30 days. And generally speaking, those that offer a year's guarantee are solid business opportunities. A good thing to do is print out their guarantee just in case it ever changes. That way you have physical proof.
5. Ask for Proof?
Again, most people make claims about their business opportunity without providing any proof. If you are looking at a network marketing opportunity, the company has to provide a yearly report of income breakdown among its representatives. You will find that very few network marketing business opportunities have a great number of people making a lot of money. Some business opportunities post bank statements with important information blacked out. This can be useful information. But for the most part, the majority of business opportunities make claims that are difficult to substantiate. This is where all of your research comes together and you have to use your best judgment.About the Author: Jan Peterson founder of http://www.goldstarreview.com researches and reviews business opportunities including internet marketing, real estate investing, affiliate marketing, financial investing and more. Over 400 FREE reports available.
Source: www.isnare.com
|
5 Tips For Running A Successful Online Business by Ron Swerdfiger
5 Tips For Running A Successful Online BusinessBy Ron Swerdfigerhttp://www.hostingforum.caThere are a couple of key things to look at when starting an online business. I’m not here to give you “hidden secrets,” just a few fundamental tips to get you started. Basically there are five major factors to look at provided you have the products and/or resources.1. Enjoy what you are doing! It will make all the difference in the world if you actually enjoy what you are offering your customers. A large number of online businesses are started purely for profit and nothing else. This is usually shown in their business practice. The quality of your work will be much greater provided you enjoy the subject. Online or on a street, your business should be run with an underlying interest in the product or service. 2. Site design is the first thing a prospective customer sees!! I have seen some horrible designs. If you think putting some text up, a couple links and a logo on a page is enough, you will likely fail before you even realize. You will also notice a lot of companies have a generic template that can be found online at templetemonster or any other template site. Avoid these. It is very hard to develop a company image when you look like 134,000 other companies. I suggest you put a bit of effort and creativity into a well designed "professional" looking home page for your company. The bottom line is a new customer will not even consider buying anything from you, if they feel you are an armature no matter how great your services are or how cheap your products might be. 3. Develop your website as a total package to your customers. Don't just present your products and leave it at that. Offer tutorials, articles, support forums etc. These additional services not only provide additional content for you customers, but if developed correctly, will bring additional traffic to your site which will potentially lead to more sales.4. Find your niche. Take the hosting business for example. The hosting business as a whole is a huge industry which is very competitive. Your best chance at success is to simply find a market and develop your business to cater to that specific niche. An excellent example of this is http://elite-hosts.org/ who offer hosting and development to those who operate online forums. It's easier to be a big fish in a little pond than to risk having your message drowned out by too much competition. 5. You MUST understand how search engines work. Over 90% of your business will likely come directly from search engine results. Therefore, it is absolutely essential to optimize your site for search engines. You could have the greatest deals in the entire world, but if no one knows about them then your efforts are wasted. Do a search on google for Search Engine Optimization (SEO). You will find tons of great information on how to create a website that is both user friendly and search engine friendly. There are also countless numbers of companies and freelancers out there who offer SEO services. Just be cautious of their offers and do your research first. Remember, NO ONE can guarantee top placement in major search engines, no matter what they say.Maybe in the early 90’s the idea of “if you build it they will come” might have been true. But in the year 2005 the internet is a far more competitive and complex place To be successful today, you have to develop a business plan which works from all angels. If you can develop an online business that you enjoy operating, which has a professional design, some extra content, search engine friendly and which targets a specific niche, you will have a far greater chance at success. Of course there are many other factors to consider as well, but if you can master these five fundamentals, everything else should fall into place. About the Author
Ron is the CTO for Dice Ventures Inc an internet holdings and development company. Some current projects include a hosting forum and a Linux forum
|
6 Basic Rules To Starting An Online Business by Karl Mills
The 6 basic rules that apply to any business online or offline. What you should know before you start your own business.
So here you are! you've been surfing around the Internet for quite some time. Or you're new and are thrilled by what it has to offer. You say to yourself "Hey! Look at all those people earning big money on the internet" and you decide you want to be a part of it.
