marketing leads

About the Author

Jay Conners has more than fifteen years of sales and marketing experience in the banking and mortgage industry, and is the owner of J. Conners, leads.com/mortgageleads/ ">Mortgage leads reviews a mortgage resource center for mortgage brokers, loan officers, and lenders. He is also the owner of Www.callprospect.com a mortgage lead company, specializing in fresh leads. Jay Conners can be contacted via e-mail at sales@callprospect.com

Every business is engaged in selling something, whether a product, service, information, or something else. And sales usually begin with leads.com/salesleads/ ">sales leads. As an offline example, new insurance and car sales people are frequently asked to compile lists of their friends, families, acquaintances, and so on. This list is used then as a lead builder - something to get the ball rolling towards that first big sale. The online world is no different. Every for-profit web site needs a steady flow of internet leads.com/marketingleads/ ">marketing leads. A big part of any online marketer*s job is to generate the leads that will ultimately be responsible for another sale. In particular, in the highly competitive online marketing arena, someone selling products and services to other marketers will need a steady flow of fresh internet leads.com/marketingleads/ ">marketing leads to fuel their sales.

Selling to internet marketers is a tough market segment to compete in. New products and services are released at an amazing rate. These new products and services are sometimes driven by new technology, other times by changes in market conditions or search engines, and still others are variations of existing products. Some of these products are themselves designed to help capture internet leads.com/marketingleads/ ">marketing leads!

There are several basic ways to capture new leads online. The most commonly recommended method is to build an email list. There*s an old direct marketing axiom *The money is in the list*, and this has held true on the internet as well. Email marketing may not work as well as it used to, due to spam filtering, but that*s not to say it*s not effective. After all, other than your time, it*s free to send, and response rates for email that does reach the intended recipients have remained steady. The theory of this type of internet leads.com/marketingleads/ ">marketing leads generation is that an email list works as the first part of a funnel system, whereby subscribers get some incentive to sign up for the list. It may be a free product, program, or report, or some other incentive that will then *funnel* responsive customers to your main products and services.

Other common lead generation techniques include using pay-per-click PPC advertising, adding information about a site, product, or service to an email signature file, and posting and answering questions on marketing related forums. Just think, for someone selling to other marketers, what better free way is there to generate internet leads.com/marketingleads/ ">marketing leads than posting in forums where other marketers *hang out*

Whatever the lead generation techniques a marketer uses, the most important thing to remember about finding internet leads.com/marketingleads/ ">marketing leads is this: to be effective, they must be targeted. This means that the leads you generate must be generally interested in the product or service you offer. For an extreme example, it probably wouldn*t make sense to try to generate leads for a knitting product on a site that is football-related. The target audience of a football site isn*t generally going to be interested in knitting products.

As you begin to build your marketing-related web business, be sure to plan a good internet marketing lead strategy from the outset. It shouldn*t be an afterthought that you*ll take care of someday - Give it a lot of consideration early on.

About The Author

Mal Keenan is editor and publisher of Home Business Tips Newsletter: http://www.home-business-tips-newsletter.com/.

For a comprehensive leads package and followup system in one, visit here: http://www.homebusinessnetworking.com.

A few months ago, arriving at a client’s office to begin a group meeting, I discovered that two women, who had committed to joining us for a series of meetings, had changed their minds. In less than two minutes, I convinced them to join us. Did I use some sort of magic You bet I did. Would you like to know that magic

Neuro-Linguistic Programing NLP, a science that studies the language of the mind, breaks down, step-by-step, the strategies humans use to connect with others. Most people believe that we communicate primarily through language and words. Yet, many business people are aware of body language and its importance in interacting with people. Some may be aware of studies that show that language has less influence on others than physiology and tonality. If we want to connect with others, it behooves us to be consciously aware of how we use physiology and tonality as well as how we use words.

Here is the brake down of how we communicate: 7% through words, 38% through tonality, 55% through physiology. It’s clear that if we focus our communication only on words and language, we are missing out on 93% of our resources for communication. NLP teaches that anyone can establish rapport with another person instantaneously. Rapport in NLP is defined differently from its usual definition. Rapport, as NLP views it, is not developing a relationship, although it may lead to relationship. NLP defines rapport as an instant connection with another person, usually taking place at the subconscious level.

When people meet and instantly feel they know each other, or people are instantly comfortable with each other, this is rapport. “I feel as if I’ve known you for years” is a statement that shows instant rapport.