So far so good. After you've made that first decision you take a closer look. You know how to use a search engine so you type in something like 'home business', 'online business' or 'work at home'. OUCH! there are literally 'thousands' of addresses to choose from! Your first thought "if there are so many already in business what chance have I got?"
Not to be discouraged you tell yourself "if they can do it then so can I" Now that was your first step to committing yourself to take action. It means you've expressed the will to start an online business. Even though you're not completely aware of it at this stage.
My friend. I can't stress this enough! The next steps you then take will most certainly decide on whether you'll succeed or fail! This is the stage where most people make their biggest mistake! It doesn't take an internet guru to point that out to you. (For obvious reasons he most likely won't -but that's another story) It just takes some common sense.
Ask yourself this "when was the last time I honestly and truly got something for nothing?" I'm sure you know the answer to that one!
A business is a business is a business. No that's not a 'typo'. I just want make my point clear! Any business online or offline is built on the 6 basic rules of economics.
1. Investment
2. Market knowledge
3. Product
4. Advertising
5. Sales
6. ROI (Return Of Investment)
Let's take a look a these 6 basic rules.
1. INVESTMENT.
As I stated earlier - you can't expect to get something for nothing! To start an online business you'll be investing in
a) Your own website (this is your 'shop' or 'store') b) Advertising
c) Tools
d) Product/s to sell
2. MARKET KNOWLEDGE.
Here you're going to have to do some serious researching. Your market will depend on the product you're selling.
Example: baby diapers is a specific product aimed at young mothers. Toilet paper on the other hand is a general product everyone needs.
My tip: use the search engines - start with google. Type in -your product- and see what comes up. You can even type in something like 'marketing reports -your product-' or 'market -your product-'. You get the idea.
3. PRODUCT.
This is without doubt the major decision in your online business. What can I sell? All I can say is - the list is almost endless! You can decide to sell digital goods - ebooks, software, information, reports anything that can be downloaded from your host's server.
You can get 'master resale' rights to many digital products available on the internet and sell them for the complete price. (As an affiliate reseller you only get a part of that price as commission!)
Or non-digital goods. This is much easier than it may appear. There are thousands of companies looking for reseller outfits on the internet.
For example: Drop-shipping wholesale & closeout products. Here's a good definition for you: It's the shipping of merchandise from a supplier directly to your customer, to minimize your inventory and overhead expenses. In other words you only pay for what you've already sold!
4. ADVERTISING.
No matter how good your product or how wonderful your website (store) is. If nobody knows about it then you're stuck!
One way to make yourself known is by advertising in ezines. If you're not much of a writer and don't know how to write gripping ad copy to introduce your product. Get someone to do it for you. There are some very good ad copy writers available on the internet but they aren't cheap!
Get your website on the search engines. Get a good placing by optimizing your website. There are various ways to do this but it's too much to explain it all in this report.
Build a mailing list. To do this you can publish a newsletter with information and news about your product or line of products and then admit your newsletter to directories. Another way is to 'buy' quality leads. But before you rush out and buy leads make sure the leads you buy will be accepted by your autoresponder service. By my experience they won't accept "Opt-in" or "Safelist" leads.
5. SALES.
If you don't 'sell' you won't earn money! The stronger the competition is for your product the harder it'll be to sell it.
If you have a 'niche' product - fine. I can already see you laughing all the way to the bank! A 'niche' product means you have a product for a very narrow market and your customers are practically lining up to buy.
It usually means that you're the producer or inventor of your product. Something like that almost sells itself!
For those not fortunate enough to have a 'niche' product with stiff competition everywhere. It's the ability to 'stand out in the crowd' that helps those sales.
sidebar:
--------------------------------------------------------------- Even though there may be thousands selling a similar product or service there's still more than enough to go around. In the next 5 years e-commerce is really going to 'take off'! ---------------------------------------------------------------
To be able to 'stand out in the crowd' you need a unique angle. Something you're offering your customers that others aren't. That could be personal consultation for example. Or quality product related give-aways. 'Loyalty discounts' is another one.