This kind of rapport happens all the time. People practice rapport unconsciously with friends, family, and new acquaintances. NLP helps us to do consciously and with volition what we do naturally but often unconsciously with the people we know and meet.

This article will sketch out some basic strategies that, if put into practice, can dramatically change a person’s interaction with others and help her to make connections easily. It’s like magic.

PHYSIOLOGY

Since physiology is the primary way people communicate 55%, everyone should have at least a basic understanding of how to establish rapport on a physical level. Posture, breathing, eye movement, blinking are all possible ways of establishing rapport. There are two ways of creating a connection through physiology: matching and mirroring.

Matching is doing the same thing with your body as someone else is doing with her body. For example, if someone standing in front of you has her head tilt to the right, you would tilt your head to the right. If someone were observing you, she would see your heads tilted in opposite directions.

Mirroring creates a mirror image. If someone has her head tilted right, and you are standing in front of her, you tilt your head to the left. To an observer, your heads would be tilted in the same direction.

Both matching and mirroring should be done subtly, not exaggerated. The idea is to connect, not to be offensive. Most people find it offensive if someone is mimicking them. Don’t do what children do when imitating someone with the intention of annoying. When establishing rapport, the goal is to be natural, smooth, and inconspicuous. Observe people who like each other. People do these things naturally. When people are matching and mirroring each other, they are establishing rapport. They are connecting on an unconscious level.

Go back and read the first paragraph of this article. My magic was simple. I noticed that the women were standing with their shoulders slumped forward and they were leaning toward each other. I matched them and smiled. Magic!

People match and mirror each other all the time. Go to a public place where people are interacting. How do we know that the couple, sitting across from us in a restaurant, are attracted to each other They are both leaning toward each other; they are making eye contact; they are crossing their legs. If someone were to carefully observe them, there would be numerous ways their physiology matched or mirrored the other. This sends a signal to the other person, “I’m with you. We are connecting. I’m like you.” It also sends a signal to those who are observing. Have you ever walked into a room and knew the people in the room were having an intimate conversation, and you felt like an intruder You didn’t hear their words, but you knew instinctively that you interrupted something. You were reading their physiology.

Imagine you are talking with someone, he glances at his watch frequently, doesn’t maintain eye contact, and he isn’t matching or mirroring. He is sending a signal. It’s not one of rapport. More than likely, you’ll cut the conversation short and let him go about his business.

Some people are masters, consciously or unconsciously, of matching and mirroring other people’s physiology. These people are often social, well liked, and popular. But if they are using this skill to manipulate people, they are probably not very popular and are likely to be seen as a fake or phony. This is a powerful tool when used with integrity, but it can backfire if it is used in negative ways.

THE DETAILS Mirroring creates a deeper connection than matching. Matching is more subtle and easier to do. If you wish to establish a deeper connection, you might consider matching first and then moving toward mirroring. Areas to match and mirror: breathing, posture, blinking, hand movement. You can match and mirror more than one aspect of someone’s physiology. Think specifics. If you match someone’s breathing, ask yourself: where are they breathing High in the chest In the middle Low Is their breathing deep, shallow, fast, slow If you want to practice, try doing this with a baby or child who is upset or being hyper. Match her breathing, when you get into sync for a while begin to slow your breathing. If you are in rapport with the child, she will begin to match your breathing. Her breathing will slow, and she will begin to calm down. You have changed her physiology and mood by changing her breathing. Be careful with this one, you might find that parents will begin to call you to babysit. Hand movements are important to watch. If a person you are talking to doesn’t use hand movements, note that and don’t use hand movements. Doing so could break rapport rather than establish it. If someone does use hand movements, match your movements to hers. Be aware of what the person you are talking to does with her hands and match as closely as you can. Watch head angles, shoulders, how a person sits. I slouch. One of my best friends sits up very straight. When I’m with him, I notice that I tend to sit up straighter. Blinking is one of the most subtle ways of getting into rapport with someone. Most people aren’t aware of their blinking patterns. I’ve tried this with people who blink rapidly, and I find it tiring and distracting. I learned something about myself: I don’t blink a lot.

These are a few suggestions. You’ll discover more as you begin to notice other people’s physiology.

Part two explores using tonality and words to create rapport.