Most important of all. Your website is your sales tool! Again if you don't have the talent for writing 'sales letters' that can close the deal. Get someone to do it for you. You can also visit the sites that sell your product or service and see how they do it.
--------------------------------------------------------------- WORD OF WARNING! Don't ever copy a website and use it to sell your own product! This will get you into SERIOUS trouble! The owner of that site has a legal basis by copyright law to sue you for damage! I'm not talking about a few dollars here! A law suite like this can easily cost you $100.000 or more! ---------------------------------------------------------------
What you can do is understand the essence of a sales letter. Find the convincing points and then write your OWN. You can get good ebooks on this subject. Study them and tweak your own sales letter until you get the desired results.
6. ROI (Return Of Investment)
This is your 'bottom line'!
The simple formula: (Sales minus Investment = Profit) gives you your ROI. There are more complicated formulas with more variables that show you exactly what your ROI is on any given product or period of time.
The simple formula should be enough for any home business.
Obviously my sales (income) should be higher than my investment (expenses). The greater the difference is between both the higher my ROI will be. Your goal is to see to it that your ROI "goes through the roof"!
This is your measuring tool. Your ROI will tell you what you're doing right and what you have to improve.
In conclusion.
Building a business takes a lot of effort. It means hard work, courage, commitment, persistence and discipline.
It isn't "rocket science"! Doing business on the Internet is sometimes daunting and can be very frustrating until you get your 'breakthrough'! Even then it's not all "plain sailing". Yes it will put demands on you that I hope are somewhat clearer now.
ALL those who have made it to the top started out VERY small! None of those people were 'born' to it! They got to where they are by hard work and the ability to 'roll with the punches'!
Set your target and ALWAYS keep your sights set.
About the Author
Karl Mills is the owner of Successfull Rewards Home Business "In a Box" at http://www.successfull-rewards.com Consultant Sales Rep and Trainer with over 20 years of experience. He is also publisher of the free Online Winners Newsletter featuring e-courses, articles, tips, 'pointers' and bonus ebooks.
|
6 Tips to Explode Your Offline or Online Business by monique hawkins
Copyright 2005 Monique Hawkins
If you have a business either online of offline, your goal is to be successful. You want people to find out about your business and use your products or services. Did you know that the things you do from the early stages of your business will help it either succeed or fail? I know you want to be successful and that’s why I am sharing these 6 tips to help your business explode! Follow them and you can’t help but be on your way to success!
Tip #1: Start a Business that You Are Not Only Passionate About, But Also Can Have Fun With! Having a successful online or offline business should not be boring and something you hate - it should be fun! Think on this: Why did you start the business to begin with? Why did you decide to market your particular product or service? If you have done your research, are passionate about what you are doing, plus you are enjoying yourself, this can greatly impact your level of success.
Tip #2: Develop Relationships With Your Customers. View your customers as your friends. Why? Well, if your customers trust you and you have taken the time to build that trust, don’t you think they will be more open to purchase from you again if they’ve had a positive experience? Of course they will! So, work on those relationships.
Tip #3: Be Mentored. If you want to have a successful business, you need to understand the importance of mentors. A good mentor can help you in so many ways, particularly if you are new to the business world or new to the industry.
A mentor can inform you of possible risks and help you limit them. They are perfect sounding boards when it comes to processing new ideas, new approaches, and are able to give you constructive feedback. A mentor can play a huge role in the success of your online or offline business no matter what stage it is in.
Tip #4: Follow the Advice of the Planet’s Best Business Consultant. There is no question that the legendary Jay Abraham is the super business consultant. When we talk about succeeding in your business, Jay is the “go to” man. His “7 Point Worldview of Business” is something every business owner should learn more about. You’ll not want to miss a word of what he has to say in the following 7 points:
1. Your business should be fun.
2. Your business should be easy.
3. Your business should be obscenely profitable.
4. Your business should be easier to grow geometrically than incrementally.
5. You should be able to do your business your way.
6. Your customers are your great friends.
7. If the world were a 3D movie, you would be the only one with the special glasses.
Jay has the best advice out there. Follow it and you’ll experience business in a way you never dreamed possible. Jay, by the way, does have a fast, super affordable mentoring program for any business owner who desires to take their business to the next level and watch it soar. I highly recommend you at least listen to what he has to say.