About The Author

Cora L. Foerstner teaches English and composition at California State Polytechnic University, Pomona. She is also a Master Practitioner and Trainer of Neuro-Linguistic Programing NLP, and most recently, a network marketer. You may contact her at cora@usana.com or visit her web sites at www.unitoday.net/cora and www.whyresidualincome.com/cora. corausana@yahoo.com

Part I of this article explored how strategies of Neuro-Linguistic Programing NLP can be used to gain instant rapport with clients, leads, and business associates, and more specifically, how to use physiology, matching and mirroring, to create instant magic communications.

Now, how can tonality and words establish rapport

TONALITY

While physiology accounts for 55% of communication among humans, tonality accounts for 38%. Most people have had the experience of someone saying, “I’m fine. Nothing’s wrong.” While the literal words indicate that this person doesn’t have a problem, everyone knows that the tone used can speak louder than the words.

Someone yelling “I’m not mad,” isn’t convincing. If this happens in a sitcom, we laugh. In real life, we dismiss the words and read the meaning from the tone of voice. Often tonality is more subtle than these examples, but it is still a powerful communicator. Boredom, excitement, anger, melancholy, disbelief, questions, enthusiasm, honesty are more often communicated through tone, rather than words.

What do you wish to communicate to clients, leads, or business associates Make your tonality appropriate.

Many people do business exclusively over the phone. When talking on the phone, it is crucial to be aware of tonality. In a phone conversation, both people are communicating via their tonality, often unconsciously. Don’t leave tonality to chance. Enthusiasm, charm, friendliness as well as boredom, depression, and annoyance are communicated through sound.

TONALITY

Tonality includes: Tone pitch: high, low Tempo speed: slow, fast Timbre quality: clear, raspy Volume loudness

If you are talking to someone, who has a high-pitched voice raise your pitch a little. Like matching and mirroring, you don’t want to imitate. Don’t be dramatic, be subtle. Match the last few words someone says.

Speed is important. People who talk fast are often impatient with people who speak slower. People who speak at a slow speed are often turned off by people who speak rapidly. For someone who naturally speaks fast, slower speaking people seems to take forever to say something. For someone who naturally speaks slowly, the fast talker seems hyper, insincere. The cliche “fast talking city slicker” captures this idea.

I was in New York giving a presentation; the person who presented before I did took more than her a lotted time. My presentation was cut short. I began speaking at what I considered high speed and told everyone that I was talking fast because I wanted to get through my entire presentation. Several audience members laughed and said, “We’re New Yorkers. No matter how fast you talk, it won’t be too fast.” I couldn’t match their speed. In contrast to New Yorkers, I visited a friend in Georgia whose southern drawl was slow, hypnotic, and relaxed.

Notice timbre and volume! Volume of voice can be very effective with someone who is angry. A few years ago, I unwittingly angered another professor. As he became more angry, his voice grew louder. I kept my voice low and soft, believing that would calm him. I watched rather mystified as he grew more angry as I controlled my voice, trying to sound calm and in control.

If someone is angry, try matching the volume of his voice without matching the anger. It might feel strange, but matching the volume creates rapport.

There is one other thing to keep in mind for phone rapport. If you are the person calling, you set the pace for the phone call. If you have high energy, excitement, enthusiasm, you will put the person on the other end of the line into a better mood. You can maintain the energy, excitement, and enthusiasm while matching tone, temp, timbre, and volume. This was model for me about a year ago. I wasn’t feeling great and was rather down in the dumps. I phoned a business. The woman who answered the phone was energetic and excited. I immediately felt a shift in my mood. When I hung up, I was in a better mood. A few weeks later when I met this woman, I was predisposed to like her. She had immediately established rapport with me.

Use your physiology to get you in an enthusiastic mood: sit up straight, smile, and tell yourself you’re excited. Then dial the phone.

WORDS

Words may only account for 7% of our communication, but it is an important 7% and complex than other ways of establishing rapport.

When communicating, predicates verbs, key words, common experiences and associations are vital in establishing rapport. Common experiences and associations are obvious. These areas are often the bases of friendships and business associations. It goes without saying that establishing a common bond with a client, lead, or business associate is good business. Be honest when doing this.

Key words sometimes slip by under the radar. Begin to listen for key words or phrases that someone repeats. This is a simple way of establishing rapport. Repeat back key words. Slip them naturally into the conversation. Again use caution.

Predicates are more complicated. This is going to be the abridged version. Most people have preferred verbs that they repeat. This is more important than key words because the verbs signal a way of thinking. There are four primary modes of thinking: visual, auditory, kinesthetic feelings and touch, and audio-digital self-talk. What this means is that people process information through their preferred mode of thinking. I am audio-digital, so I am in a constant mode of checking things out with myself and talking to myself internally. My son is visual. He thinks in pictures; he sees, visualizes.

VISUAL: Someone who is visual will use words like see, picture, clear, foggy, vision, appear, look, reveal, view.

AUDITORY: Auditory people use words like hear, clear as a bell, that rings true; harmonize, resonate, tune in, tune out.

KINESTHETIC: Kinesthetic people use words like feel, touch, get a handle on, grasp, tap into, hard, concrete, catch on. These people think in terms of feeling and touch.

AUDIO DIGITAL: Audio digital people use words like understand, perceive, think, sense, experience, insensitive. These people do a lot of inner self-talk. They are very linguistically cognitive

This discovery will help you communicate more clearly, using someone’s preferred way of thinking rather than your own. If someone is visual and you are talking to her using audio predicates, it’s likely that she’ll miss your point. Consider how this knowledge could change family dynamics Or your business environment Communicating clearly could skyrocket to new levels. As you begin to see and hear how this works, it is easy to come to an understanding of and get a handle on how people connect. Notice that the last sentence used all four modes

If someone is audio, you might say, “I hear what you’re saying.” or “If this opportunity rings true for you, then . . .” With someone who is visual, you might say, “I can picture that,” or “If you can see yourself with this product, then . . .” What you are looking for is their way of processing information, and you are using their preferred mode of communicating to communicate clearly with a client, lead, or associate.

I’d suggest practicing one area at a time. Start with matching and mirroring someone’s posture, or expressions, or blinking. Take it slowly. It’s like learning anything: practice creates ease. Then move on to voice and words. You’ll discover that you will become much more observant and more conscious of what you do and what others do. You’ll also become a better communicator.

Always use these strategies with integrity. You can use magic to make connections with others. Do it consciously and with volition. Make win win situations. If you win and if your client or lead wins, you have created magic.

About The Author

Cora L. Foerstner teaches English and composition at California State Polytechnic University, Pomona. She is also a Master Practitioner and Trainer of Neuro-Linguistic Programing NLP, and most recently, a network marketer. You may contact her at cora@usana.com or visit her web sites at www.unitoday.net/cora and www.whyresidualincome.com/cora. corausana@yahoo.com

What are the characteristics of the Best leads.com/mlmleads/ ">Mlm Leads This is a good question to ask before you spend any money buying leads to build your MLM business. Before we get to that lets take a look at why you would want to buy leads.com/mlmleads/ ">MLM leads in the first place.

Over the years the multi-level marketing business has gotten a black eye because of the over hyped promises of money and freedom. Very few people have ever achieved a high level of success in any MLM business. And even fewer have ever been able to maintain the level of achievements over a period of time.

That does not make MLM companies bad. Nor does it make the opportunities they afford the average person as a way to make extra money or even as a way to drastically change your lifetsyle. It can be done and using leads.com/mlmleads/ ">MLM leads is a great way to do it.

There are 2 big benefits to buying leads.com/mlmleads/ ">MLM leads.

1. It gets you away from approaching your friends and relatives. If you have been in more than one MLM business over the years you may have already approached them and used up your credibility when you were unsuccessful.

2. This is a duplicatible way to build your business that you can pass on to your downline. Any successful network marketing business will tell you that one of the main components of success is duplication. Anyone can buy leads and work them over the phone or thur the internet with the use of an autoresponder.

If you are unsure of how to work a lead over the phone I would suggest getting the book "Recruit Your Way To Millions" by Fred Stegge. After reading this book you will be able to explain what you do and what you offer to a new prospect in 30 seconds or less. http://www.team-schuman.com/recruit-your-way

If you are unsure of what an autoresponder is or how to use one read this article I wrote "How To Effectively Use An Autoresponder." This is an absolutely essential business tool if you are going to succeed online with your MLM business. http://team-schuman.com/articles/article15.html

Now that you understand some of the benefits of buying leads.com/mlmleads/ ">MLM leads and how to market to them lets take a look at what are the characteristics of the Best leads.com/mlmleads/ ">MLM Leads.