You do not have to do this the hard way all on your own.
Tip #5: Don’t Hold Yourself Back. Never hold yourself back when it comes to success. Too many people out there dream of success, they dream of owning or running their own business, they dream of making their dreams come true. The problem is that they never ACT! The biggest obstacle in your path to success may be yourself. It might sound like a cliché but you need a “can do” attitude. You need to think, speak and feel successful and then you will be successful. Learn to overcome your fears and move forward.
Tip #6: Surround Yourself with Like Minded People. Let’s face it-sometimes your friends and families lack of understanding and negative attitudes related to what you are trying to accomplish can be like a weight around your neck and can be very detrimental. If you associate frequently with people who are negative, pessimistic, and generally are not supportive, then maybe it’s time to change your friends. You can’t change your family of course, but maybe your goals and aspirations can’t be shared with them because of their lack of understanding. Maybe it’s time to surround yourself with individuals who are encouraging, supportive, and who express faith in you. If you do this, you’ll be amazed at what this type of influence can do for you and your business.
To sum it all up, whether your business is online or offline, there are many things that you can do to ensure success that go beyond even these 6 tips. Remember to keep your head up, have faith in yourself and your business, and confidence that you will succeed. You will succeed!
Monique Hawkins is the owner of the online music box store, "Monique's Music Box" located at http://www.my-music-box.com. She enjoys sharing information with business owners that will help them attain success. Visit the following link for informaton about the Jay Abraham mentoring program: http://www.abrahampublishing.net/app/?af=274476.
|
7 keys to success online business by Seho Song
So you're ready to start an Internet business and have decided to make money at home working on the computer. You probably have some ideas for what your site to look like, product to sell, or how much budget to start an online business. You may want to take that consideration very seriously if you want to be succeed.
I have listed 7 important professional home business tips and each of them offer different marketing strategy to build a profitable online business. Here are 7 essential ways to build your home business website. 1. Ask yourself these questions before you start your own business:* What are you interested in?* What is your goal?* What are you passionate about?2. Build a good looking website that attract people to visit your website. It doesn't have to be perfect, but you don't want to loose your customer because of the bad design. Make sure your site is clearly easy to read and appear to visitor's eyes. 3. Affiliate program is most effective, easiest, fastest, and most powerful way to market your own business on the Internet. You can sign up an affiliate programs for FREE, and all you need to do is promote the product or service. You don't have to worry about a shipping, merchant account, or customer service because all the hard work is done by the company you work for. www.freemarketingweb.comJoining an affiliate program is easy to start your business and profitable way to increase your sales.4. Pick the subject that interests you, and focus on one that really fits in your category. If your subject is about a Internet marketing, then don't talk about the cars. 5. Make a newsletter sign up in your website to subscribe your customer. Having your own opt-in e-mail list to a newsletter is a one of the most powerful way to track people to your website, and make a extra sale. 6. Make relationships with other internet user or your customers. Giving away FREE newsletter will builds trust to your customers and establishes your credibility. If your subscribers like your service and trust in you, then they will likely buy from you.7. Promote! Promote! Promote!. In order to make money on the net is you have to advertise and let people know about your product. As I mentioned above, e-mail marketing is one of the powerful tools to promoting a website. There are other different marketing strategy to promote the Internet business on the net. My last advise is don't ever give up on your dream. There's no such thing as a "failure" if you do your best and overcome the difficulties. Turn the negative to positive, don't let your passion go away, keep moving forward and you'll reach to the top. About the author: Seho Song, a Internet Marketer, will offer one of the top affiliate programs on the net, and the money making products. Don't know how to build a website? You can get one, a professional website setup within 24 hours...guarantee. Click here to learn more about a Internet business, http://freemarketingweb.com
ABOUT THE AUTHOR
Seho Song is associate with Internet marketing business who specializes in developing money making programs (affiliate programs, e-mail marketing,.etc) to help other Internet marketers.
|
|
|