1. How many times are the leads sold Many MLM lead companies sell their leads over and over. You will be contacting a prospect that has already been marketed to. Personally I like eads that are exclusive to me.

2. How old are the leads Would you rather contact a prospect that has expressed an interest in the past 48 hours or in the past 48 days. Being able to strike while the iron is hot so to speak is a great benefit of a fresh lead.

3. How many leads do you get for your money Obviously the more leads you can get for the best price the more leads you can buy at a time. This is especially important when you are first starting or when you are helping your downline get started.

4. What is the quality of the lead Nothing compares to a lead that contains both a phone number and email address along with a few qualifying answers to questions like "How much can you invest to get started" or "How soon do you want to get started" or When is the best time to contact you" If a prospect is answering these type of questions you are getting a much better quality lead than if you just have a name and email address.

5. What is the response rate This will improve as your skill level at working your leads improves, but the fresher higher quality leads will give you a better response rate even when your skill level is low.

6. Do your leads come with any extras such as an autoresponder, training on how to work leads, pre-written email marketing letters, phone scripts, your own website, flash presentations, etc.

These are the top qualities of the Best leads.com/mlmleads/ ">MLM Leads. Be careful when choosing a place to get your leads. Not all MLM Lead companies are created equal. It is going to be the single most important decision you make when trying to grow your MLM Business. Make the wrong choice and you will waste your time and money as well as the time and money of your downline. Make the right choice and you can be building your business successfully for years to come.

Copyright 2004 Jeff Schuman

About The Author

Jeff Schuman has made over $35 Million Dollars in sales in his 20 year sales and marketing career. His Best leads.com/mlmleads/ ">Mlm Leads website contains the best leads.com/mlmleads/ ">mlm leads companies available today. His Team-Schuman.com website contains the best make money, and make money online websites anyone can use to get started making money from the comfort of their own home.

http://www.team-schuman.com/bestmlmleads

http://www.team-schuman.com

Finding good leads and generating more sales is vital to the long term growth of any business. There are many well documented sources of business leads – we will try to cover some of the best in this article.

As any job seeker can tell you, networking generates far more job offers than simply reading the want ads each morning. The same is true of business leads. Networking with your peers is likely to generate far more business leads then putting an ad in your local newspaper. That is because of the exponential nature of the social and business network.

Say you tell five associates about your great new business. Each of those five associates tells five of their friends and associates, and so on and so on. You can see how quickly your circle can expand. Word of mouth advertising is the most cost effective advertising of all. It's free and it can generate an exceptional amount of interest in your business.

Trade shows are another excellent source of business leads. Trade shows take the networking concept a step further by gathering together executives and business owners for a common purpose. Trade shows can focus on a specific industry or a specific market. For instance, we have a trade show here each fall to which all the local businesses are invited. This provides an excellent opportunity for business executives and small business owners to meet each other and discuss their products and services. This show generates excellent business leads year in and year out.

Industry specific trade shows are an excellent source of business leads as well. For instance, the computer industry holds many trade shows throughout the year, including the well known extravaganza in Las Vegas each year. By concentrating on one industry, the vendors know they will be able to generate good business leads among an audience that is already interested in the product or service they provide. This focus can eliminate a lot of the wasted effort that often accompanies efforts to generate business leads.

Trade magazines can be another excellent source of business leads. Unlike advertising in your local newspaper, or general purpose magazine, trade magazines are focused in on a specific industry. Trade magazines are generally read only by those involved in that industry. Believe me when I say it – no one reads Network Computing for fun. By advertising in a trade industry journal or magazine, you can be assured of reaching a targeted audience for a reasonable price. There are a number of trade industry journals, both online and offline. Check their circulation rates to make sure you are getting the most bang for your buck.

Being flexible, creative and friendly goes a long way when searching for business leads. Be creative, think of things the other guy has not. Tell the people you meet every day about your business. The more you get the word out about your business, the more business leads you are bound to generate. Always strive to be the best in everything you do. Your drive and determination will help you stay a step ahead of the competition.

ABOUT THE AUTHOR

Barry Stein is the owner of aWebBiz.com where he offers cutting-edge tips on all aspects of business. To find more advice, tools and resources to help you succeed in your business, visit: http://www.aWebBiz.com 

Barry's Internet Marketing Blog: http://aWebBiz.com/blog